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All Journal Jurnal Pengabdian Sosial JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Hendri, Venni Rahmatia
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Religion Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Analisis Promosi dan Permasalahan yang dialami UMKM Alpukat Kocok Hendri, Venni Rahmatia; Putra, Wendy Japriano; Hasanah, Syifa Nurul; Nikmah, Sofiatun; Sari, Vivi Nila
Jurnal Pengabdian Sosial Vol. 1 No. 9 (2024): Juli
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/x5y8wh95

Abstract

Artikel ini bertujuan menganalisis strategi promosi dan pemecahan masalah di UMKM Alpukat kocok. Pendekatan studi kasus digunakan dalam penelitian ini, dengan melibatkan metode wawancara mendalam, observasi langsung, dan analisis dokumen untuk mendapatkan gambaran yang komprehensif tentang strategi promosi dan pemecahan masalah UMKM ini. UMKM Alpukat kocok merupakan jenis usaha minuman yang terbuat dari buah alpukat dengan tambahan toping yang beragam.Artikel ini memberikan wawasan mendalam tentang bagaiman suatu UMKM membuat strategi untuk promosi dan menyelesaikan permasalahan yang sering terjadi Ketika menjalankan usaha ini. Dengan menjalankan strategi yang baik usaha yang dijalankan akan mencapai hasil yang memuaskan.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan Melalui Motivasi Kerja sebagai Variabel Intervening pada PT. Agro Masang Perkasa Plantation Kabupaten Agam Hendri, Venni Rahmatia; Hilda Mary; Andry Novrianto
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i2.9237

Abstract

This study aims to examine the influence of compensation and work environment on employee performance through work motivation. Using primary data, a questionnaire was distributed to 128 employees at PT. Agro Masang Perkasa Plantation in Agam Regency. This study used structural equation modeling (SEM) analysis using Partial Least Squares (PLS). The results show that there is compensation that has a positive and significant effect on work motivation with a P-value of 0.024 <0.05, there is a work environment that has a positive and significant effect on work motivation with a P-value of 0.000 <0.05, there is compensation that has a positive and insignificant effect on employee performance with a P-value of 0.145>0.05, there is a work environment that has a negative and insignificant effect on performance with a P-value of 0.794>0.05, there is work motivation that has a positive and significant effect on employee performance with a P-value of 0.000 <0.05, there is compensation through work motivation that has a positive and significant effect on employee performance with a P-value of 0.041 <0.05 and there is a work environment through work motivation that has a positive and significant effect on employee performance with a P-value of 0.009 <0.05.
Co-Authors Andry Novrianto Hasanah, Syifa Nurul Hilda Mary Nikmah, Sofiatun Putra, Wendy Japriano Sari, Vivi Nila