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All Journal Jurnal Pengabdian Masyarakat Nusantara Jurnal Akuntansi, Auditing dan Investasi (JAADI)
Wulandari Chairina, Septi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT SISWA DALAM PENGAMBILAN KEPUTUSAN MEMILIH PROGRAM STUDI AKUNTANSI UNIVERSITAS PANCA BHAKTI DI KOTA PONTIANAK Nadia, Christine; Risal; Wulandari Chairina, Septi; Mayasafitri, Rina
Jurnal Akuntansi, Auditing dan Investasi Vol 4 No 1 (2024): JURNAL AKUNTANSI, AUDITING & INVESTASI
Publisher : Program Studi Akuntansi Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jaadi.v4i1.459

Abstract

This research aims to determine the influence of: (1) Study program image on students' interest in choosing the Panca Bhakti University Accounting Study Program, (2) Education costs on students' interest in choosing the Panca Bhakti University Accounting Study Program, (3) Environmental factors on students' interest in choosing the Study Program Panca Bhakti University Accounting, (4) Level of Difficulty regarding student interest in choosing the Panca Bhakti University Accounting Study Program. The research respondents were high school and vocational school students in class XII in Pontianak with a total of 99 respondents. Analysis testing includes validity test, reliability test, normality test, heteroscadesity test, multicollinearity test. The data analysis technique used is multiple linear regression analysis. The research results show that the study program image variable (X1) has a significant level (0.310>0.05), so the study program image variable has no effect on student interest. Then for the Education Cost variable (X2) with a significant level (0.724>0.05), the Education Cost variable has no effect on Student Interest. Then for the Environmental Factor variable (X3) with a significant level (0.000<0.05), the Environmental Factor variable has a significant effect on Student Interest. And for the Difficulty Level variable (X4) with a significant level (0.403<0.05), the Difficulty Level variable has no effect on Student Interest. Based on the results of the F test with a significance level of 5%, the sig value is 0.000 < 0.05, it can be concluded that the variables X1 study program image, majoring in accounting at Panca Bhakti University Pontianak (Y).
Membangun Branding Dalam Menciptakan UMKM Startup Septemberizal, Septemberizal; Rinaldo, Rinaldo; Patrianti, Tria; Wulandari Chairina, Septi
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 3 No. 1 (2023): Februari-Juli 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i1.1232

Abstract

One of the important elements that must be considered in starting a business is the brand. Brand image has the meaning of an image of a product in the minds of consumers. Everyone will have the same image of a brand. Through Brand Image consumers are able to recognize a product, evaluate its qualy, reduce purchase risk and gain experience and satisfaction from certain product differentiation. There are problems faced by Small Medium Enterprises (SME) assisted by Amil Zakat agency (Baznas) in Universitas Muhammadiyah Jakarta. Based on the interviews conducted, the problems identified were the Brand building itself.  The SMME focuses on sales strategy. It is found that the solution offered is to overcome the said problem by providing assistance and counseling about the importance of building the brand so that it can provide added value and have an impact on increasing profits which will ultimately build reputation and create growth opportunities for SMEs.
Co-Authors Mayasafitri, Rina Nadia, Christine Rinaldo, Rinaldo Risal Septemberizal, Septemberizal Tria Patrianti