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Dinsar, Arfandi
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Modernization and Transformation Perception as well as Practice Dui Pappenre: Challenges for Human Resource Management in Society Bugis Contemporary Abdullah, Ruslan; Hartati, Hartati; Dinsar, Arfandi; Modding, Basri
Amsir Management Journal Vol 5 No 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.577

Abstract

This study examines the transformation of Dui Pappenre's perceptions and practices in the context of the modernization of contemporary Bugis society and its implications for human resource (HR) management. Using a qualitative method with a case study approach, this study explores how the Dui Pappenre tradition affects the productivity, career development, and welfare of the young generation of Bugis in the world of work. The study results show that the financial stress caused by Dui Pappenre can reduce work motivation, productivity, and work quality, as well as affect career decisions and stress levels. To address these challenges, a comprehensive approach to HR management is needed, including financial aid programs, flexible policies, and creating an inclusive organizational culture. The study concludes that integrating Dui Pappenre's understanding of cultural practices into HR policies can help individuals manage financial challenges while maintaining productivity and well-being, as well as creating a more harmonious and effective work environment.
Analisis Strategi Promosi Media di Kantor KPU Parepare Azis, Asriani; Sulfiyati, Sulfiyati; Putrawan, Putrawan; August, Giant; Dinsar, Arfandi
Jurnal Ilmiah Multidisiplin Amsir Vol 2 No 1 (2023): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v2i1.395

Abstract

This research uses a qualitative approach to analyse the media promotion strategy at the Parepare Regional Election Commission (KPU). The aim is to understand the factors influencing media promotion strategies' design, implementation, and effectiveness in the face of media dynamics and public participation in elections. The research methods involve in-depth interviews, participatory observation, and content analysis of promotional materials. The analysis aims to identify successes and challenges and provide recommendations for improvement. Practical implications include enhancing KPU Parepare's understanding of utilizing media promotion to increase community engagement and trust in the electoral process. The research conclusions are expected to serve as a basis for strategically planning more effective and locally responsive campaign media promotion.
Revitalisasi Penjualan: Strategi Pemasaran Digital untuk Meraih Sukses Bisnis Roti dan Kue bersama Holand Bakery Lontar, Benediktus; Qadri, Andi; Melati, Vegi; Ryan, Muhammad Akhsan; Dinsar, Arfandi
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v1i1.453

Abstract

The aim of this research is to optimize digital marketing strategies to increase the sales of bread and cakes. Important factors to consider include product quality, brand image, and pricing strategy. Online marketing methods are utilized, including promotions through social media and SEO. Data analysis is conducted to understand consumer preferences and implement effective strategies. Implementing online marketing strategies that focus on product quality and brand image can increase sales and maintain consumer satisfaction.
Social Media Marketing, Brand Loyalty, and Entrepreneurial Growth: A Path toward Sustainable Business Advantage Putra, Pandi; Dinsar, Arfandi; Normazi, Nurul Najwa Binti; Ilahi, Andi Alfianto Anugrah; Faturahman, Fahmi
Amsir Management Journal Vol 5 No 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.649

Abstract

This study examines how social media marketing influences business sustainability through the mediating role of brand loyalty among micro, small, and medium enterprises in the trade sector. Academically, it advances marketing and entrepreneurship theory by integrating the Resource-Based View, Customer-Based Brand Equity, and Triple Bottom Line frameworks to explain how digital capabilities transform into sustainable competitive advantage. Using data from 200 respondents analyzed with Partial Least Squares–Structural Equation Modeling, the findings confirm that effective social media engagement enhances customer loyalty, which in turn drives sustainable business performance. The study reveals that digital marketing success is rooted in trust-based relationships rather than short-term promotion, emphasizing that relational value mediates technological advantage. These insights provide practical implications for MSME owners and policymakers to strengthen digital literacy, relational marketing, and sustainability-oriented strategies to ensure long-term business resilience in the evolving digital economy.
Co-Authors Abdullah, Ruslan August, Giant Azis, Asriani Basri Modding Faturahman, Fahmi Hartati Hartati Ilahi, Andi Alfianto Anugrah Lontar, Benediktus Melati, Vegi Normazi, Nurul Najwa Binti Putrawan, Putrawan Qadri, Andi Ryan, Muhammad Akhsan Sulfiyati, Sulfiyati