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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Basrin Haryanto
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PENGARUH LIFESTYLE DAN WORD OF MOUTH TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN APLIKASI E- MONEY ’’DANA’’ DI KOTA BIMA Basrin Haryanto; Ismunandar Ismunandar; Ita Purnama
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2249

Abstract

This research aims to determine lifestyle and word of mouth regarding consumer decisions using the e-money application ''dana''. This research uses observational research. The research results show that lifestyle variables have a partially significant effect on consumers' decisions to use the "Dana" e-money application. The word of mouth variable has a partially significant effect on consumer decisions using the "Dana" e-Money application. Lifestyle variables and word of mouth simultaneously have a significant influence on consumers' decisions to use the "Dana" e-money application.
Co-Authors Ismunandar Ita Purnama