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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Emina Kosmetik Nugroho, Poso; Christina Dewi Wulandari; Tri Damayanti; Sahdina Nadila
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1308

Abstract

This study aims to analyze the influence of product quality and price on the purchase decision of Emina Cosmetic products, both partially and simultaneously. The research method used is quantitative. The population in this study consists of consumers who have purchased Emina Cosmetic products at least once and are female. The sample size is set at 100 respondents. The analysis method in this study uses primary quantitative data, with the following testing stages: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T-test, F-test, and coefficient of determination using SPSS 27 statistical software. The sampling method used in this study is non-probability sampling with a purposive sampling technique. The results of the study show that, partially, the Product Quality variable influences the Purchase Decision with a significance value of 0.001 < 0.05 or a t-value of 3.430 > t-table of 1.984. Price partially influences the Purchase Decision with a significance value of 0.001 < 0.05 or a t-value of 3.421 > t-table of 1.984. Simultaneously, Product Quality and Price influence the Purchase Decision with a significant value of 0.000 < 0.05.
Pengaruh Media Sosial dan E-Commerce Terhadap Keputusan Pembelian Produk Pakaian Hammer di Jakarta Nugroho, Poso; Wulandari, Christina Dewi; Maharani, Dania
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1508

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial dan e-commerce terhadap keputusan pembelian produk pakaian hammer pada konsumen yang tinggal dijakarta. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang digunakan adalah uji validitas, uji realibilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linier berganda, uji T, uji F, dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik purposive sampling. Alat bantu pengujian yang digunakan adalah IBM SPSS statistic 21. Hasil penelitian menunjukkan bahwa secara parsial kualitas mmedia sosial berpengaruh signifikan terhadap keputusan pembelian produk pakaian Hammer di Jakarta Timur. Sedangkan secara parsial e-commerce tidak berpengaruh signifikan terhadap keputusan pembelian produk pakaian Hammer di Jakarta Timur. Secara simultan media sosial, dan e-commerce berpengaruh signifikan terhadap keputusan pembelian produk pakaian Hamer di Jakarta.
ANALYSIS OF WEST JAVA PROVINCE GOVERNMENT REGIONAL REVENUE BUDGET REALIZATION DURING THE PANDEMIC AND AFTER THE PANDEMIC 2020-2023 Tommy Kuncara; Rini Dwiastutiningsih; Poso Nugroho; Bayu Nurdiansyah
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1892

Abstract

The aim of this research is to analyze the Regional Revenue and Expenditure Budget (APBD) of the West Java Provincial Government during the COVID-19 pandemic period and after the pandemic, namely 2020, 2021, 2022 and 2023. This analysis is to understand how the pandemic affects regional financial management and strategies -the strategy implemented by the West Java Provincial Government in facing global economic challenges. This study uses descriptive quantitative methods with secondary data analysis obtained from the financial reports of the West Java Provincial Government. The data analyzed includes the ratio of independence, effectiveness and efficiency. This research also involves comparing financial ratios from year to year to identify patterns of change and the factors that influence them. This research aims to understand how the pandemic has an impact on income, budget expenditure and the deficit of West Java Province in the 2020-2023 period. It is hoped that the results of this research can be a reference for local governments in adopting effective policies to maintain financial stability and support sustainable economic recovery.
The Socioeconomic Impact of Online Gambling on Economic Stability in Indonesia: A Policy-Oriented Analysis Sudaryono, Sudaryono; Poso Nugroho; Tommy Kuncara
International Journal Multidisciplinary Science Vol. 4 No. 2 (2025): June: International Journal Multidiciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v4i2.2152

Abstract

The rapid rise of online gambling in Indonesia has created widespread concern due to its significant economic and social consequences. Despite being illegal, the accessibility and growth of digital platforms have made online gambling increasingly prevalent, with transaction values estimated to have reached IDR 327 trillion by 2023. This study aims to examine the socioeconomic impact of online gambling on household financial stability, labor productivity, and consumption behavior, as well as to assess the effectiveness of current regulatory responses. Using a qualitative descriptive approach, this research analyzes secondary data from official reports, media sources, and peer-reviewed literature. Thematic content analysis reveals five critical dimensions of impact: financial instability, rising household debt, reduced work productivity, diversion of household expenditure, and weak policy enforcement. The study also illustrates a sharp increase in online gambling activities over the past five years, indicating a growing threat to national economic resilience. This research contributes theoretically to the discourse on informal digital economies and behavior-driven financial risk. Practically, it calls for integrated policy responses involving financial literacy, regulatory reform, digital surveillance, and social protection mechanisms. A holistic, multi-sectoral approach is necessary to mitigate the economic harm caused by online gambling and safeguard vulnerable communities.