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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Akbar, Dinul Fajri
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Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Stakeholder Relations Travelkif dengan KBRI Paris dalam Business Sustainability Akbar, Dinul Fajri; Sari, Juwita Permata; Wempi, J.A.
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1363

Abstract

The COVID-10 pandemic has created a contraction for the tourism industry in Indonesia due to strict social mobility restrictions (lockdown) in all regions. Thus, travel service business actors are affected and must be able to survive the uncertainty of the situation. Maintaining business sustainability cannot be separated from the role of stakeholders, such as that carried out by TravelKif. Through a dynamic strategic approach, TravelKif strives to proactively build and maintain its relationship with the Indonesian Embassy in Paris for business sustainability through its involvement in collaborative activities and personal strategic initiatives. This research aims to identify the implementation of stakeholder strategies carried out by TravelKif in building and maintaining its relationship with the Indonesian Embassy in Paris to maintain business sustainability. The research method used is qualitative with a descriptive approach. The results of this study indicate that the stakeholder relationship strategy carried out by TravelKif towards the Indonesian Embassy in Paris can make TravelKif's business sustainability survive, grow, and develop positively. Through the Indonesian Embassy in Paris role, TravelKif can obtain new clients from its partner networks and highlights from its publications. The implications of stakeholder relations on TravelKif's business sustainability can make it easier for companies to escape from difficult situations, increase stakeholder trust, and improve more solid relationship interactions.
Kampanye Zero Waste Nature Republic Indonesia dalam Mendukung Praktik Sustainable Beauty Akbar, Dinul Fajri; Ramonita, Latifa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5544

Abstract

The sustainable beauty trend encourages business actors in the beauty industry to pay attention to environmental sustainability through, innovation of environmentally friendly products and the implementation of a holistic sustainability communication strategy. Zero Waste: Refresh, Recycle and Repeat campaign is a concrete practice of the Nature Republic Indonesia in disseminating long-term sustainability messages through a dynamic communication strategic approach. The purpose of this study is to identify the implementation of the strategy and the challenges encountered in the campaign program, to achieve sustainable beauty. This study uses the concept of a seven-stage PR campaign strategy. This research method is a descriptive qualitative approach with a post-positivist paradigm. The results show that the implementation of the campaign program can increase environmental awareness and active collaboration of the target audience in preserving the earth. Then, it expands the visibility of the Nature Republic brand in Indonesia through a positive response from the target audience. It also shows quite good support for sustainable beauty through clear sustainability initiatives. There are technical obstacles and a lack of human resources. Therefore, in addressing these obstacles, Nature Republic Indonesia is improving its strategic and comprehensive communication and coordination approach to relevant stakeholders.
Co-Authors Ramonita, Latifa Sari, Juwita Permata Wempi, J.A.