Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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All Journal Journal of Communication and Public Relations (JCPR)
Pratiwi, Gebby Septia Akhdev
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Lark: As a Medium of Interpersonal Communication for TNS Employees to Manage Work Stress Amidst the Covid-19 Pandemic Pratiwi, Gebby Septia Akhdev; Witono, Andika
Journal of Communication and Public Relations Vol. 3 No. 1 (2024): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105003120244

Abstract

Working from home (WFH) during the community activity restrictions period (PPKM), such as those imposed by Indonesia’s government, leaves employees with little choice in dealing with work stress. Lark is a collaborative working media tool, during work from home all communication in TNS department took place in Lark. This study's importance is to see how Lark basically a formal working media tool can form an interpersonal communication between woman employees that help them to manage work stress during WFH and PPKM period. Since the trend of working from home is likely to continue even after pandemic, this research provides contribution and information related to communication tools and work from home consequences. The theory for this research is Computer-mediated Communication and Social Information Processing Theory (SIPT). This research method employs a qualitative approach through participant observation, in-depth interviews, and library study. This study finds that implementing WFH during the Covid-19 period resulted in heightened work stress among female employees in TNS Department. It was observed that sharing work-related burdens with coworkers proved to be effective in reducing work stress. Interestingly, sharing with a coworker was considered more beneficial than sharing with a spouse or family. Lark application which serves as a working media tool turns out can facilitate interpersonal communication among female employees. The application's instant messenger, phone call, and expressive emoji make it convenient for employees to share their concerns and stress, as compared to using video conferences.
Buzzohero's Strategy in Forming Engagement through Social Commerce on TikTok Live Streaming Islahiyah, Hannidah; Pratiwi, Gebby Septia Akhdev; Hasanah, Nabila Sekar Arum
Journal of Communication and Public Relations Vol. 4 No. 2 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004220253

Abstract

Digital marketing is developing more and more significantly, especially since the Covid-19 pandemic in 2020. The decision to stay at home in several countries including Indonesia has forced various levels of society to work from home. As a result, many individuals use social media to carry out activities such as seeking entertainment, socializing, and shopping for daily necessities. This change in behaviour brings fresh air to the Indonesian advertising industry. The use of social media for commercial, entertainment and social purposes has become a new phenomenon called social media commerce. Buzzohero as a Social Media Advertising Platform takes this opportunity by optimizing the TikTok Live Streaming feature in marketing products from various brands, which are their clients. This study aims to analyse Buzzohero's strategy in forming engagement through Social Commerce on TikTok Live Streaming. This study uses a qualitative methodology with an interpretive paradigm. The data collection technique uses interviews as primary data. While the secondary data the authors obtained through observations on TikTok Live Streaming content, documentation, and literature. The results of this research analysis associated using the RACE model (Reach, Act, Convert, and Engage) as a digital marketing framework representing distinct stages of the marketing process that is widely used that facilitates the development and implementation of successful marketing strategies.
Co-Authors Hasanah, Nabila Sekar Arum Islahiyah, Hannidah Witono, Andika