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All Journal Journal La Sociale Journal La Lifesci
Eragradini, Athira Rinandha
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Agriculture, Biological Sciences & Forestry Chemistry Earth & Planetary Sciences Environmental Science Immunology & microbiology Social Sciences

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Habitat Characteristic of Oryzias matanensis Aurich in Towuti Lake Eragradini, Athira Rinandha; Omar, Sharifuddin Bin Andy; Tresnati, Joeharnani
Journal La Lifesci Vol. 5 No. 4 (2024): Journal La Lifesci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallalifesci.v5i4.1421

Abstract

Lake Towuti, one of the ancient lakes in Indonesia, is the second largest freshwater lake after Lake Toba. One of the endemic fish that live in Lake Towuti is the Matano Medaka fish (Oryzias matanensis Aurich, 1935). Due to land change, Lake Towuti's indicate is in threat of declining, which potentially have an impact on the endemic fish's habitat. The aim of this study is to identify the habitat characteristics of Lake Towuti. The data collected in this study includes temperature, pH, dissolved oxygen, and aquatic plants. Sampling was carried out in the morning, starting at 8:00 WITA and ending at 11:00 WITA at two different stations. Station selection was carried out based on differences in habitat, the presence of aquatic plants, and the presence of fish samples. Habitat characteristics at station one are marked by the number of water plants with the basic substrate types of sand, mud, and stones. In contrast, at station two, it is characterized by the absence of water plants and the basic substrate types of sand, rock, and gravel. Ecological aspects, including water physics and chemistry parameters, did not experience large fluctuations during the study period. The water conditions at each research station were not significantly different, so the water conditions were still good and supported the fish life in Lake Towuti.
From Digital Adaptation to Digital Empowerment in Women-Led Fisheries MSMEs Aulia, Aulia; Eragradini, Athira Rinandha; Manggarani, Cynthia Ayu; Syah, Firman
Journal La Sociale Vol. 7 No. 5 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i5.6064

Abstract

Digital platforms offer micro, small, and medium enterprises new ways to reach customers; however, technology use does not automatically create stronger marketing capabilities or greater decision-making power for these companies. This study examines digital marketing practices in a women-led fisheries enterprise and develops a conceptual framework that connects technical capabilities to women’s strategic agency. A qualitative case study was conducted with the Fatimah Az Zahrah Women Fishers Group in Makassar, Indonesia. Data were collected from February to April 2026 through observations, semi-structured interviews with 11 members, and one focus group discussion with eight participants. The data were analyzed thematically. The findings show that WhatsApp and Facebook are embedded in daily marketing, but content planning, branding, customer engagement, and the use of market information remain limited in their use. Women are strongly involved in operational activities, whereas their influence on pricing, promotion, channel selection, and target market decisions varies significantly. The study found that digital empowerment develops when technical capability is accompanied by a strategic agency. Based on this relationship, we propose an inclusive digital marketing framework that is simple, contextual, gradual, and responsive to users’ needs. The framework shifts attention from technology adoption alone to women’s capacity to use digital tools and shape their business decisions.
Co-Authors Aulia, Aulia Firman syah, Firman Joeharnani Tresnati Manggarani, Cynthia Ayu Sharifuddin Bin Andy Omar, Sharifuddin Bin Andy