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All Journal Jurnal Ilmiah Agribios AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)
Sandy, Rama
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences

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Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel Hutabarat, Debora; Sandy, Rama; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.418

Abstract

Digital marketing encompasses promotional activities and market research conducted through online digital media, utilizing various platforms such as social networks. Brand awareness plays a crucial role in marketing by introducing a brand or product to the public. This study aims to enhance Necerel's brand awareness and market reach, encouraging consumers to consider and ultimately purchase its services. The methods employed included discussions and interviews with mentors and supervisors, followed by hands-on practice as a digital marketer at Necerel. This involved content design, strategy implementation, and subsequent evaluation and improvement. The internship yielded the following results: 1. An increase in the target market, followers, and views on Necerel's social media platforms due to effective digital marketing strategies. 2. Enhanced trust among potential customers towards Necerel's e-commerce platform for promoting products and services. 3. Improved visibility and credibility of Necerel through the development of a website, landing page, and Google Maps presence, providing potential customers with comprehensive information.
Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel Hutabarat, Debora; Sandy, Rama; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.418

Abstract

Digital marketing encompasses promotional activities and market research conducted through online digital media, utilizing various platforms such as social networks. Brand awareness plays a crucial role in marketing by introducing a brand or product to the public. This study aims to enhance Necerel's brand awareness and market reach, encouraging consumers to consider and ultimately purchase its services. The methods employed included discussions and interviews with mentors and supervisors, followed by hands-on practice as a digital marketer at Necerel. This involved content design, strategy implementation, and subsequent evaluation and improvement. The internship yielded the following results: 1. An increase in the target market, followers, and views on Necerel's social media platforms due to effective digital marketing strategies. 2. Enhanced trust among potential customers towards Necerel's e-commerce platform for promoting products and services. 3. Improved visibility and credibility of Necerel through the development of a website, landing page, and Google Maps presence, providing potential customers with comprehensive information.
FARMER WELFARE FACTORS, AGROFORESTRY PRACTICES, AND ACCESS TO FINANCIAL INSTITUTIONS INFLUENCE GREEN FINANCING IN TUTUR SUB-DISTRICT PASURUAN Sandy, Rama; Winarno, Sri Tjondro; Setiawan, Risqi Firdaus
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.6636

Abstract

Sebagai studi kasus dalam menghadapi tantangan budidaya kopi berkelanjutan dari segi sosial, ekonomi, dan lingkungan, penelitian ini menganalisis green financing untuk praktik budidaya kopi berkelanjutan di Kecamatan Tutur Kabupaten Pasuruan. Dengan menggunakan pendekatan kuantitatif, 89 petani kopi diwawancarai dan lapang kopi di Kecamatan Tutur diamati. Hasil analisis, yang dilakukan menggunakan WarpPLS 8.0, menunjukkan bahwa terdapat korelasi signifikan antara kesejahteraan petani, praktik agroforestri, dan akses ke lembaga keuangan terhadap pelaksanaan pembiayaan hijau di Kecamatan Tutur, Kabupaten Pasuruan. Green financing tidak hanya memberikan akses ke sumber daya untuk praktik pertanian berkelanjutan, tetapi juga sesuai dengan tingkat pendidikan dan pengetahuan petani kopi tentang green financing.
Co-Authors Hutabarat, Debora Risqi Firdaus Setiawan Sri Tjondro Winarno, Sri Tjondro