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All Journal Amsir Management Journal Jurnal Ilmiah Multidisiplin Amsir
Dinsar, Arfandi
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Journal : Amsir Management Journal

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Modernization and Transformation Perception as well as Practice Dui Pappenre: Challenges for Human Resource Management in Society Bugis Contemporary Abdullah, Ruslan; Hartati, Hartati; Dinsar, Arfandi; Modding, Basri
Amsir Management Journal Vol 5 No 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.577

Abstract

This study examines the transformation of Dui Pappenre's perceptions and practices in the context of the modernization of contemporary Bugis society and its implications for human resource (HR) management. Using a qualitative method with a case study approach, this study explores how the Dui Pappenre tradition affects the productivity, career development, and welfare of the young generation of Bugis in the world of work. The study results show that the financial stress caused by Dui Pappenre can reduce work motivation, productivity, and work quality, as well as affect career decisions and stress levels. To address these challenges, a comprehensive approach to HR management is needed, including financial aid programs, flexible policies, and creating an inclusive organizational culture. The study concludes that integrating Dui Pappenre's understanding of cultural practices into HR policies can help individuals manage financial challenges while maintaining productivity and well-being, as well as creating a more harmonious and effective work environment.
Social Media Marketing, Brand Loyalty, and Entrepreneurial Growth: A Path toward Sustainable Business Advantage Putra, Pandi; Dinsar, Arfandi; Normazi, Nurul Najwa Binti; Ilahi, Andi Alfianto Anugrah; Faturahman, Fahmi
Amsir Management Journal Vol 5 No 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.649

Abstract

This study examines how social media marketing influences business sustainability through the mediating role of brand loyalty among micro, small, and medium enterprises in the trade sector. Academically, it advances marketing and entrepreneurship theory by integrating the Resource-Based View, Customer-Based Brand Equity, and Triple Bottom Line frameworks to explain how digital capabilities transform into sustainable competitive advantage. Using data from 200 respondents analyzed with Partial Least Squares–Structural Equation Modeling, the findings confirm that effective social media engagement enhances customer loyalty, which in turn drives sustainable business performance. The study reveals that digital marketing success is rooted in trust-based relationships rather than short-term promotion, emphasizing that relational value mediates technological advantage. These insights provide practical implications for MSME owners and policymakers to strengthen digital literacy, relational marketing, and sustainability-oriented strategies to ensure long-term business resilience in the evolving digital economy.
Co-Authors Abdullah, Ruslan August, Giant Azis, Asriani Basri Modding Faturahman, Fahmi Hartati Hartati Ilahi, Andi Alfianto Anugrah Lontar, Benediktus Melati, Vegi Normazi, Nurul Najwa Binti Putrawan, Putrawan Qadri, Andi Ryan, Muhammad Akhsan Sulfiyati, Sulfiyati