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All Journal Jurnal Akuntansi dan Keuangan Jurnal Pengabdian Masyarakat Bangsa
Aulia, Meisa Faiza
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Penerapan Digital Marketing Untuk Optimalisasi Sistem Informasi Manajemen Pada Umkm Mebel Aneka Jaya Kota Malang Aulia, Meisa Faiza; Mangole, Robet; Sofian, Abu; Setiyowati, Supami Wahyu; Asna, Asna; Fauzan, Fauzan
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 7 (2024): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i7.1085

Abstract

Pengabdian ini bertujuan untuk membantu mitra UMKM Mebel Aneka Jaya dalam menyelesaikan permasalahan lemahnya pemasaran dan integritas informasi. Solusi yang ditawarkan adalah dengan memberikan workshop, pelatihan, dan pendampingan untuk mengoptimalkan sistem informasi manajemen (SIM) dan menerapkan digital marketing. Pengabdian ini menggunakan metode survei dan wawancara langsung dengan mitra UMKM Mebel Aneka Jaya. Workshop dan pelatihan digital marketing juga dilakukan untuk meningkatkan wawasan dan pemahaman pemilik maupun karyawan Mebel Aneka Jaya. Pengabdian ini menunjukkan bahwa penerapan SIM dan digital marketing yang optimal dapat membantu meningkatkan omzet penjualan UMKM. Mebel Aneka Jaya berhasil memperoleh peningkatan omzet sebanyak 50% setelah mengikuti pelatihan dan workshop.
Profitability Moderates the Effect of Leverage, Liquidity, Activity, Operating Cash Flow, and Sales Growth on Financial Distress Indiraswari, Susmita Dian; Aulia, Meisa Faiza; Sari, Ati Retna
Jurnal Akuntansi dan Keuangan Vol. 13 No. 2 (2025): Jurnal Akuntansi dan Keuangan: September 2025
Publisher : Department of Accounting, Faculty of Economics & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jak.v13i2.22872

Abstract

This study aims to investigate the impact of leverage, liquidity, activity, operating cash flow, and sales growth on financial distress, as well as to examine whether profitability as a moderating variable can weaken or strengthen these effects. This quantitative study utilizes secondary data from 11 companies in the infrastructure, transportation, and logistics sectors that are listed on the Indonesia Stock Exchange from 2021 to 2023. This study uses Moderated Regression Analysis (MRA) with IBM SPSS Statistics version 25. The results indicate that leverage has a negative influence on financial distress, while liquidity has a positive impact. Additionally, activity has no significant effect, and operating cash flow and sales growth both have a negative impact on financial distress. Profitability is not effective in moderating the relationship between leverage, liquidity, and activity in terms of financial distress. Still, it can strengthen the negative effect of operating cash flow and sales growth on financial distress. This study implies that signaling theory is reinforced by the presence of high operating cash flows and consistent sales growth, which can signal a firm's ability to overcome financial distress. Building on this insight, this research aims to provide stakeholders with a foundation for informed decision-making and proactive corrective actions.
Co-Authors Asna Asna Ati Retna Sari Fauzan . Indiraswari, Susmita Dian Mangole, Robet Setiyowati, Supami Wahyu Sofian, Abu