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All Journal Jurnal Simki Economic
Syahidin, Wahyu Nur
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Saluran Distribusi, Harga dan Kualitas Produk terhadap Keputusan Pembelian Alat Kesehatan Merek Human pada PT. Media Diagnostika Surabaya Syahidin, Wahyu Nur; Kurniawati, Ony; Baramadya, Baramadya
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.671

Abstract

This study aims to analyze the influence of distribution channels, price, and product quality on the purchasing decisions of Human brand medical equipment at PT. Media Diagnostika Surabaya. The research method is quantitative with descriptive analysis, involving 80 respondents selected through accidental sampling. Respondents consist of consumers from various sectors such as hospitals, clinics, laboratories, and companies purchasing Human brand medical equipment. Partial test analysis shows that distribution channels, price, and product quality individually have a positive and significant impact on purchasing decisions. The simultaneous test results demonstrate a positive and significant contribution, indicating that the dependent variable is influenced by the independent variables together. The R² test results show that 69.6% of the variation in purchasing decisions is explained by these three factors, while 30.4% is influenced by other factors.
Co-Authors Baramadya Ony Kurniawati