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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Imel Santika Siregar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PERAN KEBIJAKAN FISKAL DALAM MENDUKUNG STABILITAS EKONOMI MAKRO Amanda Mutiara; Imel Santika Siregar; Maysa Chairani; Luthfia Masfa Nur; Yauma Afriyanti; Tasya Nadilla
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.1868

Abstract

This research aims to fill several important research gaps in the context of fiscal policy in Indonesia. First, the research will evaluate the effectiveness of fiscal policy in supporting macroeconomic stability, which is a fundamental basis for sustainable economic growth and increasing social welfare. The research method applied in this study is a qualitative approach using the library research method. Fiscal policy in Indonesia during the 2010-2023 period has proven effective in encouraging economic growth and reducing unemployment, but it needs to be balanced with prudent policies to maintain price stability and the state budget deficit.
EKONOMI ISLAM DALAM KONSEP ONTOLOGI, EPISTEMOLOGI DAN AKSIOLOGI Ahmad Wahyudi Zein; Mulia Syahputri; Amanda Mutiara Hasibuan; Imel Santika Siregar
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3533

Abstract

Tugas ekonomi Islam berbeda dengan tugas ekonomi konvensional. Selain meneliti bagaimana pelaku ekonomi-rumah tangga produsen, rumah tangga konsumen, dan pemerintah-berperilaku secara aktual, tugas ilmu ini adalah mengembangkan gagasan tentang perilaku ideal yang harus diikuti oleh pelaku ekonomi sesuai dengan ajaran Islam dan mempertimbangkan dampak ekonomi yang mungkin terjadi. Secara praktis, ilmu ini bertanggung jawab untuk mengusulkan metode yang sesuai untuk memandu perilaku para pelaku ekonomi dalam rangka mewujudkan perilaku yang ideal, di samping menjelaskan elemen-elemen yang dapat menyebabkan perbedaan antara perilaku nyata dan perilaku ideal. Ontologi, atau ilmu tentang ada qua ada, meneliti karakter subjek yang diteliti. Dalam epistemologi, kami meneliti bagaimana.
STRATEGI PENGUATAN MARKETING SKILL DI ERA DIGITAL: ANALISIS KOMPETENSI DAN DAMPAKNYA TERHADAP KINERJA PENJUALAN Imel Santika Siregar; Zuhrinal M. Nawawi
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.5043

Abstract

Digital transformation has significantly reshaped the marketing landscape, requiring entrepreneurs and sales personnel to possess strong digital marketing competencies. This study aims to analyze strategies for strengthening marketing skills in the digital era and their impact on sales performance, particularly in the SME sector. The method used is a literature study with a qualitative approach, focusing on scientific articles from 2020–2024. The analysis reveals that digital marketing skills, such as social media use, SEO, and content marketing, positively influence sales target achievement. Competencies in digital data analysis, product knowledge, and creativity in marketing campaigns have been shown to improve sales effectiveness. However, several challenges remain in implementation, such as limited human resources, technological infrastructure, and cybersecurity. Therefore, strengthening marketing skills must be supported by continuous training and systemic support to optimally impact business growth.
Co-Authors Ahmad Wahyudi Zein Amanda Mutiara Amanda Mutiara Hasibuan Luthfia Masfa Nur Maysa Chairani Mulia Syahputri Tasya Nadilla Yauma Afriyanti Zuhrinal M. Nawawi