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All Journal JATI (Jurnal Mahasiswa Teknik Informatika) International Journal of Educational Research and Social Sciences (IJERSC) Journal of Islamic Economics Priviet Social Sciences Journal BroadComm
Amalia, Bella
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGEMBANGAN GAME EDUKASI UNTUK MENGENALKAN JENIS PROFESI PADA ANAK TK DENGAN MENGGUNAKAN METODE ADDIE DI PAUD KAYUWALANG YAYASAN AL-MUTAQIN Amalia, Bella; Irma Purnama sari, Ade; Rinaldi Dikananda, Arif
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 7 No. 1 (2023): JATI Vol. 7 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v7i1.6363

Abstract

Usia dini merupakan usia yang bagus untuk memberikan pendidikan dasar yang tepat, jika ia mendapatkan pendidikan yang tepat maka ia akan siap dalam belajar pada jenjang berikutnya dan memperoleh kesuksesan. Saat ini pelajaran profesi pada anak-anak masih disampaikan melalui buku maupun papan tulis, sehingga terkesan kurang menarik untuk anak-anak. Tujuan pengembangan game edukasi ini untuk membantu anak-anak agar mengetahui bagaimana gambaran dari berbagai profesi dengan tampilan yang menarik. Strategiiyang digunakan yaituuADDIE (Analisiss, Designn, Developmeentt, Implementasii, Evaluasii). Dari hasil pengujian yanggdihitunggdengan metodeeperhitungannSystemmUsabilityyScale menyatakan bahwa dari jumlah responden sebanyak 20 didapat hasil dengan nilai 75. Nilai akhir SUS dengan Skor 75 untuk Capaian KelayakanndiperolehhsebagaiiCukupp, kemudiann, kata KeterangannAdaptasiiperingkattmemasukkannnilaii Bagussdan skorrskalaakelass75 dikenangguntukkkelassB.
The Difussion Innovation Of Stunting Derivation Through Nona Helix Model Amalia, Bella; Rakhma Fitriani, Dinda
International Journal of Educational Research & Social Sciences Vol. 5 No. 5 (2024): October 2024 ( Indonesia - Uzbekistan )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v5i5.872

Abstract

This article discussed the diffusion innovation process of government programs with development communication studies on the stunting reduction acceleration in Tangerang City. This research used a qualitative case study approach and a constructivist paradigm. The theory used is the diffusion innovation theory. The results of this research indicated that the diffusion innovation process occurred through the dissemination of information related to stunting reduction efforts to target community groups in Tangerang City with several communication channels, namely face-to-face communication or counseling, publication of activities through social media and mass media. This research produces a model, namely The Nona Helix of Benteng City.
Fintech dan Literasi Keuangan Syariah di Kalangan Mahasiswa: Peran Modal Sosial Islam dalam Mempromosikan Inklusi Keuangan Islam Amalia, Bella
Journal of Islamic Economics (JoIE) Vol. 5 No. 1 (2025)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v5i1.10553

Abstract

Introduction: This study examines the influence of Islamic financial literacy and financial technology on Islamic financial inclusion, with Islamic social capital as a mediating variable a novel approach rarely explored. Despite the rapid growth of the Islamic finance industry, literacy and inclusion remain low, particularly among the youth. By focusing on Islamic economics students at the University of Jember, this research offers contextual insights and highlights its novelty by integrating cognitive, technological, and Islamic social value dimensions to support digital-based financial inclusion. Research Methods: Using a quantitative, explanatory approach, the research focuses on 378 students selected via purposive sampling. Primary data was collected and analyzed using Variance-based SEM (Partial Least Square) with WarpPLS 8.0. Results: The findings reveal that Islamic financial literacy and financial technology both significantly influence Islamic social capital, each with a significance value of <0.001. Moreover, both Islamic financial literacy and financial technology significantly affect Islamic financial inclusion, directly and through Islamic social capital, with all significance values being <0.001. The Islamic social capital itself has a significant positive effect on Islamic financial inclusion. Conclusion: The coefficient of determination (R²) for the model stands at 52% and 74%, indicating a strong explanatory power for the variations in Islamic social capital and financial inclusion among the students.
Startup strategies in building brand awareness: (Roland Barthes' semiotic analysis of Korean drama Start-Up) Amalia, Bella; Fatimah, Anggun Nadia; Rizki, Menati Fajar; Sari, Wina Puspita; El Farabi, Qoryna Noer Seyma
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.379

Abstract

Digital technology development has driven the rapid growth of startups in Indonesia. In increasingly fierce competition, brand awareness strategies are key to strengthening identity and attracting the attention of the public and investors. One way to understand and inspire this strategy is through the analysis of representations in popular media, such as Korean dramas, which have broad appeal and influence. This study aims to analyze Samsan Tech's brand awareness strategy in Start-Up dramas using the Attention, Interest, Desire, Action (AIDA) model, as well as examine its symbolic meaning through Roland Barthes' semiotics. This study uses a qualitative approach with content analysis and semiotics methods to explore the meaning of denotative, connotative, and mythical. Data were collected through observation and scene documentation featuring brand awareness strategies, and supported by literature reviews related to AIDA models and startup communication strategies. The results show that Samsan Tech applied the AIDA model by attracting attention through competition, building interest through product presentations, creating desires through relationships with public figures and business projections, and encouraging action through cooperation with large investors. Barthes' analysis reveals symbolic meanings, such as entrepreneurial spirit, team collaboration, and the struggle to face business challenges. This study shows that popular dramas can represent an inspiring business strategy and shape the public perception of startups.
IMPLEMENTASI MODEL SOSTAC DALAM STRATEGI SOCIAL MEDIA MARKETING PADA INSTAGRAM FRIDAY NORAEBANG Pinasthika, Indira Maitri Kitrani; Farida, Nuke; Amalia, Bella
BroadComm Vol. 8 No. 1 (2026)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/r7n38d54

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi model SOSTAC dalam strategi social media marketing pada Instagram Friday Noraebang dalam membangun brand engagement. Instagram dimanfaatkan sebagai media komunikasi pemasaran untuk menjangkau serta melibatkan audiens, khususnya komunitas K-Pop di Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma konstruktivisme melalui teknik observasi, wawancara mendalam, dokumentasi, dan studi pustaka. Analisis dilakukan berdasarkan enam tahapan model SOSTAC, yaitu situation analysis, objectives, strategy, tactics, action, dan control. Hasil penelitian menunjukkan bahwa Friday Noraebang telah menerapkan setiap tahapan secara sistematis, mulai dari analisis internal dan eksternal melalui SWOT, penetapan tujuan yang mencakup peningkatan penjualan, gaya interaksi, dan efisiensi anggaran, dan perumusan strategi berbasis segmentasi target audiens. Implementasi taktik dilakukan melalui penggunaan alat pemasaran yang terintegrasi dengan bauran pemasaran 4P dan fitur-fitur Instagram. Pada tahap aksi, perusahaan mengoptimalkan dimensi pemasaran media sosial untuk meningkatkan interaksi audiens, sementara tahap pengendalian dilakukan melalui pemantauan dan evaluasi menggunakan Instagram Insights. Penerapan model tersebut menunjukkan tercapainya tahapan brand engagement mulai dari lurking, casual, active, committed, hingga loyalist, dimana konsumen terlibat secara langsung dalam event Friday Noraebang.
Co-Authors Anggun Nadia Fatimah El Farabi, Qoryna Noer Seyma Irma Purnama sari, Ade Menati Fajar Rizki Nuke Farida Pinasthika, Indira Maitri Kitrani Rakhma Fitriani, Dinda Rinaldi Dikananda, Arif sari, wina puspita