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All Journal Jurnal Sains Student Research Mesada: Journal of Innovative Research
Niswa Auliya Lubis
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PENGEMBANGAN STRATEGI DIGITAL MARKETING BERKELANJUTAN: INTEGRASI MEDIA SOSIAL DAN APLIKASI MOBILE SEBAGAI ALAT KOLABORATIF MASA KINI Niswa Auliya Lubis; Zuhrinal M. Nawawi
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4657

Abstract

This study aims to develop a sustainable digital marketing strategy through the integration of social media and mobile applications as contemporary collaborative tools for Micro, Small, and Medium Enterprises (MSMEs). Using a qualitative approach based on literature review and empirical analysis, the research reveals that the integration of these digital platforms significantly enhances engagement, loyalty, and active collaboration between companies and consumers through co-creation value. Despite substantial challenges such as limited resources, digital competencies, and technical constraints, opportunities for innovation with cutting-edge technologies like artificial intelligence and omnichannel CRM provide avenues for market expansion and digital community strengthening. Best practices including message consistency, creative content, and digital training are key to successful implementation. The long-term impact of this integration drives business growth and sustainability for MSMEs in the Society 5.0 era. This study contributes novel insights by highlighting collaborative aspects and advanced technologies in sustainable digital marketing for MSMEs, while offering strategic recommendations for enhancing digital capacity in Indonesia and other developing countries.
Peran SDM dalam Persiapan Penggunaan QRIS pada Usaha Telur Ayam di Tempuling Luthfia Masfa Nur; Niswa Auliya Lubis; Siti Nurhalimah; Tasya Nadilla; Yusliani
Mesada: Journal of Innovative Research Vol. 2 No. 1 (2025): Januari-Juni
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/ssz9x625

Abstract

Penelitian ini merupakan studi kasus pada satu usaha telur ayam di Tempuling yang belum menerapkan sistem pembayaran QRIS. Tujuan penelitian ini adalah untuk mengetahui bagaimana peran dan kesiapan SDM dalam menghadapi digitalisasi pembayaran. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara langsung dan observasi. Hasil penelitian menunjukkan bahwa SDM di usaha ini memiliki peran sentral dalam operasional, namun belum siap secara pengetahuan dan teknis untuk menerapkan QRIS. Rendahnya literasi digital dan keterbatasan fasilitas menjadi kendala utama. Diperlukan pelatihan dan dukungan teknologi untuk mendorong transformasi digital pembayaran yang efektif.
Co-Authors Luthfia Masfa Nur Siti Nurhalimah Tasya Nadilla Yusliani Zuhrinal M. Nawawi