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All Journal Journal of Research on Language Education New Language Dimensions ELite Journal: International Journal of Education, Language and Literature
Buntoro, Ruth Shieren
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Humanities Education Languange, Linguistic, Communication & Media

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Critical Discourse Analysis on Male Product Advertisements Chandra, Jenifer; Buntoro, Ruth Shieren; Djuan, Devgandi; Linuwih, Endar Rachmawaty
New Language Dimensions Vol. 4 No. 2 (2023): New Language Dimensions, December 2023
Publisher : English Department, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/nld.v4n2.p127-138

Abstract

Beauty standard ideology or belief which is traditionally popularized by and through makeup products advertisement for women is not only influencing women across the globe but is now normalized in male products advertisements as well which convinces them to buy the product and which also has an impact on men’s belief of what an ideal masculine man is supposed to be. This study aims to find the “real man” standard ideology in male product advertisements. Moreover, the critical discourse analysis three-dimensional framework by Fairclough is applied in this research to show the “real man” ideology that is presented in male product advertisements especially the ones on social media where the latest ads can be found. Furthermore, we use descriptive qualitative research in analyzing and explaining 6 male products with a variety of types and brands. Data collection was carried out with structured interviews and advertisement observations. The findings of this study indicate that male product is very important to meet the main needs in overcoming problems in men. In addition, the main factor that is the reason for men to use male products is the demands of work or self-care, which is a representation of one's identity. According to the findings of this study, advertised men's products contain linguistic features that create ideology and manipulation for men, causing them to be interested in purchasing and using these products. Furthermore, men use these products because of stereotypes and public criteria for the appearance of a manly man.
ANNA'S GRIEF IN ‘WHEN MARNIE WAS THERE’ MOVIE: TONKIN'S THEORY Buntoro, Ruth Shieren
ELite Journal : International Journal of Education, Language and Literature Vol. 4 No. 2 (2024): ELite Journal (Volume 4 Number 2, April 2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v4n2.p1-14

Abstract

The movie may be used as an auditory and visual communication tool to deliver messages. Every scene and utterance may have a lot of significance and direction that the audience can perceive. This study aims to investigate the processes and stages involved in grief through Tonkin's theory in the movie When Marnie Was There released by Ghibli. This study specifically focuses on the main character, Anna Sasaki. This study analyzes how Anna deals with her grief in four stages, Numbing, Yearning, Disorganization, and Reorganization. Convincing utterances and scenes from the movie are considered the main source of data and used descriptive qualitative method with the unit of study in the form of performance scenes and utterances related to the stages of grief of the main character. According to the results, this study shows that the main character, Anna Sasaki, has gone through the four stages of grief, in which the yearning and disorganization stages are more dominant throughout the movie. Even though in the end in the last stage she finds a reason to move on and chooses to return to being happy, the grief that has been haunting her has remained with her.
Interpreting Grief as A Child’s Life Experience: Children’s Film Analysis Buntoro, Ruth Shieren; Trihastutie, Nopita -
Journal of Research on Language Education Vol 5, No 1 (2024)
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jorle.v5i1.4598

Abstract

This study aims to examine how the process of growing in grief affects the personality of the main character in “When Marnie Was There” film. This study employed a descriptive interpretive method to get a descriptive exposure in writing from the film. The findings show that “When Marnie Was There” film depicts a child who is experiencing feelings of alienation and disconnection. A variety of emotions, such as grief, are real-life experiences that are portrayed in the dialogue between the characters and in incidental events. This life experience is mirrored in the four stages of the multifaceted grieving process. In conclusion, as the main character passes through the four stages of personal growth and healing—which are represented in the scenes and utterances—and experiences a spectrum of emotions, the main character’s journey demonstrates the complexity and multi-dimensional of grief. “When Marnie Was There” film offers a moving examination of identity, loss, and the role that acceptance and friendship may have in a child’s grieving process.
Co-Authors Chandra, Jenifer Djuan, Devgandi Linuwih, Endar Rachmawaty Trihastutie, Nopita -