Article Per Year (5 Year)
p-Index From 2021 - 2026
1.066
P-Index
This Author published in this journals
All Journal Research of Business and Management Entrepreneurship and Community Development Marketing and Business Strategy
Yuaniko, Yuaniko
Unknown Affiliation
Economics, Econometrics & Finance

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Effect of Healthcare Service Quality and Price on Patient Satisfaction Sumardika, Aldian; Razak, Ismail; Yuaniko, Yuaniko
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.234

Abstract

Healthcare services is a place that is needed by all levels of society. Good service will influence patient satisfaction. Patient satisfaction in health services is very important to pay attention to because it can describe the quality of service at the health service location. Knowing patient satisfaction is very useful for the relevant agencies in order to evaluate programs that are being implemented and to find which parts need improvement. This study aims to analyze the influence of service quality and price on patient satisfaction at Kartika Husada Jatiasih Hospital. This type of research is a survey. The analytical method used in this research uses linear and multiple regression analysis models. The research results show that service quality has a positive and significant effect on patient satisfaction at Kartika Husada Jatiasih Hospital. Price has a positive and significant effect on patient satisfaction at Kartika Husada Jatiasih Hospital. Service quality and price have a positive and significant effect on patient satisfaction at Kartika Husada Jatiasih Hospital. Managerial implications include holding regular training for all hospital staff and implementing an effective feedback system to get input from patients about the quality of service
Community Service Increases One-Year-Old Preschool Children's Interest in Learning Orchid Type (SPS) ll Prayoga, Abi; Perkasa, Dhana Rachmatulloh; Usman, Ridhatul; Zahrafaini, Ravechia; Fernando, Johan; Yuaniko, Yuaniko
Entrepreneurship and Community Development Vol. 2 No. 2 (2024): NOVEMBER 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i2.292

Abstract

This community development is intended so that children can be independent in their daily learning and can increase their interest in learning. The methods used are 1) study assistance, 2) quizzes, 3) tests/practice questions, and 4) interaction/question and answer. At the end of the session, students who can answer the quiz given will get a reward. The results of this service show that children are happy, have increased interest in learning, and are comfortable when studying, both with subjects, learning materials, and the learning used, namely through the interactive quiz learning method. immunity service activities aimed at increasing the interest in learning among one-year-old preschool children, specifically focusing on orchid types, have significant managerial implications. These activities can foster early cognitive development and curiosity in young children by integrating engaging, hands-on experiences with botanical education. By involving parents and educators in the process, the program promotes a collaborative approach to early childhood education, ensuring that learning is both fun and impactful.
Decoding Consumer Choices: How Brand Image and Pricing Form Purchasing Behavior? Yuaniko, Yuaniko; Caniago, Melinda Syafri
Marketing and Business Strategy Vol. 2 No. 1 (2024): NOVEMBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i1.339

Abstract

This study analyzes the impact of brand image and price on consumer purchasing decisions for Aice ice cream in Bekasi City. In a competitive market like the ice cream industry, both brand image and price are essential factors influencing purchasing behavior. Data were gathered from 100 Aice consumers through a questionnaire survey, and multiple linear regression analysis was employed to assess the effect of brand image and price (independent variables) on purchasing decisions (dependent variable). Results show that both brand image and price significantly and positively influence purchasing decisions. This suggests that to enhance consumer interest, companies should focus on maintaining a strong brand image and offering competitive pricing. The findings provide valuable insights for managers and marketers in developing effective marketing strategies. If brand image indeed strongly affects purchasing choices, companies should prioritize consistent branding and communication efforts to reinforce their brand image. This study aims to assist companies in designing more targeted strategies to increase consumer demand and competitiveness in the ice cream sector.
Decoding the Buyer’s Mind: The Role of Promotion and Brand Image in Purchase Decisions Mareta, Futri Zamnis; Razak, Ismail; Yuaniko, Yuaniko
Marketing and Business Strategy Vol. 2 No. 2 (2025): MAY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i2.440

Abstract

This study aims to analyze the extent to which promotion and brand image influence the purchasing decisions of Shopee customers in East Jakarta. Using a quantitative approach with survey methods and multiple linear regression analysis, the results of the study indicate that both promotion and brand image simultaneously and partially have a positive and significant effect on purchasing decisions. This finding means that attractive promotions such as discounts, cashback, and flash sales, as well as a strong and positive brand image can encourage consumers to make purchases. This study investigates how promotion and brand image influence purchasing decisions among Shopee customers in East Jakarta using a quantitative survey and regression analysis. Results show that brand image has a significant positive effect, while promotion does not significantly influence purchasing decisions when examined individually. The managerial implications of these findings are that Shopee management needs to continue to optimize promotional strategies creatively and consistently to maintain and increase customer loyalty. In addition, building and maintaining a positive brand image through service quality, platform appearance, and good interaction with consumers are important keys to strengthening competitiveness in the competitive e-commerce market.
Harnessing Heritage: Educating Communities on the Benefits of Traditional Spices in Bogor Regency Mareta, Futri Zamnis; Razak, Ismail; Yuaniko, Yuaniko
Entrepreneurship and Community Development Vol. 3 No. 1 (2025): MAY 2025
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v3i1.441

Abstract

The use of herbal plants as medicine is one of the efforts to improve public health. The purpose of this community service is to provide counseling on traditional medicinal plants based on local wisdom to the community in Babakanraden Village, Bogor Regency. This counseling is expected to be able to identify the types of medicinal plants, especially those that are widely available in the Babakanraden Village environment. Counseling participants received material exposure through written and picture media about the types of traditional medicinal plants and several traditional medicinal concoctions. Based on the pre-test and post-test scores of the participants, there was a difference in scores of 19%. These results indicate that the participants' knowledge increased after being given counseling. In the future, the people of Babakanraden Village, Bogor Regency, can apply knowledge about traditional medicine, especially that based on local wisdom, as an effort to be independent in preventing disease. The managerial implications of this counseling activity show the importance of the active role of village stakeholders, especially local government officials and public health institutions, in designing and implementing local wisdom-based education programs in a sustainable manner.
Competitiveness in the World of E-Commerce: The Influence of Price and Service on Consumer Purchase Interest at Babyshop Yuaniko, Yuaniko; Sejati, Khoirunnisa
Research of Business and Management Vol. 3 No. 2 (2025): AUGUST 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v3i2.477

Abstract

This study analyzes the influence of price and service quality on consumer purchase intention at Permai Babyshop, Jakarta Timur, through the Shopee marketplace. The research is driven by the growing competition in online retail and the importance of pricing strategies and service quality in shaping consumer behavior. Permai Babyshop, which shifted from traditional retail to e-commerce after the COVID-19 pandemic, provides a relevant case. Using a quantitative approach, data were collected from 100 Shopee customers through questionnaires. Multiple linear regression was employed to examine the effects of price and service quality (independent variables) on purchase intention (dependent variable). Results show that both variables have a positive and significant influence. Affordable and competitive prices, along with responsive, reliable, and empathetic service, increase consumer interest and loyalty. The findings highlight that online retailers must continuously improve pricing strategies and service quality to meet expectations in the digital marketplace. For Permai Babyshop, aligning price with perceived value and ensuring service excellence are critical to fostering engagement and sustainable growth. This study contributes to managerial practice by emphasizing customer-focused strategies that enhance purchase intention and strengthen competitiveness in online retail.
Co-Authors Caniago, Melinda Syafri Fernando, Johan Mareta, Futri Zamnis Perkasa, Dhana Rachmatulloh Prayoga, Abi Razak, Ismail Sejati, Khoirunnisa Sumardika, Aldian Usman, Ridhatul Zahrafaini, Ravechia