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All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Bisinis Digital
Nida, Syaima
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Sosialisasi Pengenalan Pemasaran Digital Dalam Upaya Meningkatkan Penghasilan Ibu PKK Desa Tapis Kecamatan Tanah Grogot Kabupaten Paser Prihatin, Titiek Aryati; Nuraini, Nuraini; Haksami, Anugrahita Melinia Tri; Nida, Syaima; Mardiana, Mardiana; Nisa, Rabiatul
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 9 (2023): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i9.441

Abstract

Tulisan ini bertujuan untuk mengenal pemasaran digital kepada ibu PKK Desa Tapis. Pemasaran digital adalah strategi untuk mempromosikan dan menjual produk melalui berbagai jenis media digital baik berupa media sosial maupun e-commerce. Salah satu cara yang kami lakukan dengan mengadakan pengabdian kepada masyarakat yaitu sosialisasi pengenalan pemasaran digital dan memberikan pelatihan kepada masyarakat menggunakan teknologi digital untuk memasarkan produk mereka. Kegiatan ini dilaksanakan di Desa Tapis, Kecamatan Tanah Grogot, Kabupaten Paser dengan melibatkan dosen dan mahasiswa Universitas Muhammadiyah Kalimantan Timur. Peserta dalam kegiatan ini adalah ibu PKK Desa Tapis dengan lama kegiatan satu hari. Ibu PKK desa Tapis menghasilkan beberapa produk UMKM seperti kerupuk bayam,kerupuk sawi, bolu sawi, bolu labu, dan berbagai jenis sayur yang mereka hasilkan berupa baya, sawi , labu, pakcoy dan lainnya hanya dengan memanfaatkan pekarangan rumah, dari hasil diskusi yang kami dapatkan masih kurangnya minimnya masih pengetahuan mereka mengenai berbagai platform digital mana saja yang bisa digunakan untuk promosi produk mereka dengan meminimalkan biaya promosi.
ANALISIS PERKEMBANGAN TOKO ONLINE (E-COMMERCE) DI INDONESIA Nida, Syaima; Nurhakim, Alfi; Noor Isiqamah, Jelita Miranda; Nuraini
Jurnal Bisnis Digital (J-BisDig) Vol. 2 No. 1 (2024): Jurnal Bisnis Digital, Vol. 2 No. 1 Mei-2024
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v2i1.2180

Abstract

This article discusses the impact of e-commerce in Indonesia. E-commerce has become a popular way for people to fulfill their needs in the midst of daily activities. With many marketplaces and online stores available, e-commerce has changed the process of buying and selling. E-commerce has made it easier for buyers to get products without going to a physical store, and for sellers to reach a wider audience. E-commerce has also helped increase the efficiency of businesses and has the potential to increase the income of small and medium-sized enterprises. The future of e-commerce in Indonesia is promising, with an estimated annual growth rate of 53.23%. Some popular e-commerce platforms in Indonesia include Bhineka, Blibli, Gramedia, Tokopedia, Bukalapak, and Shopee. Important features of e-commerce include shopping carts, discount coupons, and shipping options. Despite the benefits of e-commerce, there are also challenges, such as the need for consumer protection and the need to establish trust between buyers and sellers.
Co-Authors Haksami, Anugrahita Melinia Tri Mardiana Mardiana Nisa, Rabiatul Noor Isiqamah, Jelita Miranda Nuraini Nuraini Nuraini Nurhakim, Alfi Prihatin, Titiek Aryati