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All Journal Innovative: Journal Of Social Science Research Research of Business and Management Entrepreneurship and Community Development Human Capital and Organizations Marketing and Business Strategy Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Atestasi : Jurnal Ilmiah Akuntansi
Razak, Ismail
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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 1 
Effect of Healthcare Service Quality and Price on Patient Satisfaction Sumardika, Aldian; Razak, Ismail; Yuaniko, Yuaniko
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.234

Abstract

Healthcare services is a place that is needed by all levels of society. Good service will influence patient satisfaction. Patient satisfaction in health services is very important to pay attention to because it can describe the quality of service at the health service location. Knowing patient satisfaction is very useful for the relevant agencies in order to evaluate programs that are being implemented and to find which parts need improvement. This study aims to analyze the influence of service quality and price on patient satisfaction at Kartika Husada Jatiasih Hospital. This type of research is a survey. The analytical method used in this research uses linear and multiple regression analysis models. The research results show that service quality has a positive and significant effect on patient satisfaction at Kartika Husada Jatiasih Hospital. Price has a positive and significant effect on patient satisfaction at Kartika Husada Jatiasih Hospital. Service quality and price have a positive and significant effect on patient satisfaction at Kartika Husada Jatiasih Hospital. Managerial implications include holding regular training for all hospital staff and implementing an effective feedback system to get input from patients about the quality of service
From Quality to Loyalty: How Product Excellence and Effective Promotion Drive Customer Commitment Fadillah, Yusuf Rachmat; Paramitra, Yuaniko; Razak, Ismail; Rahmawantar, Dhistianti Mei
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.295

Abstract

The purpose of this study was to determine the influence of product quality and promotion on customer loyalty. The study was conducted on Shopee customers in Rawamangun, East Jakarta. The population used in this survey are Shopee customers in Rawamangun, East Jakarta. The method of sample selection in this study was using an incidental sampling technique. The results of the study showed that, in part, the quality of the product has a positive and significant effect on customer loyalty. The product quality regression coefficient was positively marked as 0.464, and the promotion had a positive and significant effect on customer loyalty. The coefficient of regression of the positively marked promotion is 0.535. Implications Management needs to constantly invest resources in research and development (R&D) to ensure that the products produced always meet or even exceed customer expectations. Superior product quality and effective promotion can increase brand equity and differentiate the company from competitors. By understanding and applying these implications, managers can make better decisions in designing products and marketing campaigns aimed at increasing customer loyalty, which ultimately contributes to the long-term growth of the business.
Decoding the Buyer’s Mind: The Role of Promotion and Brand Image in Purchase Decisions Mareta, Futri Zamnis; Razak, Ismail; Yuaniko, Yuaniko
Marketing and Business Strategy Vol. 2 No. 2 (2025): MAY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i2.440

Abstract

This study aims to analyze the extent to which promotion and brand image influence the purchasing decisions of Shopee customers in East Jakarta. Using a quantitative approach with survey methods and multiple linear regression analysis, the results of the study indicate that both promotion and brand image simultaneously and partially have a positive and significant effect on purchasing decisions. This finding means that attractive promotions such as discounts, cashback, and flash sales, as well as a strong and positive brand image can encourage consumers to make purchases. This study investigates how promotion and brand image influence purchasing decisions among Shopee customers in East Jakarta using a quantitative survey and regression analysis. Results show that brand image has a significant positive effect, while promotion does not significantly influence purchasing decisions when examined individually. The managerial implications of these findings are that Shopee management needs to continue to optimize promotional strategies creatively and consistently to maintain and increase customer loyalty. In addition, building and maintaining a positive brand image through service quality, platform appearance, and good interaction with consumers are important keys to strengthening competitiveness in the competitive e-commerce market.
The Influence of Mutations and the Impact of the Workplace on Employee Performance Pajriyan, Khoirul; Razak, Ismail; Paramitra, Yuaniko; Loen, Mishelei
Human Capital and Organizations Vol. 2 No. 2 (2025): APRIL 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v2i2.330

Abstract

This study aimed to determine and analyze the effect of mutation and work environment on employee performance at PT. Kereta Api Indonesia (Persero) DAOP 1 Jakarta. The technique used for sampling was saturated sampling; respondents in this study were employees of PT. Kereta Api Indonesia (Persero) DAOP 1 Jakarta. The primary data used in this study was obtained through the distribution of questionnaires to PT employees. Kereta Api Indonesia (Persero) DAOP 1 Jakarta as respondents. The study's results showed that mutations affected employee performance, and the work environment had a positive and significant effect on employee performance. The managerial implication is that effective management of mutations and the work environment will improve individual performance and strengthen the performance of the team and the organization as a whole. In this case, a proactive manager will create a productive work environment that supports employee growth and development.
Harnessing Heritage: Educating Communities on the Benefits of Traditional Spices in Bogor Regency Mareta, Futri Zamnis; Razak, Ismail; Yuaniko, Yuaniko
Entrepreneurship and Community Development Vol. 3 No. 1 (2025): MAY 2025
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v3i1.441

Abstract

The use of herbal plants as medicine is one of the efforts to improve public health. The purpose of this community service is to provide counseling on traditional medicinal plants based on local wisdom to the community in Babakanraden Village, Bogor Regency. This counseling is expected to be able to identify the types of medicinal plants, especially those that are widely available in the Babakanraden Village environment. Counseling participants received material exposure through written and picture media about the types of traditional medicinal plants and several traditional medicinal concoctions. Based on the pre-test and post-test scores of the participants, there was a difference in scores of 19%. These results indicate that the participants' knowledge increased after being given counseling. In the future, the people of Babakanraden Village, Bogor Regency, can apply knowledge about traditional medicine, especially that based on local wisdom, as an effort to be independent in preventing disease. The managerial implications of this counseling activity show the importance of the active role of village stakeholders, especially local government officials and public health institutions, in designing and implementing local wisdom-based education programs in a sustainable manner.
The Role of Digital Marketing for Generation Z Razak, Ismail
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 1 No. 01 (2022): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jeami.v1i01.512

Abstract

Generation Z. Generation Z, as a group of consumers born between the mid-1990s and early 2010s, grew up in an era of very sophisticated digital technology. Therefore, a deep understanding of how digital marketing strategies can influence Generation Z consumer behavior is important for marketers and researchers. This research aims to identify and analyze the role of digital marketing in influencing product preferences and purchasing decisions among Generation Z. This research uses a qualitative approach with descriptive methods. The research results highlight that Generation Z, as consumers who have grown up in the digital era, shows a tendency to place high value on authentic, engaged and personalized experiences. A successful digital marketing strategy to reach this group involves utilizing creative, interactive, and relevant content that aligns with their values. Additionally, supporting social and environmental issues can be a key element in building a positive brand image in the eyes of Generation Z. The success of digital marketing also depends heavily on responsiveness to mobile device use, with optimization for a good mobile experience being essential in attracting and maintain their attention.
Implementing Marketing Strategies in the Tax Preparation Business Razak, Ismail
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.741

Abstract

Tax preparation businesses are crucial in helping individuals and companies understand and comply with complex tax regulations. However, tax preparation businesses need to adopt relevant and innovative marketing strategies in the digital era and with increasing competition. This research aims to explore and analyze the implementation of effective marketing strategies in the context of tax preparation business. This research uses a qualitative approach with descriptive methods. The research results show that implementing marketing strategies in the tax preparation business positively impacts increasing brand presence, attracting new customers, and achieving business growth. Using a combination of digital and offline marketing strategies, including content marketing and an active presence on social media, has proven effective in reaching a wider audience. SMART goal setting and KPI measurement help measure marketing campaigns' success, while data analysis through tools like Google Analytics provides valuable insights into customer behavior and market trends. Furthermore, calculating return on investment (ROI) allows businesses to allocate budgets efficiently, identify the most effective marketing channels, and improve the sustainability of growth.
Pengaruh Displin Dan Motivasi Terhadap Prestasi Kerja Pegawai Kementrian Keuangan Republik Indonesia Melalui Kepuasan Kerja Pamungkas, Muhammad Akbar; Razak, Ismail; Silitonga, Eddy Sanusi
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18658

Abstract

This study aims to: 1) examine and analyze the influence of discipline and motivation on job satisfaction; 2) examine and analyze the influence of discipline and motivation on work performance; 3) examine and analyze the influence of job satisfaction on work performance; 4) examine and analyze the influence of discipline and motivation on employee work performance through job satisfaction. The research was conducted on employees of the Directorate General of Treasury, Ministry of Finance of the Republic of Indonesia. The sampling technique used was purposive sampling. The data analysis method employed descriptive analysis and path analysis. The results of the study indicate that: 1) there is a positive and significant influence of discipline and motivation on job satisfaction; 2) there is a positive and significant influence of discipline and motivation on work performance; 3) there is a positive and significant influence of job satisfaction on work performance; 4) there is a positive and significant influence of discipline and motivation on work performance through job satisfaction among employees of the Directorate General of Treasury, Ministry of Finance of the Republic of Indonesia.
Co-Authors Fadillah, Yusuf Rachmat Loen, Mishelei Mareta, Futri Zamnis Pajriyan, Khoirul Pamungkas, Muhammad Akbar Rahmawantar, Dhistianti Mei Silitonga, Eddy Sanusi Sumardika, Aldian Yuaniko Paramitra Yuaniko, Yuaniko