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All Journal Jurnal Ilmiah Nusantara Jurnal Intelek Insan Cendikia JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Jihan Abiah Rahmah
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH DEODORANT NIVEA TERHADAP PRESEPSI DIRI DAN KEPERCAYAAN DIRI PADA MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Asima Winola Siahaan; Thalia Azka Ivani; Jihan Abiah Rahmah; Petrus Feraldo Sianipar
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1794

Abstract

This study aims to analyze the relationship between the use of Nivea Deodorant on self-perception and self-confidence among Medan State University students. The research method used is quantitative using questionnaires via Google Form as a data collection instrument. A total of 55 Medan State University students who used Nivea deodorant were the research samples. The results of the research show that there is a positive and significant relationship between the use of Nivea Deodorant on self-perception and self-confidence among Medan State University students. This means that the use of Nivea Deodorant can increase self-perception and self-confidence in Medan State University students.
PERAN PENGEMBANGAN SDM KARYAWAN DALAM MENINGKATKAN KUALITAS PELAYANAN: STUDI KASUS PARKIR FASHION DI KOTA MEDAN Jihan Abiah Rahmah; Asima Winola Br Siahaan; Thaliah Azka Ivani
Jurnal Intelek Insan Cendikia Vol. 1 No. 10 (2024): Desember 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan penelitian ini yaitu, untuk mengeksplorasi peran pengembangan Sumber Daya Manusia (SDM) dalam meningkatkan kualitas pelayanan di sektor industri. Dalam konteks persaingan global yang semakin ketat, kualitas pelayanan yang unggul menjadi salah satu faktor penentu keberhasilan organisasi. Penelitian ini menyoroti bagaimana investasi dalam pengembangan SDM, melalui program pelatihan, pendidikan berkelanjutan, dan inisiatif mentoring, dapat memperkuat kompetensi karyawan. Karyawan yang terlatih dengan baik tidak hanya lebih mampu memenuhi ekspektasi pelanggan, tetapi juga berkontribusi pada inovasi dan efisiensi operasional. Selain itu, evaluasi kinerja yang sistematis dan budaya organisasi yang mendukung pembelajaran berkelanjutan sangat penting untuk menciptakan lingkungan kerja yang produktif. Jurnal ini juga mengidentifikasi tantangan yang dihadapi dalam implementasi pengembangan SDM, seperti resistensi terhadap perubahan dan keterbatasan sumber daya, serta memberikan rekomendasi untuk praktik terbaik. Melalui analisis kritis dan studi kasus, jurnal ini menunjukkan bahwa pengembangan SDM yang strategis tidak hanya meningkatkan kinerja individu, tetapi juga berimplikasi langsung pada kepuasan pelanggan dan loyalitas, yang pada gilirannya mendukung pencapaian tujuan organisasi secara keseluruhan.
Analisis Strategi Pengembangan Produk Berdasarkan Matrix Ansoff pada Panglong Hans Barokah Aceh Tenggara Jihan Abiah Rahmah; Khafi Puddin; Fadli Agus Triansyah
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9532

Abstract

The development of digital marketing has encouraged business actors to adapt their marketing and product development strategies to enhance competitiveness. However, not all businesses are able to effectively optimize the use of digital technology, particularly those with specific consumer characteristics. This study aims to analyze product development strategies based on the Ansoff Matrix at Panglong Hans Barokah in Southeast Aceh and to examine the role of digital marketing in supporting business development. This research employs a qualitative approach using a case study method, with data collected through observation, interviews, and documentation. Data analysis was conducted using a descriptive qualitative approach, including data reduction, data display, and conclusion drawing. The findings indicate that the business strategy implemented tends to align with the product development strategy, as reflected in the creation of more modern door designs based on consumer preferences. On the other hand, the utilization of digital marketing has not been optimal due to a mismatch between the selected platforms and customer characteristics, where WhatsApp is more effective than Instagram in facilitating communication and transactions. These findings suggest that business success is not solely determined by technological adoption, but also by the ability to align strategies with consumer behavior. The implications of this study highlight the importance of aligning product development strategies with appropriate digital media selection to improve marketing effectiveness and business competitiveness.
Co-Authors Asima Winola Br Siahaan Asima Winola Siahaan Fadli agus triansyah khafi puddin Petrus Feraldo Sianipar Thalia Azka Ivani Thaliah Azka Ivani