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All Journal International Journal of Application on Economics and Business
SARI, PUTU RATNA KOMALA
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE IMPLEMENTATION OF WOMENPRENEUR MINDSET AND PROACTIVE PERSONALITY IN THE EFFORTS TO IMPROVE MSME PERFORMANCE Prastiwi, Ni Luh Putu Eka Yudi; Hartawan, I Gusti Made Dharma; Kasih, Ni Luh Sri; Agustin, A. A. Ayu Mas Tanti; Sari, Putu Ratna Komala
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2416-2427

Abstract

This research seeks to examine the impact of the womenpreneur mindset and proactive personality on the performance of MSMEs. The study employed a quantitative approach through the administration of questionnaires to 50 women involved in MSMEs. Data analysis was carried out using SPSS 25.0. The findings of this research contribute to enhancing understanding in the realms of human resource management and entrepreneurship, particularly in relation to factors influencing MSME performance. According to the study, the womenpreneur mindset and proactive personality make significant contributions to enhancing the performance of MSMEs.
Co-Authors Agustin, A. A. Ayu Mas Tanti I Gusti Made Dharma Hartawan Kasih, Ni Luh Sri Ni Luh Putu Eka Yudi Prastiwi