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All Journal Madani: Multidisciplinary Scientific Journal Eksponensial
M, Mutiara
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Analisis Implementasi Strategi Promosi Produk Pada PT. Indomarco Prismatama Indonesia (Toko Indomaret Telukjambe 58) M, Mutiara; Mulyadi, Dedi; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12688267

Abstract

The Indomaret shop Telukjambe 58 experienced a decline in sales of promotion-focused products, causing daily sales to fall. The researcher was tasked with helping the company analyze the strategies that must be implemented to increase sales of promotion-focused products so that later daily sales would increase. With this research, it is certain that researchers can help companies implement strategies that must be carried out in order to increase sales of promotion-focused products. The basic solution that must be implemented at the Indomaret Telukjambe 58 Store in order to increase sales of promotion-focused products and increase the store's daily sales is the participation of all levels of employees concerned in the store in the consistent offering of promotional-focused products to consumers who shop, and the availability of good infrastructure. supports the implementation of ongoing promotional strategies to make it easier for consumers to see what products are currently the focus of promotional products.
Model Regresi Spasial pada Proporsi Tenaga Kerja Perempuan di Provinsi Sulawesi Selatan Mar'ah, Zakiyah; M, Mutiara; Pratiwi, Andi Citra
EKSPONENSIAL Vol 16 No 1 (2025): Jurnal Eksponensial
Publisher : Program Studi Statistika FMIPA Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/eksponensial.v16i1.1466

Abstract

Female labor force participation in South Sulawesi, Indonesia, is an urgent issue in the context of economic development and gender equality. For this issue, spatial regression is performed to build the relationship between variables that influence female labor force participation in the region. This study performed the Spatial Autoregressive (SAR) model, which is a regression model where the response variable has spatial correlation. The value of Moran's I for the proportion of female labor force in South Sulawesi is 0.05125, meaning there is a positive spatial autocorrelation. The results obtained showed that the expected length of schooling and adjusted per capita expenditure have a positive effect and the average length of schooling has a negative effect on the proportion of female labor force in South Sulawesi.
Co-Authors Daniel Happy Putra Pratiwi, Andi Citra S, Sungkono Zakiyah Mar'ah