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All Journal Journal of Integrated Agribusiness Madani: Multidisciplinary Scientific Journal JURNAL SOSIAL TERAPAN (JSTR)
Herlinawati, Agtris
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Evaluasi Tata Letak Fasilitas Kandang Pada Barokah Farm Dengan Pendekatan Activity Relationship Chart (ARC) dan Total Closeness Rating (TCR) Rahman, Reindra; Herlinawati, Agtris; Ivana, Angela; Ramdhaniyah, Nadya; Prameswara, Dhita Icha; Hidayat, Agung Prayudha; Safitri, Astiani
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 5 (2024): Madani, Vol. 2, No. 5 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11319805

Abstract

Barokah Farm is a farm that focuses on fattening cattle but also raising dairy cattle. An important part of retail operations is the layout of the required areas separately such as sheds, wet food areas, dry food areas, milk packaging areas, equipment storage areas, offices, parking lots, etc. We chose Barokah Farm as a research subject to study and evaluate whether the flow of activities between facilities is effective. The aim of this research is to test and validate the layout of Barokah Farm using the Activity Relationship Diagram (ARC) and Total Closeness Rating (TCR) techniques. Based on the results of the Activity Relationship Chart (ARC) calculation at Baroka Farm, the feeding area has the highest Total Closeness Rating (TCR) value, namely 194, so it is prioritized as the most important facility to be built. Therefore, it is important to position other areas that have a high A value towards the feeding area so that they are close together and easier to work with. Strategic layout increases the efficient use of office space, employees and other facilities. Implementing the right layout will help operations run more smoothly and serve consumers.
Strategi Pengembangan Eduwisata Aloeland di PT Mount Vera Sejati Kabupaten Gunung Kidul Nurindra, Asrisah; Herlinawati, Agtris; Firmansyah Hs Chandra Praja, Muhammad Rizky; Husyairi, khoirul Aziz
Jurnal Sosial Terapan Vol 3 No 1 (2025): Jurnal Sosial Terapan, Volume 3 No.1 April 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.3.1.9-20

Abstract

AloeLand is an agribusiness-based educational tourism initiative developed by PT Mount Vera Sejati, integrating aloe vera cultivation with educational tourism activities. This study aims to analyze the existing business model, examine internal and external factors influencing its development, and formulate appropriate strategic recommendations. The findings indicate that AloeLand possesses strengths in diverse customer segments and multiple revenue streams, yet faces challenges related to market segmentation, human resource management, and the lack of standardized operational procedures. Opportunities are identified in the rising interest in educational tourism and potential collaborations with academic institutions, while threats include increasing competition from similar destinations. Strategic recommendations include enhancing aloe vera–centered educational content, strengthening digital engagement, diversifying tourism programs, and improving internal governance. These strategies are expected to improve AloeLand’s competitiveness and ensure its long-term sustainability.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan PT Poci Kreasi Mandiri di Kota Bogor: Analysis of Marketing Strategies to Increase Sales at PT Poci Kreasi Mandiri in Bogor City Sebayang, Veralianta Br; Angelita, Tasya; Herlinawati, Agtris; Khairat, Fastabiqul; Napitupulu, Glori S; Audina, Rachel Sofia; Utami, Rachmawati Rezeki; Rahman, Reindra
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5259

Abstract

Marketing meets consumer needs and desires by involving social processes that include the creation and exchange of products and values. This research examines the marketing strategy for Teh Poci products managed by PT Poci Kreasi Mandiri, aiming to identify, evaluate, and formulate priorities for an appropriate marketing mix strategy. This study applies the Analytic Hierarchy Process (AHP) method to determine a priority from various options, focusing on identifying the marketing mix strategy (4P) already implemented by PT Poci Kreasi Mandiri, evaluating consumer perceptions of these strategies, and formulating suitable priorities for future marketing mix strategies. The analysis reveals that promotion is the primary aspect needing improvement, particularly through collaborations with relevant parties. Direct distribution is also identified as a critical second priority to expand market reach. Product variety should receive further attention to enhance consumer appeal, and the pricing aspect, especially regarding cup sizes, should be adjusted for optimal profit. The findings provide insights into marketing strategies that can support PT Poci Kreasi Mandiri in Bogor City in increasing sales of Teh Poci products.
Co-Authors Agung Prayudha Hidayat Angelita, Tasya Audina, Rachel Sofia Firmansyah Hs Chandra Praja, Muhammad Rizky Husyairi, Khoirul Aziz Ivana, Angela Khairat, Fastabiqul Napitupulu, Glori S Nurindra, Asrisah Prameswara, Dhita Icha Rahman, Reindra Ramdhaniyah, Nadya Safitri, Astiani Sebayang, Veralianta Br Utami, Rachmawati Rezeki