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All Journal Jurnal Ilmiah Poli Bisnis Mattawang: Jurnal Pengabdian Masyarakat
Fajriaty Muchlis, Nur Farah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Spotlight on festival travellers: Profiles, Motivations, and Experiences of Dieng Culture Festival Travellers, Indonesia Fajriaty Muchlis, Nur Farah; Rahayu, Mia; Renold, Renold; Ridwan, Masri
Jurnal Ilmiah Poli Bisnis Vol 16 No 1 (2024): Volume 16 Nomor 1
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v16i1.1352

Abstract

The study found a change in the motivation of visitors to the festival. This study aims to identify visitors' memorable experiences related to tourist attractions at the Dieng Culture Festival, held from 2020 to 2022. The research was conducted using a quantitative-interpretative approach, with research instruments designed to determine visitors' profiles, purposes, and experiences. The sample size consisted of 398 respondents and 5 key informants. The research methodology involved data collection through online surveys and in-depth interviews with key informants. The research findings are presented below. Based on the respondents' characteristics, it can be inferred that most visitors to the Dieng Culture Festival are over 20 years old. The primary purpose of their visit was to experience and participate in the jazz music performances held above the clouds, as indicated by 271 respondents (67.9%). The most prominent attendees are private employees, with 143 respondents (38.5%), followed by students. Notably, 321 respondents (80.5%) learned about the Dieng Culture Festival online. The gender of visitors is dominated by women, with 177 (44.4%) male respondents, while the number of female respondents is 222 (55.6%). Jazz music above the clouds is a memorable programme because it represents visitors' needs. The commodification of the Ruwatan procession of cutting dreadlocks is needed to increase the impression for visitors and strengthen the image of local cultural recognition.
Developing Tourism Products Through Social Media Training for Rural Communities: Pengembangan Produk Wisata Melalui Pelatihan Media Sosial pada Masyarakat Desa Fajriaty Muchlis, Nur Farah; Maoudy AB, Andi Fatimah; Wahyuni, Sri
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang3283

Abstract

The development of Bonto Masunggu Tourism Village in Bone Regency, South Sulawesi, is an effort to enhance community welfare by utilizing the area’s natural and cultural potentials. The village offers natural attractions such as waterfalls and hilly landscapes, along with key products like honey, palm sugar, and mushroom-based goods. This article discusses the village's potential, community empowerment strategies, and the challenges and solutions encountered in tourism village development. Community empowerment through training and digital marketing plays a crucial role in enhancing the value of local products and promoting community engagement. The adoption of technology, infrastructure improvement, and collaboration with the government and private sector are essential to ensure the sustainability of the program. With an integrated approach, Bonto Masunggu Tourism Village is expected to become a sustainable tourism destination that provides economic and social benefits to the local community.
Co-Authors Maoudy AB, Andi Fatimah Masri Ridwan, Masri Rahayu, Mia Renold Renold Sri Wahyuni