Claim Missing Document
Check
Articles

Found 4 Documents
Search

Pelatihan Koperasi Bagi Pekerja Sektor Informal Yang Beraktivitas Di Pos Lintas Batas Negara (PLBN) Motaain Dhae, Yosefina K.I.D.D; Ndoen, Wehelmina M.; Timuneno, Tarsisius; Aman, Dominikus K.T
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 10 (2023): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i10.450

Abstract

Pos Lintas Batas Negara (PLBN) Motaain merupakan salah satu dari 18 pos lintas batas negara yang berada di Provinsi NTT. PLBN ini berlokasi di Jalan Lintas Batas Desa Silawan, Kecamatan Tasifeto Timur, Kabupaten Belu. Desa Silawan merupakan desa paling timur dan berbatasan langsung dengan Negara Republik Demokratik Timor Leste (RDTL). Sebagian besar masyarakat yang tinggal dekat dengan PLBN bekerja pada sektor informal seperti petani, pedagang, ojek dan porter. Kegiatan Pengabdian Pada Masyarakat (PPM) ini dilakukan di lokasi (PLBN) dengan judul pelatihan Koperasi bagi Pekerja Sektor Informal yang Beraktivitas di Pos Lintas Batas Negara (PLBN) Motaain. Kegiatan ini bertujuan untuk memberikan pengetahuan tentang Koperasi bagi para pekerja sektor informal di sekitar PLBN untuk membantu dan mengembangkan perekenonomian mereka serta memudahkan akses permodalan bagi pengembangan usaha mereka.
Building Customer Trust: An Empirical Study in Marketplace Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Arthana, I Komang; Anabuni, Anderias U. T.; Aman, Dominikus K.T
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1002

Abstract

This study aims to analyze how online customer trust is affected by online customer ratings and online customer reviews on the Tokopedia marketplace. This study used quantitative data and was analyzed with the help of SEM-Partial Least Squares (PLS). Data in this study as many as 96 respondents were obtained through online questionnaires with purposive sampling techniques. Results show that online customer reviews have an influence and significance on customer trust, this shows that others have had experience with the product or service. When potential customers see positive reviews from fellow customers, it validates the credibility and quality of the offer, thus building trust. Honest reviews from real customers carry more weight than promotional content from brands. Customers tend to trust their colleagues' opinions more than marketing messages because they perceive them as untendentious and reliable. When individuals feel associated with positive experiences shared by others, they feel more emotionally connected to the brand, which reinforces trust and drives purchase decisions. Then online customer rating has a significant effect on customer trust, it shows that when a product or service gets a high rating from a large number of customers, it signals to potential customers that the item is considered good by those who have used it before. People tend to believe in the majority. If most customers give a high rating to a product or service, potential buyers will tend to go with the flow and also have high trust in the item Customer ratings give a perception of the credibility of a brand or company. When a brand has consistently high rankings, it shows that the brand is considered reliable by customers, which in turn builds trust.
Building Customer Trust: An Empirical Study in Marketplace Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Arthana, I Komang; Anabuni, Anderias U. T.; Aman, Dominikus K.T
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1002

Abstract

This study aims to analyze how online customer trust is affected by online customer ratings and online customer reviews on the Tokopedia marketplace. This study used quantitative data and was analyzed with the help of SEM-Partial Least Squares (PLS). Data in this study as many as 96 respondents were obtained through online questionnaires with purposive sampling techniques. Results show that online customer reviews have an influence and significance on customer trust, this shows that others have had experience with the product or service. When potential customers see positive reviews from fellow customers, it validates the credibility and quality of the offer, thus building trust. Honest reviews from real customers carry more weight than promotional content from brands. Customers tend to trust their colleagues' opinions more than marketing messages because they perceive them as untendentious and reliable. When individuals feel associated with positive experiences shared by others, they feel more emotionally connected to the brand, which reinforces trust and drives purchase decisions. Then online customer rating has a significant effect on customer trust, it shows that when a product or service gets a high rating from a large number of customers, it signals to potential customers that the item is considered good by those who have used it before. People tend to believe in the majority. If most customers give a high rating to a product or service, potential buyers will tend to go with the flow and also have high trust in the item Customer ratings give a perception of the credibility of a brand or company. When a brand has consistently high rankings, it shows that the brand is considered reliable by customers, which in turn builds trust.
Pengaruh Influencer Marketing dan Online Customer Review terhadap Minat Beli Produk Skintific pada Mahasiswa Universitas Nusa Cendana Kupang Tuan, Stefani Inge I; Kurniawati, Merlyn; Aman, Dominikus K.T; Salean, Debryana Y.
ARZUSIN Vol 5 No 3 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i3.5609

Abstract

This study aims to determine the influence of Influencer Marketing and Online Customer Reviews on the Purchase Intention of Skintific products among students of Nusa Cendana University in Kupang. The research is motivated by the development of digital technology, which has increased the role of influencers and customer reviews in skincare product marketing. The method used is a quantitative approach through the distribution of questionnaires to 100 respondents, with data analysis techniques using multiple linear regression. The results show that Influencer Marketing has a positive and significant effect on Purchase Intention of Skintific products, while Online Customer Reviews do not have a significant effect on Purchase Intention. Simultaneously, Influencer Marketing and Online Customer Reviews have a significant effect on Purchase Intention. These findings highlight the importance of influencers in shaping consumer purchase intention, whereas customer reviews alone are not strong enough to influence purchasing decisions. The implications of this study suggest that companies should focus more on effective influencer-based marketing strategies.