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All Journal Jurnal Ilmiah Nusantara JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Nahdya Alfaina Karem
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PEMBERDAYAAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI KOTA KEDIRI Nahdya Alfaina Karem; Yuliani Yuliani; Binti Mutafarrida
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1683

Abstract

This study aimed to describe the strategy DinKop UMKM in empowering Micro, Small, and Medium Enterprises ( UMKM) which focused on the trade sector. In this case, the marketing mechanism which became one of the benchmarks in the development of UMKM. Moreover, empowerment conducted by DinKop UMKM should be maximized to increase the capacity of human resources in order to produce innovative products. In empowering micro, small, and medium-needed three phases which initials, participators phase, and phase emancipatory. This research method is descriptive qualitative. Data collection instruments are interviews and observations on location and also based on documents/ records/reports and legislation relating to the matter being investigated. The focus of this research is based on the initial phase, the phase of the participatory, emancipatory phase. These results indicate that the empowerment strategy DinKop UMKM in empowering Small, Mikro, and Medium Enterprises is not running optimally. Empowerment undertaken by the government in the initial phase is quite a role in providing training and counseling. The next step of participatory society and government have collaborated in developing UMKM. While the government is still constrained emancipatory phase of the provision of facilities and infrastructure in the development of UMKM.
DISTRIBUSI DALAM EKONOMI ISLAM Upaya Pemerataan Kesejahteraan Melalui Keadilan Distributif Nahdya Alfaina Karem; Yuliani Yuliani; Binti Mutafarida
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1697

Abstract

Economic inequality is a common challenge faced by various modern economic systems. Unfair income and wealth disparities are the root of the problem of poverty. The development of thinking about distributive justice in Islamic economics was triggered by the realization that existing economic theories were not fully able to overcome the problems of poverty and inequality. Therefore, the study of distribution becomes an important focus in the context of Islamic economics. This article discusses the concept of distribution from an Islamic economic perspective, examines issues of injustice in the Indonesian distribution system, provides a critique of capitalist economic distribution, and ends with a presentation of how Islamic economics supports distributive justice and distribution mechanisms as a solution to achieving justice and social welfare.
Strategi Pemasaran Media Sosial Pada Produk ‘’Indomie” Dalam Membangun Brand Awarness Nahdya Alfaina Karem; Sulistyowati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3331

Abstract

A Social Media Marketing Strategy is a detailed plan designed to utilize social media platforms in achieving specific business goals. It includes various activities aimed at increasing engagement, building relationships with consumers, and promoting products or services. This research uses qualitative descriptive research methods. In this case, the strategy that can be done is through interesting creative content, direct interaction, and the use of paid advertisements on platforms such as Facebook, Instagram, and Twitter. This strategy has several main objectives, one of which is to build brand awareness. Likewise, the social media marketing strategy carried out by “Indomie” products in building brand awareness so that its products can be recognized and remembered by consumers. In building brand awareness “indomie” has done so by creating a distinctive jingle for this brand, namely “indomie my taste”, because the jingle advertised through social media such as tv, instragam, tiktok, etc. is judged to make consumers recognize and remember this product.
Penerapan Manajemen Konflik dalam Mempertahankan Kualitas Kinerja Karyawan pada PT. Boncafe Lestari Nisia Yuanida; Nahdya Alfaina Karem; Andriani Andriani
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3544

Abstract

This research aims to analyze the application of conflict management in maintaining the quality of employee performance at PT. Boncafe Lestari. The method used in this research is a qualitative approach by collecting data through interviews and direct observation in the work environment. The research results show that effective conflict management can improve cooperative relationships between employees and reduce the negative impact of conflicts that occur. In addition, implementing clear policies and interpersonal communication training also contributes to creating a harmonious work environment. It is hoped that this research can contribute to companies in managing conflict and maintaining the quality of employee performance.
Co-Authors Andriani Andriani Andriani Andriani Binti Mutafarida Binti Mutafarrida Nisia Yuanida Sulistyowati Yuliani Yuliani