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All Journal Sosiohumaniora MIX : Jurnal Ilmiah Manajemen MODUS-Jurnal Ekonomi dan Bisnis Hasanuddin Economics and Business Review Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmu Manajemen Profitability Jurnal Pengabdian Kepada Masyarakat
Manggarani, Cynthia Ayu
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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BENARKAH KARYAWAN YANG PUAS AKAN BERIMPAK PADA KEPUASAN PELANGGAN? Manggarani, Cynthia Ayu
Modus Journals Vol 30, No 2 (2018): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i2.1703

Abstract

Kepuasan karyawan dewasa ini mulai menjadi perhatian bagi berbagai perusahaan. Beberapa temuan berhasil membuktikan bahwa kepuasan karyawan memiliki pengaruh secara langsung pada kepuasan pelanggan. Sebaliknya, beberapa ahli berpendapat bahwa karyawan yang puas tidak ada hubungannya dengan kepuasan pelanggan. Di sisi lain, ada juga yang berpendapat bahwa kepuasan karyawan mungkin saja berpengaruh pada kepuasan pelanggan namun tidak bisa secara langsung. Oleh karena itu, selain menguji hubungan antara kepuasan karyawan dan kepuasan pelanggan secara langsung, penelitian ini juga menguji peran mediasi variabel yang berpotensi menjadi perantara hubungan kedua variabel kepuasan tersebut. Literatur terdahulu menunjukkan bahwa karyawan yang puas akan menciptakan pengalaman jasa yang baik bagi pelanggan (excellent customer experience). Pengalaman jasa bagi pelanggan ini lebih lanjut akan berpengaruh pada kepuasan pelanggan. Berdasarkan hal tersebut, penelitian ini juga menguji peran pemediasi variabel pengalaman jasa yang baik bagi pelanggan dalam hubungan antara kepuasan karyawan dan kepuasan pelanggan. Sejumlah 64 karyawan dan 64 pelanggan salah satu salon di Jakarta menjadi responden penelitian ini. Hasil analisis data menunjukkan bahwa seluruh hipotesis yang ada dalam penelitian ini terdukung. Kata kunci: kepuasan karyawan, kepuasan pelanggan, excellent customer experience, excellent customer experince sebagai pemediasi
THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR Cynthia Ayu Manggarani; Lina Regina Notylia; Shine Pintor Siolemba Patiro
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i3.003

Abstract

This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer behavior such as brand loyalty, but also detrimental consumer behavior such as trash-talking, schadenfreude and anti-brand actions which are only moderated by attachment avoidance styles (Japutra et al. , 2018). Trash-talking is different from negative WOM. The purpose of this study was to examine positive behavior (brand loyalty) and negative consumer behavior (trash-talking, schadenfreude, and anti-brand action) due to brand attachment using anxiety attachment style and attachment avoidance style as moderating variables in Indonesia. This study uses an online questionnaire method with a sample of 80 respondents. Furthermore, the data were tested using the PLS-SEM method with the help of the WarpPLS 7.0 software. The results explain that strong brand attachment has a strong influence on brand loyalty, trash-talking, schadenfreude, and anti-brand actions. However, these relationships were not moderated by either anxiety attachment styles or avoidance attachment styles. It can be concluded that the relationship between the brand attachment variable and the brand loyalty variable, the trash-talking variable, the schadenfreude variable and the anti-brand action variable were not moderated by the anxiety attachment style and the avoidance attachment style.
BENARKAH KARYAWAN YANG PUAS AKAN BERIMPAK PADA KEPUASAN PELANGGAN? Cynthia Ayu Manggarani
Modus Vol. 30 No. 2 (2018): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i2.1703

Abstract

Kepuasan karyawan dewasa ini mulai menjadi perhatian bagi berbagai perusahaan. Beberapa temuan berhasil membuktikan bahwa kepuasan karyawan memiliki pengaruh secara langsung pada kepuasan pelanggan. Sebaliknya, beberapa ahli berpendapat bahwa karyawan yang puas tidak ada hubungannya dengan kepuasan pelanggan. Di sisi lain, ada juga yang berpendapat bahwa kepuasan karyawan mungkin saja berpengaruh pada kepuasan pelanggan namun tidak bisa secara langsung. Oleh karena itu, selain menguji hubungan antara kepuasan karyawan dan kepuasan pelanggan secara langsung, penelitian ini juga menguji peran mediasi variabel yang berpotensi menjadi perantara hubungan kedua variabel kepuasan tersebut. Literatur terdahulu menunjukkan bahwa karyawan yang puas akan menciptakan pengalaman jasa yang baik bagi pelanggan (excellent customer experience). Pengalaman jasa bagi pelanggan ini lebih lanjut akan berpengaruh pada kepuasan pelanggan. Berdasarkan hal tersebut, penelitian ini juga menguji peran pemediasi variabel pengalaman jasa yang baik bagi pelanggan dalam hubungan antara kepuasan karyawan dan kepuasan pelanggan. Sejumlah 64 karyawan dan 64 pelanggan salah satu salon di Jakarta menjadi responden penelitian ini. Hasil analisis data menunjukkan bahwa seluruh hipotesis yang ada dalam penelitian ini terdukung. Kata kunci: kepuasan karyawan, kepuasan pelanggan, excellent customer experience, excellent customer experince sebagai pemediasi
THE ROLE OF CUSTOMER ENGAGEMENT ON CUSTOMER LOYALTY: A STUDY AT A PRIVATE HIGHER EDUCATION INSTITUTION Cynthia Ayu Manggarani
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 1, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.837 KB) | DOI: 10.26487/hebr.v2i1.1483

Abstract

Today, consumers are no longer merely passive recipients of services provided by companies. Consumer's pervasiveness in their service consumption is the embodiment of Goods-Dominant Logic into Service-Dominant Logic paradigm shift. With this shift, consumers are now have the potential to be an effective corporate marketing agent. Private university, as the provider of education services whose survival depends on student participation and funding, is expected to be able to implement the right strategy in the face of the paradigm shift. This study aims to examine the effect of student engagement on student satisfaction. The effect of student satisfaction was then examined on student loyalty. The respondents of 140 students and former students of STIA Al Fithrah in Surabaya became the sample of this study. The results showed that student engagement has an important role to the development of student loyalty.
THE DETERMINING FACTORS OF STUDENT INTENTION TO DONATE IN SOCIAL CROWDFUNDING MEDIA Manggarani, Cynthia Ayu; Ahmad, Zulfikar Ali
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.525 KB) | DOI: 10.26487/hebr.v4i1.2294

Abstract

The issue of social crowdfunding has been widely discussed in various countries. In Indonesia, social crowdfunding media platforms are frequently used for social activities such as the donation for the victims of natural disasters or donation for people who suffer from financial deficiency. However, empirical research on social crowdfunding is finite. Even though the platform has been extensively used by the society, the lack of interest towards study in social crowdfunding is evident due to the obscureness of government regulations regarding the fundraising media. Considering the enormous contribution of social crowdfunding media for the people in need, the enthusiasm of the society to participate in the donation activities thus need to be elevated. This study aims to determine the degree of one’s motivation in trying to try to donate through social crowdfunding media. The data of this research was collected using survey method with a total of 300 respondents.
HOW DOES SCARCITY PROMOTION ELEVATE CONSUMER AGGRESSIVITY: AN EXPERIMENTAL STUDY CONDUCTED ON STUDENTS Manggarani, Cynthia Ayu; Patiro, Shine Pintor Siolemba; Hendrian, Hendrian; Astuti, Tri
Sosiohumaniora Vol 23, No 3 (2021): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v23i3.33073

Abstract

Marketers often apply the strategy of scarcity promotion to attract consumer attention to the company’s product. However, this strategy often increases consumer’s destructive, aggressive behaviors. A quantitative approach using the experimental method was thus conducted in this study to reveal the effect of advertisement exposure with scarcity promotion strategy on aggressive consumer response towards the product that the company offered. The results show that advertisements with a scarcity strategy expose one’s perception that other consumers are perceived as threats. This perception arises since the probability of getting the product they want will be decreased when others are running after the same product. Theoretically, this condition will elevate the tendency of aggressive consumer behavior when attaining the product. Three studies with multiple behavioral measurements conducted on STIE YKPN students show destructive responses to the scarcity promotion applied by the company
Enhancing Global Halal Tourism in Indonesia: The Mediating Role of Religious Commitment Manggarani, Cynthia Ayu; Patiro, Shine Pintor Siolemba
Hasanuddin Economics and Business Review VOLUME 8 NUMBER 3, 2025
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v8i3.5885

Abstract

Halal tourism has become a significant global trend, forming a distinct market segment. Despite promotional efforts by governments and local communities, visitor numbers to halal destinations remain inconsistent. This study explores religious commitment as a moderating variable within the Theory of Trying framework, a model that effectively explains high-involvement consumer behaviors like tourism. While the Theory of Trying is less commonly applied in consumer behavior research compared to the Theory of Planned Behavior, it offers valuable insights into understanding tourist behavior. The study specifically examines whether religious commitment strengthens the intention of tourists to engage in halal tourism in Aceh. Employing a quantitative approach and Structural Equation Modeling (SEM) for data analysis, the findings reveal that attitudes toward success, failure, the process, and subjective norms significantly influence consumption behavior, with attitudes toward the process showing the strongest effect, highlighting the importance of psychological factors in shaping consumer intentions.
Pendampingan Digital Marketing untuk Meningkatkan Penjualan BUMDes Makmur Anugerah Lestari di Ciomas Fatikhah, Sabna Ainazah; Yolanda, Ledy; Sudaryanto, Muhammad Adam; Manggarani, Cynthia Ayu
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v5i3.4306

Abstract

The Makmur Anugerah Lestari Village-Owned Enterprise (BUMDes), which oversees various business units and micro, small, and medium enterprises (MSMEs) in Sukamakmur Village and its surrounding areas, continues to face challenges in marketing strategies, as most MSME actors still rely on conventional methods that are less effective in reaching broader markets. Through a Community Service Program (PKM), a team from the Faculty of Economics and Business, Universitas Terbuka, conducted training and mentoring on digital marketing to strengthen the capacity of BUMDes and its assisted MSMEs. The program focused on enhancing the participants’ skills in utilizing digital technologies, developing promotional strategies through social media, and marketing products via e-commerce platforms. The training was conducted using a participatory approach, combining material delivery, hands-on practice, technical assistance, monitoring, and evaluation. The results of the program indicated an improvement in participants’ understanding of digital marketing concepts and their ability to implement online marketing strategies more effectively.
The Role of Environmental Responsibility and Community Support in Halal Tourism Development Manggarani, Cynthia Ayu; Patiro, Shine Pintor Siolemba
Jurnal Ilmu Manajemen Profitability Vol. 9 No. 1 (2025): FEBRUARY 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v9i1.16518

Abstract

This study investigates the role of environmental responsibility and community support in shaping perceptions of halal tourism through the Social-Ecological Systems (SES) Theory. Using Structural Equation Modeling (SEM) and a survey-based approach, data were collected from 300 respondents across three major halal tourism destinations in Indonesia: Lombok, Aceh, and West Sumatra. The findings reveal that community support significantly influences the perception of halal tourism, highlighting the importance of cultural alignment and local participation in tourism development. Additionally, environmental responsibility positively affects perceptions of halal tourism, suggesting that sustainable practices enhance the sector’s appeal. The study emphasizes that integrating ecological concerns with community engagement fosters a more inclusive and sustainable halal tourism model. These insights contribute to the growing discourse on sustainable tourism, offering practical implications for policymakers and industry stakeholders in designing effective halal tourism strategies. By aligning tourism development with environmental stewardship and local community interests, halal tourism can achieve long-term success while maintaining cultural and ecological sustainability.
Exploring Sustainable Tourism Resources to Realise Ergo Green Tourism in Indonesia Andriyansah, Andriyansah; Subchan, Subchan; Pamungkas, Kasno; Geraldina, Ira; Arifin, Andi Harmoko; Manggarani, Cynthia Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.499

Abstract

This research examines sustainable tourism in Indonesia, focusing on Ergo Green Tourism, a model that integrates ergonomic principles with green tourism. With the tourism sector significant economic contribution, there is a growing need for a model that balances environmental sustainability with tourist comfort. The research aims to evaluate the Ergo Green Tourism model by analyzing the relationships between Environmental Green Knowledge, Green Marketing, and Environmental Protection in promoting sustainability and improving tourism performance in Indonesia. A quantitative approach using Structural Equation Modeling (SEM) was employed. Data was gathered from MSMEs in key Indonesian tourist destinations through structured questionnaires and in-depth interviews, combining both quantitative and qualitative insights. The findings show that environmental protection and environmental knowledge positively influence green marketing, Ergo Green Tourism, and sustainability. Furthermore, green marketing significantly enhances the development of Ergo Green Tourism. This research highlights the importance of integrating green and ergonomic practices into tourism. It provides actionable insights for stakeholders, including MSMEs and policymakers, and suggests further research to refine the model and assess its long-term impact across different regions in Indonesia.
Co-Authors Andi Harmoko Arifin Andriyansah . Fatikhah, Sabna Ainazah Hendrian Hendrian, Hendrian Ira Geraldina Kasno Pamungkas Ledy Yolanda Lina Regina Notylia Shine Pintor Siolemba Patiro Subchan, Subchan Sudaryanto, Muhammad Adam Tri Astuti Zulfikar Ali Ahmad