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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Mesada: Journal of Innovative Research
Luthfia Masfa Nur
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PERAN KEBIJAKAN FISKAL DALAM MENDUKUNG STABILITAS EKONOMI MAKRO Amanda Mutiara; Imel Santika Siregar; Maysa Chairani; Luthfia Masfa Nur; Yauma Afriyanti; Tasya Nadilla
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.1868

Abstract

This research aims to fill several important research gaps in the context of fiscal policy in Indonesia. First, the research will evaluate the effectiveness of fiscal policy in supporting macroeconomic stability, which is a fundamental basis for sustainable economic growth and increasing social welfare. The research method applied in this study is a qualitative approach using the library research method. Fiscal policy in Indonesia during the 2010-2023 period has proven effective in encouraging economic growth and reducing unemployment, but it needs to be balanced with prudent policies to maintain price stability and the state budget deficit.
Marketing Digital Interaktif : Analisis Strategi Tren Konten yang Membentuk Loyalitas Konsumen Zuhrinal Nawawi; Luthfia Masfa Nur
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1528

Abstract

This study uses a qualitative method to analyze content trend strategies in interactive digital marketing that contribute to building consumer loyalty. In today’s highly competitive digital era, companies are required to create strong engagement with consumers through digital platforms such as social media, websites, and applications. Content trends like storytelling, user-generated content, live streaming, and influencer usage have proven to attract audiences and encourage ongoing interaction. This research explores how these trends are applied by various brands and how consumers respond to these approaches over the long term. The findings show that message consistency, emotional value in content, and interactivity are key factors in forming emotional bonds that impact loyalty. Furthermore, two-way engagement between consumers and brands through comments, likes, and sharing features strengthens this relationship. By understanding consumer digital preferences and behaviors, content strategies can be dynamically adapted to maintain loyalty while expanding the relevant market reach.
Peran SDM dalam Persiapan Penggunaan QRIS pada Usaha Telur Ayam di Tempuling Luthfia Masfa Nur; Niswa Auliya Lubis; Siti Nurhalimah; Tasya Nadilla; Yusliani
Mesada: Journal of Innovative Research Vol. 2 No. 1 (2025): Januari-Juni
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/ssz9x625

Abstract

Penelitian ini merupakan studi kasus pada satu usaha telur ayam di Tempuling yang belum menerapkan sistem pembayaran QRIS. Tujuan penelitian ini adalah untuk mengetahui bagaimana peran dan kesiapan SDM dalam menghadapi digitalisasi pembayaran. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara langsung dan observasi. Hasil penelitian menunjukkan bahwa SDM di usaha ini memiliki peran sentral dalam operasional, namun belum siap secara pengetahuan dan teknis untuk menerapkan QRIS. Rendahnya literasi digital dan keterbatasan fasilitas menjadi kendala utama. Diperlukan pelatihan dan dukungan teknologi untuk mendorong transformasi digital pembayaran yang efektif.
Co-Authors Amanda Mutiara Imel Santika Siregar Maysa Chairani Niswa Auliya Lubis Siti Nurhalimah Tasya Nadilla Yauma Afriyanti Yusliani Zuhrinal M. Nawawi