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All Journal Nusantara Hasana Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI
I Wayan Muliana
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing Social Sciences

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PENGARUH KAMPANYE DIGITAL “EXPLORE BALI” TERHADAP PENINGKATAN KUNJUNGAN WISATAWAN DOMESTIK KE DENPASAR I Wayan Muliana
Nusantara Hasana Journal Vol. 4 No. 4 (2024): Nusantara Hasana Journal, September 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i4.1242

Abstract

This study aims to analyze the impact of the "Explore Bali" digital campaign on the increase in domestic tourist visits to Denpasar. By adopting a quantitative approach and an explanatory design, the research involves 384 respondents, who are domestic tourists visiting Denpasar and exposed to the digital campaign. Data collection was conducted through online surveys, secondary data analysis, and web analytics. The results of the simple linear regression analysis show that the "Explore Bali" digital campaign has a positive and significant effect on the increase in domestic tourist visits, with a coefficient of determination (R²) of 0.462. Descriptive analysis reveals that respondents have a very positive perception of the digital campaign, with content appeal being the highest indicator. Intention to revisit becomes the highest indicator in the variable of increasing tourist visits. These findings support the Diffusion of Innovations theory and the AIDA Model in the context of digital tourism marketing.
PELATIHAN PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI PELAYANAN PRIMA DAN PENYAJIAN MINUMAN BAGI MASYARAKAT SADAR WISATA DI DESA BATUAN, KABUPATEN GIANYAR Sudiparwati, Putu Ayu; I Gusti Agung Febrianto; I Ketut Rusdianata; Setyowati Widuri; Ni Luh Suastuti; I Wayan Muliana; Ni Kadek Eni Juniari; Ni Putu Ariesta Budani; Putu Mira Astuti Pranadewi9; I Nyoman Gede Agus Jaya Saputra; Arcana, I Nyoman; I Nyoman Rinala; Lidjah Magdalena Massenga; I Wayan Pastini
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1856

Abstract

Batuan Tourism Village is one of the oldest villages in Bali and is renowned for the breadth of its traditional arts. Classified as a pioneer tourism village, Batuan possesses diverse tourism resources, including adequate road access, centers of mask, keris, and statue craftsmanship, historical temples, arts and cultural performances, nature-based attractions, ancient Balinese houses, agrotourism, restaurants, accommodation, souvenir kiosks, and institutional support in the form of a tourism awareness group (Pokdarwis) and a formal village tourism management body. As a pioneering tourism village, Batuan requires harmonized tourism development that not only expands physical infrastructure but also strengthens human resource capacity so that the community is prepared to respond to tourism growth. This community service program, implemented by the Food and Beverage Service Study Program of Bali Tourism Polytechnic, aimed to enhance the hospitality competencies of local residents, particularly in relation to excellent service. The intervention took the form of a two-day training program combining theoretical sessions and practical exercises on banquet service and beverage service, delivered by lecturers and supported by students. The activity is expected to generate benefits for the tourism-aware community in Batuan Village in the form of improved understanding of excellent service, increased awareness of the importance of hygiene and sanitation in service delivery, and strengthened practical skills in serving beverages.  
Co-Authors Eni Juniari, Ni Kadek Febrianto, I Gusti Agung I Ketut Rusdianata I Nyoman Arcana I Nyoman Gede Agus Jaya Saputra I Nyoman Rinala I Wayan Pastini Lidjah Magdalena Massenga Ni Luh Suastuti Ni Putu Ariesta Budani Putu Mira Astuti Pranadewi9 Setyowati Widuri Sudiparwati, Putu Ayu