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All Journal BASKARA: Journal of Business and Entrepreneurship KARYA: Jurnal Pengabdian Kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Pengabdian Sosial
Hutabarat, Debora
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PROGRAM PEMBINAAN MAHASISWA WIRAUSAHA (P2MW) PENGEMBANGAN TERRARIUM UNTUK MENINGKATKAN KREATIVITAS SEBAGAI INOVASI DESAIN INTERIOR RUANGAN Hutabarat, Debora; Pebrianti, Putri Wahyu; Syah, Mirza Andrian; Yuliati, Nuriah
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Pangsa pasar terrarium ini sangat kecil letak geografis yang terdapat pangsa pasar ada di Kota Bandung karena terdapat cuaca ekstrim yang sesuai dengan tanaman tropis atau jenis pakis dan suplir, memiliki banyak persaingan dengan menawarkan potensi dan harga yang lebih mahal sehingga banyak masyarakat yang memilih untuk membuat sendiri. Sehingga setelah mendapat pendanaan dari Program Pembinaan Mahasiswa Wirausaha (P2MW) ini kami mencoba pangsa pasar baru di Kota Surabaya yang dimana dengan harapan semakin meningkat karena banyak masyarakat yang sudah mengenal terrarium melalui media sosial kami sehingga minat konsumen terhadap terrarium juga meningkat. Kegiatan ini dimulai dari pembelajaran pengetahuan dan keterampilan dasar kewirausahaan, pendalaman pengetahuan dan implementasi bisnis dan mentoring, dan coaching pengembangan produk/bisnis Market. Setelah itu peserta memiliki kemampuan dan pengetahuan dalam bisnis, mahasiswa dapat mengimplementasikan ide bisnis dan membuat prototyping produk. Selama program berlangsung, peserta P2MW akan melakukan branding yaitu ‘Jordliv’ dengan menjalin kemintraan dengan beberapa bisnis tanaman lainnya untuk mendukung suplay bahan baku dan peningkatan bisnis dan kompetensi sumber daya manusia di dalam bisnis kami, beberapa mitra tersebut ialah Duta Landscape dan Kampoeng Sanse Soerabaja. Instrumen pemasaran terrarium ditingkatkan dengan pendekatan yang lebih kuat. Meningkatkan periklanan online, mengembangkan situs web memperluas platform e-commerce. Selain itu produksi konten berkualitas seperti membuat video tutorial dan panduan perawatan untuk memperkuat otoritas merek dagang. Terus meningkatkan layanan pelanggan dan pantau kinerja untuk memastikan keberhasilan. Brand Jordliv sendiri berada di bawah CV. JAGA TERA INDONESIA, yang dimana bisnis utamanya berfokus kepada pembuatan dan penjualan Dekorasi Interior.
Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel Hutabarat, Debora; Sandy, Rama; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.418

Abstract

Digital marketing encompasses promotional activities and market research conducted through online digital media, utilizing various platforms such as social networks. Brand awareness plays a crucial role in marketing by introducing a brand or product to the public. This study aims to enhance Necerel's brand awareness and market reach, encouraging consumers to consider and ultimately purchase its services. The methods employed included discussions and interviews with mentors and supervisors, followed by hands-on practice as a digital marketer at Necerel. This involved content design, strategy implementation, and subsequent evaluation and improvement. The internship yielded the following results: 1. An increase in the target market, followers, and views on Necerel's social media platforms due to effective digital marketing strategies. 2. Enhanced trust among potential customers towards Necerel's e-commerce platform for promoting products and services. 3. Improved visibility and credibility of Necerel through the development of a website, landing page, and Google Maps presence, providing potential customers with comprehensive information.
Upaya Pembangkitan Rasa Nasionalisme Siswa Tingkat Sekolah Dasar Melalui Kegiatan Lomba Cerdas Cermat Di Desa Bicak Hutabarat, Debora; Dwiyanti, Tsabitah Mariyah; Mahisa, Delvia Shafa; Aulia, Disya Jasmine; Hidayat, Syarief
Jurnal Pengabdian Sosial Vol. 1 No. 10 (2024): Agustus
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/3c80vr93

Abstract

Dalam rangka memperingati HUT Kemerdekaan Indonesia yang ke-79, mahasiswa Kuliah Kerja Nyata (KKN) Kelompok 4 Universitas Pembangunan Nasional “Veteran” Jawa Timur berinisiatif menyelenggarakan kegiatan lomba cerdas cermat dengan tema nasionalisme. Kegiatan ini bertujuan untuk membangkitkan dan meningkatkan rasa nasionalisme siswa sekolah dasar di Desa Bicak melalui metode yang interaktif dan edukatif. Kami menggunakan metode deskriptif, observasi, dan dokumentasi dalam pelaksanaan lomba cerdas cermat yang melibatkan siswa kelas 6 dari tiga sekolah dasar di Desa Bicak, Mojokerto. Lomba ini berlangsung selama tiga hari yang terdiri dari babak penyisihan, semi final, dan final dengan peraturan permainan dan skor poin hingga menghasilkan juara berdasarkan akumulasi poin. Pelaksanaan kegiatan lomba cerdas cermat di Desa Bicak, Kec. Trowulan, Kab. Mojokerto, berjalan dengan baik dalam membangkitkan jiwa nasionalisme siswa sekolah dasar melalui antusiasme dan keaktifan mereka dalam berpikir cepat dan kritis
The Influence of Marketing on Instagram and Ewom Social Media on Purchase Decisions is Mediated by Brand Trust at Fore Coffee Ngagel Surabaya Hutabarat, Debora; Sri Tjondro Winarno; Nisa Hafi Idhoh Fitriana
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

This study aims to analyze the impact of marketing through social media, Instagram, and Electronic Word of Mouth (EWOM) on purchasing decisions, considering the mediating roles of Brand image and Brand trust at the Fore Coffee branch in Ngagel, Surabaya. The method used in this research is quantitative with a survey approach, where the questionnaire is the primary data collection tool. The obtained data were analyzed using the Structural Equation Model (SEM) with the assistance of WarpPLS 7.0 software. The results indicate that Instagram and EWOM positively and significantly influence purchasing decisions directly and indirectly through Brand image and Brand trust. Instagram contributes 27.6% to purchasing decisions, while EWOM contributes 14.8%. Additionally, Brand image and Brand trust act as mediators in the influence of Instagram and EWOM on purchasing decisions, with contributions of 22% and 23.1%, respectively. This research provides practical implications for Fore Coffee in optimizing marketing strategies through Instagram and enhancing service quality to maintain customer satisfaction.
Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel Hutabarat, Debora; Sandy, Rama; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.418

Abstract

Digital marketing encompasses promotional activities and market research conducted through online digital media, utilizing various platforms such as social networks. Brand awareness plays a crucial role in marketing by introducing a brand or product to the public. This study aims to enhance Necerel's brand awareness and market reach, encouraging consumers to consider and ultimately purchase its services. The methods employed included discussions and interviews with mentors and supervisors, followed by hands-on practice as a digital marketer at Necerel. This involved content design, strategy implementation, and subsequent evaluation and improvement. The internship yielded the following results: 1. An increase in the target market, followers, and views on Necerel's social media platforms due to effective digital marketing strategies. 2. Enhanced trust among potential customers towards Necerel's e-commerce platform for promoting products and services. 3. Improved visibility and credibility of Necerel through the development of a website, landing page, and Google Maps presence, providing potential customers with comprehensive information.
Co-Authors Aulia, Disya Jasmine Dwiyanti, Tsabitah Mariyah Idhoh Fitriana, Nisa Hafi Mahisa, Delvia Shafa Mirza Andrian Syah Nuriah Yuliati Pebrianti, Putri Wahyu Risqi Firdaus Setiawan Sandy, Rama Sri Tjondro Winarno, Sri Tjondro Syarief Hidayat