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All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah Nusantara
Diva Viola Natasya Hasibuan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Big Data dalam Pemasaran Digital: Studi Kasus pada Industri E-commerce di Indonesia Diva Viola Natasya Hasibuan; Muhammad Irwan Padli Nasution
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1913

Abstract

The application of big data technology has become increasingly important in the context of digital marketing, especially in the e-commerce industry in Indonesia. Faced with intense competition and increasingly diverse consumer demands, e-commerce companies in Indonesia are increasingly relying on big data to gain deep insights into consumer behavior and market trends. This study aims to explore the application of big data in digital marketing, focusing on the e-commerce industry in Indonesia. Analyzing how e-commerce companies use big data to optimize their marketing strategies, enhance personalized services, and identify new market opportunities. We also evaluate the challenges faced in implementing big data technology in the context of digital marketing in Indonesia, including issues of data privacy, security, and infrastructure.
Peran Kuliah Kerja Nyata dalam Penguatan Moderasi Beragama di Tingkat Desa: Analisis Pengalaman Mahasiswa UINSU di Desa Susuk, Kecamatan Tiganderket, Kabupaten Karo Muhammad Mitra; Sahan Irvando; Muhammad Hasbi Maulana; Zahrani Fatni Hapsah; Diva Viola Natasya Hasibuan; Ade Widya; Siti Ardianti
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i4.3308

Abstract

This study explores the implementation of religious moderation through the Community Service Program (KKN) by UINSU students in Susuk Village, Tiganderket Subdistrict, Karo Regency. Religious moderation is seen as a strategic response to radicalism, intolerance, and exclusivism, particularly in rural areas with limited access to religious literacy. Using a qualitative case study with a constructivist paradigm, data were collected through observation, in-depth interviews, and documentation. The analysis employed the Miles and Huberman model with triangulation of sources, methods, and time. Findings show that religious moderation was implemented through educational, religious, and social activities, such as teaching, literacy promotion, anti-bullying campaigns, Quranic recitation, religious study groups (wirid), health services (posyandu), and MSME empowerment. Key supporters included village officials, religious leaders, schools, and community members. Challenges included limited facilities, short program duration, and differing community perceptions of moderation. The KKN program significantly impacted students by enhancing social competence and practical understanding of religious moderation, while also fostering tolerance, moderate religious education, and social cohesion in the community. This demonstrates that KKN is an effective tool for promoting wasathiyah Islamic values at the grassroots level.
Co-Authors Ade Widya Muhammad Hasbi Maulana Muhammad Mitra Nasution, Muhammad Irwan Padli Sahan Irvando Siti Ardianti Zahrani Fatni Hapsah