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All Journal JURNAL MUTIARA MANAJEMEN Jurnal Pengabdian Masyarakat Bangsa
Sofian, Abu
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Penerapan Digital Marketing Untuk Optimalisasi Sistem Informasi Manajemen Pada Umkm Mebel Aneka Jaya Kota Malang Aulia, Meisa Faiza; Mangole, Robet; Sofian, Abu; Setiyowati, Supami Wahyu; Asna, Asna; Fauzan, Fauzan
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 7 (2024): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i7.1085

Abstract

Pengabdian ini bertujuan untuk membantu mitra UMKM Mebel Aneka Jaya dalam menyelesaikan permasalahan lemahnya pemasaran dan integritas informasi. Solusi yang ditawarkan adalah dengan memberikan workshop, pelatihan, dan pendampingan untuk mengoptimalkan sistem informasi manajemen (SIM) dan menerapkan digital marketing. Pengabdian ini menggunakan metode survei dan wawancara langsung dengan mitra UMKM Mebel Aneka Jaya. Workshop dan pelatihan digital marketing juga dilakukan untuk meningkatkan wawasan dan pemahaman pemilik maupun karyawan Mebel Aneka Jaya. Pengabdian ini menunjukkan bahwa penerapan SIM dan digital marketing yang optimal dapat membantu meningkatkan omzet penjualan UMKM. Mebel Aneka Jaya berhasil memperoleh peningkatan omzet sebanyak 50% setelah mengikuti pelatihan dan workshop.
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI RESTORAN HAKATA IKKOUSHA MEDAN Sofian, Abu; Sarumaha, Imelda Santi; Purba, Kuras
JURNAL MUTIARA MANAJEMEN Vol 8 No 2 (2023): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v8i2.6295

Abstract

The purpose of this study is to ascertain how the perception of price and service quality affects patrons' desire to repurchase from Hakata Ikkousha Medan. Partially and concurrently, the impact of pricing perception and service quality on repurchase interest will be examined. This study used a quantitative method and was a survey. The patrons of the restaurant Hakata Ikkousha Medan made up the research population. The incidental sampling technique was used to choose the sample, which included 94 customers. The study's findings show that the repurchase interest variable (Y) is significantly positively impacted by the service quality variable (X1) and the price perception variable (X2) is considerably positively impacted by the repurchase interest variable.
Co-Authors Asna Asna Aulia, Meisa Faiza Fauzan . Mangole, Robet Purba, Kuras Sarumaha, Imelda Santi Setiyowati, Supami Wahyu