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JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era Widyasari, Sindy; Kurniawan, Akhmad; Azzahra, Fadia; Solihah, Sayidah Ummul; Iskandar, Ghazian Avryllio; Darumurti, Awang
ARISTO Vol 12, No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8040

Abstract

It is recorded that around 80% of DIY MSMEs have no right platform to market their products digitally. DIY MSMEs still lack in terms of innovation and the desire to improve quality through digital. Through the Provincial Cooperative SME Service, the DIY government collaborates with PT JogjaKita Multi Andalan to deal with these problems. Therefore, this research aims to discover the collaboration model between the DIY Government and entrepreneurs through the JogjaKita application in the revitalization of digital-based MSMEs in the digital era 4.0. This research used a qualitative method with a case study approach and analyzed using an interactive model assisted by Nvivo 12 Plus. The research results show that the established collaboration is relatively successful. The collaboration model begins with a face-to-face dialog, and then building trust which takes a long time, around two years due to an internal conflict within the JogjaKita Company. This collaboration is quite helpful for several MSMEs in increasing the capacity and sales transactions. However, some obstacles still need to be faced, such as the small number of MSME actors who use the SiBakul free shipping service on the JogjaKita application, as well as the uneven distribution of infrastructure network in DIY.
PERANCANGAN DESAIN MASA DEPAN TITIK POTENSI OBJEK WISATA DESA KISIK 1, SENDANGAGUNG, MINGGIR, SLEMAN. Iskandar, Ghazian Avryllio; Iskandar, Iskandar; Prastika, Bagas Saras Budi; Kamilasari, Diva; Sopian, Rahman; Khairunnisa, Faza Syifa; Anisa, Maritza Salma; Azzahra, Fatimah; Abdullah, Dita Muhafidin; Utama, Rafi Sifullah Satria; Maurezi, Muhammad Chessa Marfillo; Anggraini, Reni
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 7 No. 1 (2024): SIBISA - Seminar Nasional Pengabdian kepada Masyarakat UMY 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.71.1256

Abstract

KKN merupakan suatu bentuk kegiatan pembelajaran yang dilakukan di luar kampus yang bertujuan untuk mengembangkan kemampuan mahasiswa dalam mengaplikasikan ilmu pengetahuan dan teknologi guna memecahkan masalah yang dihadapi oleh masyarakat, terutama di daerah-daerah terpencil. Padukuhan Kisik 1, Desa Sendangagung, Kecamatan Minggir merupakan desa yang memiliki mayoritas penduduk menengah ke bawah dengan 50% mata pencahariannya dibidang pertanian, 40% pekerja buruh dan 10% ASN. Pada padukuhan kisik 1 memiliki permasalahan yakni tidak adanya pedoman yang jelas dan terstruktur maka pembangunan desa tidak akan terarah dan masyarakat desa tidak akan mampu mencapai potensi maksimalnya. Oleh sebab itu, dalam pengabdian masyarakat ini Kuliah Kerja Nyata Universitas Muhammadiyah Yogyakarta melakukan rancangan Grand Desain / Site Plan untuk padukuhan Kisik 1 tersebut. Program pengabdian kepada masyarakat kali ini bertujuan menyumbangkan gagasan Grand Desain/Site Plan untuk Desa Kisik 1. Melalui Grand Desain/Site Plan ini, diharapkan diperoleh gambaran rencana dan program-program kemandirian desa yang menyeluruh, terpadu, dan berkelanjutan dengan mengedepankan kepentingan bersama untuk warga Desa Kisik 1, sehingga masyarakat mampu mengelola potensi desa dan pengembangan program-program desa. Metode yang digunakan dalam program rancangan grand desain yaitu pertama melakukan observasi bersama seluruh anggota kkn 043 dan didampingi oleh perwakilan karang taruna. Kedua, melakukan pengumpulan data yang akan digunakan dalam pengolahan data. Ketiga, melakukan pengukuran lokasi yang berpotensi guna melengkapi data untuk mempermudah dalam pengerjaan grand desain. Keempat, melakukan pengolahan data yang telah dikumpulkan pada saaat observasi serta pengukuran lokasi. Kelima, melakukan pengerjaan grand desain setelah tahapan dari pengolahan data. Dan yang terakhir melakukan presentasi dihadapan masyarakat Desa Kisik 1 guna menyampaikan hasil pengerjaan grand desain. Terdapat hasil dan respon positif dari pengabdian ini yakni sebagai acuan pembangunan sektor wisata di Desa Kisik 1. Tentu kami memiliki target dari adanya program kerja Grand Desain/Site Plan yang mana target tersebut berhasil kami lakukan, dapat dilihat dari tercapainya pemahan akan potensi desa Kisik 1 oleh pemuda karang taruna dan juga warga desa untuk paham mengenai hasil pemaparan potensi desa melalui rancangan Grand Desain yang sudah dibentuk.
JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era Widyasari, Sindy; Kurniawan, Akhmad; Azzahra, Fadia; Solihah, Sayidah Ummul; Iskandar, Ghazian Avryllio; Darumurti, Awang
ARISTO Vol 12 No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8040

Abstract

It is recorded that around 80% of DIY MSMEs have no right platform to market their products digitally. DIY MSMEs still lack in terms of innovation and the desire to improve quality through digital. Through the Provincial Cooperative & SME Service, the DIY government collaborates with PT JogjaKita Multi Andalan to deal with these problems. Therefore, this research aims to discover the collaboration model between the DIY Government and entrepreneurs through the JogjaKita application in the revitalization of digital-based MSMEs in the digital era 4.0. This research used a qualitative method with a case study approach and analyzed using an interactive model assisted by Nvivo 12 Plus. The research results show that the established collaboration is relatively successful. The collaboration model begins with a face-to-face dialog, and then building trust which takes a long time, around two years due to an internal conflict within the JogjaKita Company. This collaboration is quite helpful for several MSMEs in increasing the capacity and sales transactions. However, some obstacles still need to be faced, such as the small number of MSME actors who use the SiBakul free shipping service on the JogjaKita application, as well as the uneven distribution of infrastructure network in DIY.