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All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Komunikasi Massa
Rizal, Andi Muhammad Ahsan
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Pengelolaan Media Sosial Sebagai Strategi Pemasaran Digital Dalam Upaya Pengembangan Desa Wisata Sombu Wakatobi Nurhadi, Nurhadi; Tazaka, Muhammad Agisni Khoiruman; Wahyuningsih, Mita; Wibowo, Pandu Ilmani Satria; Imbenai, Gibson Samuel; Risan, Alfanora Naufal Khairi; Maharani, Sesanti; Ghossani, Irsalina Qurrota; Sujono, Husna Warsila; Wisnu, Wisnu; Rizal, Andi Muhammad Ahsan; Jesus, Isac da Costa de
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 2 (2024): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i2.826

Abstract

Penggunaan media sosial telah menjadi landasan utama dalam strategi pemasaran digital yang efektif, terutama dalam konteks pengembangan desa wisata. Desa Wisata Sombu, Wakatobi, merupakan contoh nyata bagaimana pengelolaan media sosial dapat menjadi kunci dalam mempromosikan destinasi pariwisata lokal. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam pengembangan Desa Wisata Sombu sebagai destinasi wisata yang menarik. Metode penelitian yang digunakan adalah wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa pengelolaan media sosial secara efektif telah meningkatkan visibilitas Desa Wisata Sombu secara signifikan. Melalui platform Instagram informasi tentang potensi wisata, kegiatan komunitas, dan produk lokal dapat diakses secara luas oleh masyarakat lokal maupun wisatawan potensial. Dengan memanfaatkan fitur-fitur seperti video, gambar, dan cerita, pengelola media sosial dapat menciptakan narasi yang menarik dan mengundang minat pengguna untuk mengunjungi Desa Wisata Sombu. Kesimpulannya, pengelolaan media sosial merupakan strategi pemasaran digital yang efektif dalam mempromosikan destinasi pariwisata lokal seperti Desa Wisata Sombu, Wakatobi, yang berpotensi memicu pertumbuhan ekonomi dan pengembangan masyarakat setempat.
Pengaruh Iklim Organisasi, Beban Kerja, Dan Pengembangan Diri Terhadap Demotivasi Anggota (Dalam Melanjutkan Organisasi Tingkat Kampus Di Lembaga Pers Mahasiswa Kentingan UNS) Rizal, Andi Muhammad Ahsan; Ayu, Aulia Suminar
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95618

Abstract

Demotivation is often based on a number of factors which result in disappointment and anxiety at work. This can lead to members becoming less enthusiastic or even unmotivated in any way. This of course really threatens the sustainability of student organizations, especially as there are more and more additional activity options for students besides campus organizations. This is also the phenomenon experienced by LPM Kentingan UNS, one of the organizations that offers a lot of skill development, and also the LPM organization with the most members in UNS. The aim of this research is to determine whether there is an influence between organizational climate variables, workload and self-development on the demotivation of members at LPM Kentingan UNS. It is hoped that this research will be capable. This research uses Thibaut and Kelly's social exchange theory as an approach to analyzing phenomena. The research method that will be carried out in this research is multiple linear regression analysis. The results of the research show that there is a significant influence between organizational climate, workload and self-development on demotivation among LPM Kentingan UNS members.
Co-Authors Ayu, Aulia Suminar Ghossani, Irsalina Qurrota Imbenai, Gibson Samuel Jesus, Isac da Costa de Maharani, Sesanti Nurhadi Risan, Alfanora Naufal Khairi Sujono, Husna Warsila Tazaka, Muhammad Agisni Khoiruman Wahyuningsih, Mita Wibowo, Pandu Ilmani Satria wisnu wisnu, wisnu