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All Journal Journal of Trends Economics and Accounting Research Journal of Artificial Intelligence and Digital Business
Nugroho, Poso
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Emina Kosmetik Nugroho, Poso; Christina Dewi Wulandari; Tri Damayanti; Sahdina Nadila
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1308

Abstract

This study aims to analyze the influence of product quality and price on the purchase decision of Emina Cosmetic products, both partially and simultaneously. The research method used is quantitative. The population in this study consists of consumers who have purchased Emina Cosmetic products at least once and are female. The sample size is set at 100 respondents. The analysis method in this study uses primary quantitative data, with the following testing stages: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T-test, F-test, and coefficient of determination using SPSS 27 statistical software. The sampling method used in this study is non-probability sampling with a purposive sampling technique. The results of the study show that, partially, the Product Quality variable influences the Purchase Decision with a significance value of 0.001 < 0.05 or a t-value of 3.430 > t-table of 1.984. Price partially influences the Purchase Decision with a significance value of 0.001 < 0.05 or a t-value of 3.421 > t-table of 1.984. Simultaneously, Product Quality and Price influence the Purchase Decision with a significant value of 0.000 < 0.05.
Pengaruh Media Sosial dan E-Commerce Terhadap Keputusan Pembelian Produk Pakaian Hammer di Jakarta Nugroho, Poso; Wulandari, Christina Dewi; Maharani, Dania
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1508

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial dan e-commerce terhadap keputusan pembelian produk pakaian hammer pada konsumen yang tinggal dijakarta. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang digunakan adalah uji validitas, uji realibilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linier berganda, uji T, uji F, dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik purposive sampling. Alat bantu pengujian yang digunakan adalah IBM SPSS statistic 21. Hasil penelitian menunjukkan bahwa secara parsial kualitas mmedia sosial berpengaruh signifikan terhadap keputusan pembelian produk pakaian Hammer di Jakarta Timur. Sedangkan secara parsial e-commerce tidak berpengaruh signifikan terhadap keputusan pembelian produk pakaian Hammer di Jakarta Timur. Secara simultan media sosial, dan e-commerce berpengaruh signifikan terhadap keputusan pembelian produk pakaian Hamer di Jakarta.
Co-Authors Christina Dewi Wulandari Christina Dewi Wulandari Dania Maharani, Dania Sahdina Nadila Tri Damayanti