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Analysis of the Influence of Social Media Marketing and Price Discounts on Online Purchase Decisions with Brand Trust as an Intervening Variable in the Tik-Tokshop Application in Soloraya Rachmat Ramadhan; Moechammad Nasir
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.321

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Understanding Brand Loyalty: The Impact of Brand Reputation, Corporate Reputation, and Brand Experience with Mediating Satisfaction on Skincare Facetology Dilla Nur Rahma; Moechammad Nasir
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 2 (2024): DESEMBER 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i2.4855

The purpose of this study is to examine how Facetology Skincare's brand satisfaction mediate the relationship between brand loyalty and company reputation, brand experience, and brand reputation. This study's methodology is quantitative in nature. The participant in this research were students of Muhammadiyah University of Surakarta who use Facetology skincare products. The sampling method employed in this research was non-probability, utilizing a purposive sampling technique. This study compiled its data by utilizing primary data. There were two hundred respondents in this survey. The Likert scale format was employed in the questionnaire's design, and the interval scale is frequently used while creating questions. With the aid of SMARTPLS 3.0 software, PLS (Partial Least Square) was the data analysis method employed in this investigation. The Inner model and the Outer model are the two components of PLS-SEM analysis. The study's findings demonstrated that, for Facetology Skincare, brand satisfaction mediate the relationship between brand loyalty and company reputation, brand reputation, and brand experience. The study's managerial implications offer Facetology strategic direction for boosting brand loyalty through brand and corporate reputation management and consumer experience.

Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty Pada Konsumen Restoran Berlabel Halal di Solo Raya Delfiya Anggraini; Moechammad Nasir
Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Vol. 8 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/alurban_vol8.i2/18037

This study aims to examine (1) the effect of brand credibility, (2) the effect of service quality, (3) the effect of customer satisfaction, and (4) the effect of brand association on brand loyalty among users of halal-certified restaurants in Solo Raya. This research employs a quantitative approach. The population of this study includes individuals who visit halal-certified restaurants in the Solo Raya area. Sampling was conducted using a non-probability sampling method, with a total sample size of 200 respondents. The study uses primary data collected through the distribution of questionnaires. The data analysis methods employed in this research include validity tests, reliability tests, multiple linear regression analysis, F-tests, t-tests, and the coefficient of determination (R²). The results of the study indicate that the variables brand credibility, service quality, customer satisfaction, and brand association collectively explain brand loyalty by 21.6%, while the remaining 78.4% is explained by other variables not examined in this study. Based on the findings, it was concluded that (1) brand credibility has a positive and significant influence on brand loyalty, (2) service quality has a positive and significant influence on brand loyalty, (3) customer satisfaction has a positive and significant influence on brand loyalty, and (4) brand association has a positive and significant influence on brand loyalty.

Analysis of the influence of brand performance, perceived quality, and brand experience on brand loyalty with brand satisfaction as an intervening variable at Fore Coffee in Solo Raya Aprilia, Natasya Eka; Moechammad Nasir
Jurnal Mantik Vol. 8 No. 4 (2025): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i4.6085

This study examines the influence of Brand Performance, Perceived Quality, and Brand Experience on Brand Loyalty, with Brand Satisfaction acting as an intervening variable at Fore Coffee in the Solo Raya region. A quantitative approach was used, collecting primary data from 200 respondents via purposive sampling, focusing on customers from Klaten, Sukoharjo, and Surakarta. Data was collected using Likert-scale questionnaires, addressing variables such as brand performance, perceived quality, and customer experiences. Partial Least Square (PLS) analysis via SmartPLS v4.0 was conducted to assess the relationships between the variables. The results indicate that Brand Performance, Perceived Quality, and Brand Experience positively affect Brand Satisfaction, while Brand Satisfaction influences Brand Loyalty. However, Brand Performance and Perceived Quality do not directly influence Brand Loyalty. Brand Satisfaction mediates the relationship between these factors and Brand Loyalty. The study's limitations include a small sample size and time constraints, and future research should expand the sample size. Recommendations for Fore Coffee include focusing on enhancing product quality, customer service, and creating positive experiences to strengthen customer loyalty

Analysis of the Effect of Brand Equity Elements on Brand Loyalty through Brand Trust on Instant Noodle Products of Local and International Brand on Generation Z in Solo Raya Windi Nur Azizah; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study primarily aims to examine the impact of brand equity components on brand loyalty, with brand trust functioning as a mediating variable, within the context of local and international instant noodle brands consumed by Generation Z in the Solo Raya region. A total of 250 respondents were purposively selected based on predetermined criteria, particularly those who regularly purchase or consume both local (Indomie) and international (Samyang) instant noodle brands. Data were collected using a structured questionnaire based on a Likert scale, and analyzed through Partial Least Squares (PLS) modeling utilizing SMARTPLS software version 3.2.9. The analysis included both measurement and structural model evaluations. The results revealed that Brand Association, Brand Awareness, and Perceived Quality all have a positive and statistically significant influence on Brand Trust for both brands. Moreover, among all variables, Perceived Quality was the only factor consistently demonstrating a significant effect on Brand Loyalty. In contrast, the direct impact of Brand Trust on Brand Loyalty was found to be statistically insignificant. Nevertheless, Brand Trust was identified as an essential mediating construct in fostering Brand Loyalty, although its direct effect may not always be substantial.

Analysis of the Effect of Brand Equity Elements on Brand Loyalty through Brand Trust on Instant Noodle Products of Local and International Brand on Generation Z in Solo Raya Windi Nur Azizah; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study primarily aims to examine the impact of brand equity components on brand loyalty, with brand trust functioning as a mediating variable, within the context of local and international instant noodle brands consumed by Generation Z in the Solo Raya region. A total of 250 respondents were purposively selected based on predetermined criteria, particularly those who regularly purchase or consume both local (Indomie) and international (Samyang) instant noodle brands. Data were collected using a structured questionnaire based on a Likert scale, and analyzed through Partial Least Squares (PLS) modeling utilizing SMARTPLS software version 3.2.9. The analysis included both measurement and structural model evaluations. The results revealed that Brand Association, Brand Awareness, and Perceived Quality all have a positive and statistically significant influence on Brand Trust for both brands. Moreover, among all variables, Perceived Quality was the only factor consistently demonstrating a significant effect on Brand Loyalty. In contrast, the direct impact of Brand Trust on Brand Loyalty was found to be statistically insignificant. Nevertheless, Brand Trust was identified as an essential mediating construct in fostering Brand Loyalty, although its direct effect may not always be substantial.

The Influence of Ewom on Mindful Consumption Behavior Mediated by Attitude, Religiosity, and Mindfulness Bunga Agustina Perdani; Rini Kuswati; Moechammad Nasir
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2799

The purpose of this study is to analyze the influence of Ewom on mindful consumption behavior mediated by Attitude, Religiosity, and Mindfulness. This research employs an explanatory quantitative approach. The population in this study consists of consumers who actively use digital media to search for information about products and receive information from electronic word of mouth (eWOM), particularly those with experience purchasing thrift products. The data in this study are primary. The sampling technique employed in this study is a non-probability sampling approach based on purposive sampling. Data analysis techniques utilize PLS-SEM Software, specifically SMARTPLS. PLS-SEM analysis consists of two parts: the outer model and the inner model. The outer model analysis includes validity testing, reliability testing, and multicollinearity testing. The inner model analysis includes model Goodness testing and hypothesis testing. The results of this study indicate that EWOM has a positive and significant influence on Mindful Consumption Behavior. EWOM has a positive and considerable impact on Attitude. EWOM has a positive and significant effect on Religiosity. EWOM has a positive and substantial influence on Mindfulness. Attitude has no considerable effect on Mindful Consumption Behavior. Religiosity has a positive and significant impact on Mindful Consumption Behavior. Mindfulness has a positive and significant effect on Mindful Consumption Behavior. Attitude does not mediate the relationship between EWOM and Mindful Consumption Behavior. Religiosity mediates the impact of EWOM on Mindful Consumption Behavior. Mindfulness mediates the relationship between EWOM and Mindful Consumption Behavior.

Analysis of the Influence of Product Attributes and Beliefs on Stock Market Product Purchase Decisions with Attitude as a Mediating Variable Ikka Wijayanti; Moechammad Nasir; Muzakar Isa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8056

This study aims to analyze the influence of product attributes and beliefs on purchasing decisions for stock market products, with Attitude as a mediating variable. This is explanatory research using a quantitative approach. The population comprised all individuals/students who have made purchasing decisions, experience, or interest in investing in stocks in the Indonesian capital market, both those who have made stock investment transactions and those who have recently purchased shares. The sampling technique used was non-probability sampling with a purposive sampling approach. The sample size was 275 respondents. The data used was primary. This study employed a quantitative data analysis method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The results indicate that product attributes and beliefs positively and significantly influence consumer attitudes. Consumer attitudes and product attributes positively and significantly influence purchasing decisions. Beliefs have a positive but insignificant influence on buying decisions. Consumer attitudes can mediate the relationship between product attributes and beliefs on buying decisions.

The Influence of Information Quality and Website Quality on Repurchase Intention with Website-Based Customer Satisfaction as a Mediating Variable in Shopee and Tokopedia Applications Nanda Meisya Putri; Moechammad Nasir; Rini Kuswati
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8208

The purpose of this study is to analyze the effect of Information Quality and Website Quality on Repurchase Intention with Customer Satisfaction as a mediating variable on the Shopee and Tokopedia applications. This research is an explanatory study with a quantitative approach. The population of this study is the community in the Madiun region (Madiun, Magetan, and Ponorogo regencies) who use the Shopee and Tokopedia applications. The sampling technique in this study uses a non-probability sampling method based on a purposive sampling approach. The number of samples used in this study was 300 respondents. The data used in this study was primary data. The data analysis technique in this study used Partial Least Square (PLS) with the help of SMARTPLS software. The results showed that customer satisfaction had a positive and significant effect on repurchase intention among Shopee and Tokopedia users. Information Quality and Website Quality also have a positive and significant effect on Customer Satisfaction on both platforms. In addition, Information Quality has a positive and significant effect on Repurchase Intention, while Website Quality is only significant on Tokopedia and not significant on Shopee. Customer Satisfaction is proven to mediate the effect of Information Quality and Website Quality on Repurchase Intention on both platforms.

Analisis Pengaruh Brand Characteristics, Brand Image, Member Card, Terhadap Brand Loyality Dengan Brand Experience Sebagai Variabel Intervening Pada Swalayan Luwes Di Solo Raya Abdillah, Muhammad Dzaki; Moechammad Nasir
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2196

Penelitian ini bertujuan menganalisis pengaruh brand characteristics, brand image, dan member card terhadap brand loyalty dengan brand experience sebagai variabel intervening pada Swalayan Luwes di Solo Raya. Penelitian ini menggunakan pendekatan kuantitatif explanatory dengan populasi seluruh konsumen Luwes Swalayan wilayah Solo Raya dan sampel 220 responden yang dipilih secara purposive sampling berdasarkan pengalaman berbelanja, domisili, dan usia ≥17 tahun. Data dikumpulkan melalui kuesioner daring skala Likert 1–5. Variabel dependen Brand Loyalty diukur melalui afektif, kognitif, dan normative loyalty; variabel independen meliputi brand characteristics (reputasi, prediktabilitas, kompetensi), brand image (citra perusahaan, produk, pemakai), dan member card (reward-based, social, customization, structural bonds); sedangkan variabel intervening Brand Experience diukur melalui sensorik, afeksi, perilaku, dan pengetahuan. Analisis data menggunakan Partial Least Square (PLS) dengan SmartPLS 4.0, mencakup pengujian outer model dan inner model, serta uji hipotesis melalui path coefficient dan specific indirect effect. Hasil penelitian menunjukkan bahwa brand characteristics, brand image, dan member card berpengaruh signifikan terhadap brand experience, yang selanjutnya memengaruhi brand loyalty dengan brand experience sebagai mediator parsial. Temuan ini memberikan implikasi teoritis dalam pengembangan model brand loyalty melalui pengalaman merek, serta implikasi praktis bagi manajemen Swalayan Luwes untuk meningkatkan loyalitas pelanggan melalui strategi penguatan karakteristik merek, citra merek, dan program member card.

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