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All Journal Journal of Management and Social Sciences Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen
Joseph Martinio Jocrien Renwarin
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Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Analisis Kualitas Pelayanan Publik Di Kelurahan Setia Asih Kecamatan Tarumajaya Muhamad Lutfi Maulana; Djuni Thamrin; Matdio Siahaan; Joseph Martinio Jocrien Renwarin; Hadita Hadita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2299

Abstract

The aim of this research is to determine the quality of public services and the factors that influence public services in Setia Asih Village, Taruma Jaya District, Bekasi Regency. This research is qualitative descriptive research, namely research that aims to describe and describe events and phenomena that occur in the field and present data systematically, factually and accurately regarding facts or phenomena that occur in the field. Data collection techniques were carried out using observation, interviews and documentation techniques. The research informants in this study were 1 Public Service employee as a key informant, and approximately 17 community service users as supporting informants. Data analysis in this research uses three components consisting of data reduction, data presentation, and drawing conclusions.The results of the research show that the analysis of the quality of public services in Setia Asih Village, TarumaJaya District is by using 3 important aspects, namely (1) Accessibility (2) Service Quality (3) Community Satisfaction and the low quality of public services in Setia Asih Village, TarumaJaya District is caused by several existing indicators in dimensions, Reliability, and Emphaty have not been implemented in accordance with service standards. The indicators that are not yet in accordance with service standards are (1) the Reliability Dimension, namely the employee's lack of mastery in using service tools. (2) The empathy dimension, namely whether employees are less friendly in the service process or still appear indifferent.
Perubahan Strategi SDM pada PT Matahari Departemen Store Bekasi Cyber Park Shinta Nurul Ramadhanty; Djuni Thamrin; Matdio Siahaan; Joseph Martinio Jocrien Renwarin; Hadita Hadita
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1423

Abstract

The purpose of this study is to find out the change in strategy in PT Matahari Jabatan Tbk Bekasi Cyber Park.This study uses a qualitative research method with data collection techniques carried out by observation, interview and documentation techniques. Research that aims to describe and describe events and phenomena that occur in the field and present data systematically, factually and accurately about facts or phenomena that occur in the field. The research informants in this study are 1 manager, 2 supervisors, and 2 general employees as informants. So there are 5 people who are supporting informants. The results of this study show that the strategy changes. Related to HR strategies Human change is related to the roles, attitudes, perceptions and expectations of employees in the organization. Meanwhile, changes in the structure include authority, work flow, and, labor in the organization. Meanwhile, changes in the structure include authority, work flow, and, labor in the organization. Human resources greatly determine the successful process of an organization's performance. Human resource development is to make it easier to realize the company's goals, because the quality of human resources is considered capable of carrying out their duties and functions as employees in an organization.
Pengaruh Promosi Instagram dan Marketplace Shopee untuk Meningkatkan Kesadaran Merek dengan Menggunakan Sensitivitas Harga sebagai Variabel Intervening (Survei Konsumen Keramik Mulia di Toko Aneka Keramik Bekasi) Nico Christian; Joseph Martinio Jocrien Renwarin; Muhammad Richo Rianto; Djuni Thamrin; Matdio Siahaan; Pricilia Johani Sakti
Al-DYAS Vol 4 No 2 (2025): Al-DYAS: Jurnal Inovasi dan Pengabdian kepada Masyarakat
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i2.4960

Abstract

Indonesia's ceramics industry has undergone significant changes in the online business world over the past five years. Many local ceramic companies have developed innovative products and designs to meet the changing tastes of consumers. Ceramic products are now considered important aesthetic elements in the construction of indoor and outdoor areas, and are no longer merely functional everyday items. This study aims to examine the impact of promotional activities on Instagram and the Shopee marketplace, the role of price sensitivity as an intervening variable in the relationship between Instagram promotions and brand awareness of Aneka Keramik stores, and the role of price sensitivity as an intervening variable in the relationship between Shopee marketplace promotions and brand awareness of Aneka Keramik stores. This study employs a quantitative approach, utilizing a questionnaire to collect data through surveys of consumers who purchase Mullia ceramic products from Aneka Keramik stores via the Instagram and Shopee marketplaces.The study's population consists of consumers who have purchased Mullia ceramic products from Toko Aneka Keramik through Instagram and the Shopee marketplace.The study's sampling method is non-probability, employing a purposive sampling approach. The Lameshow formula was used to determine a sample size of 100 people.The results of the study indicate that Instagram promotion has a significant effect on price sensitivity (p < 0.05). Shopee promotion has a significant effect on brand awareness (p = 0.022). Instagram promotion has a significant effect on brand awareness (p = 0.018). The Shopee promotion has no significant impact on brand awareness (p = 0.114), while the Instagram promotion has a significant impact (p = 0.004). The Shopee promotion has no significant impact on brand awareness (p = 0.155). Price sensitivity has a significant impact on brand awareness (p = 0.018).
Co-Authors Djuni Thamrin Hadita Hadita Johani Sakti, Pricilia Muhamad Lutfi Maulana Nico Christian Rianto, Muhammad Richo Shinta Nurul Ramadhanty Siahaan, Matdio