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All Journal Jurnal Pariwisata Terapan Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ilmiah Poli Bisnis Mattawang: Jurnal Pengabdian Masyarakat Journal La Sociale Panrannuangku Jurnal Pengabdian Masyarakat International Journal of Qualitative Research Padaidi: Journal of Tourism Dedication Padaidi: Journal of Tourism Dedication
Rahayu, Mia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengelolaan Pengunjung di Kawasan Wisata Alam Lolai Kabupaten Toraja Utara Rahayu, Mia; Pratama, Yudha Sakti
Jurnal Pariwisata Terapan Vol 6, No 2 (2022)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.73054

Abstract

Pong Torra’ is one of natural tourism attraction in Lolai Natural Tourism Area of North Toraja Regency, that is an expansion of Tana Toraja Regency, according the local regulation of Toraja Utara no. 7 in 2016. This district is focused on being developed as a tourism destination. A high level of tourist visits even reaches 1,000 visitors / day during the high seasons, tourism activities are increasing, while the limited space in the tourist area causes the density of visitors to the tourist area, which will continue to have a negative impact on both the visitor side and also the tourist attraction alone. In addition, according to the Decree of the Minister of Forestry of the Republic of Indonesia No.SK 434 / Menhut-II / 2009, Pong Torra 'is included in the Protected Forest Area of South Sulawesi Province. Therefore, it is necessary to implement visitor management. Qualitative research methods are used to obtain data, through observation, interviews and questionnaire collection. In the visitor profile, it is done by looking at geographical, demographic and psychographic aspects, where from the visitor profile it is known that the dominant visitors traveling in Pong Torra 'are middle-aged / adult visitors, male gender and low of money spending and domestic tourist visits are the highest. In this study, a combination of hard (hard) and soft (soft) approaches was carried out. Through the hard approach, the researcher uses the tourism carrying capacity calculation, which results in a PCC value of 25 visitors / day and an RCC value of 30 visitors / day, from which this value indicates the number of tourist visits that have exceeded the visitor capacity threshold. Meanwhile, a soft approach is carried out by directing and educating visitors through information dissemination and interpretation. The two approaches to managing visitors are carried out using their respective techniques.
The Untia Coastal Tourism Village: The Driving Force Behind the Development of Makassar's New Port Rahayu, Mia; Eppang, Buntu Marannu; Renold; Machmury, Andri; Muchlis, Farah Fajriaty; Ridwan, Masri; Pastini, Ni Wayan; Oktawirani, Panca
International Journal of Qualitative Research Vol. 3 No. 3 (2024): March
Publisher : CV. Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47540/ijqr.v3i3.1350

Abstract

The development of the sea highway through the Makassar New Port project is a threat to the management of the Untia Fishermen's Village tourism area, Makassar City. So far, the potential of mangroves in Untia Fishermen Village has become a tourist attraction. The resilience of coastal communities is needed to deal with changes in the coastline caused by Makassar New Port. This research aims to discover the socio-cultural potential in the Untia Fishermen Village so that it can be developed into a creative economic business to adapt to changes in the environment around the area. The research was conducted qualitatively by interviewing and observing four informants who have played a role in the governance of Untia Fishermen Village. Data analysis was performed using SWOT. The results showed that the strengths in the study location are social capital in the form of creativity, compliance with rules, and awareness of managing plastic waste. In comparison, the existing obstacle is the inability to use digital marketing, which still needs to be improved. Collaboration of all parties is required through community empowerment activities and establishing strategic government programs for fishing communities threatened with losing their livelihoods as fishermen.
Spotlight on festival travellers: Profiles, Motivations, and Experiences of Dieng Culture Festival Travellers, Indonesia Fajriaty Muchlis, Nur Farah; Rahayu, Mia; Renold, Renold; Ridwan, Masri
Jurnal Ilmiah Poli Bisnis Vol 16 No 1 (2024): Volume 16 Nomor 1
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v16i1.1352

Abstract

The study found a change in the motivation of visitors to the festival. This study aims to identify visitors' memorable experiences related to tourist attractions at the Dieng Culture Festival, held from 2020 to 2022. The research was conducted using a quantitative-interpretative approach, with research instruments designed to determine visitors' profiles, purposes, and experiences. The sample size consisted of 398 respondents and 5 key informants. The research methodology involved data collection through online surveys and in-depth interviews with key informants. The research findings are presented below. Based on the respondents' characteristics, it can be inferred that most visitors to the Dieng Culture Festival are over 20 years old. The primary purpose of their visit was to experience and participate in the jazz music performances held above the clouds, as indicated by 271 respondents (67.9%). The most prominent attendees are private employees, with 143 respondents (38.5%), followed by students. Notably, 321 respondents (80.5%) learned about the Dieng Culture Festival online. The gender of visitors is dominated by women, with 177 (44.4%) male respondents, while the number of female respondents is 222 (55.6%). Jazz music above the clouds is a memorable programme because it represents visitors' needs. The commodification of the Ruwatan procession of cutting dreadlocks is needed to increase the impression for visitors and strengthen the image of local cultural recognition.
Analisis Kebutuhan Program Pengabdian kepada Masyarakat Desa Nepo sebagai Desa Wisata Eppang, Buntu Marannu; Rahayu, Mia; Renold, Renold
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3186

Abstract

Pengembangan desa wisata merupakan salah satu upaya untuk meningkatkan perekonomian masyarakat desa dan melestarikan potensi alam, budaya, dan sejarah yang dimiliki desa. Program Pengabdian kepada Masyarakat (PkM) berperan penting dalam mendukung pengembangan desa wisata melalui intervensi yang sesuai dengan kebutuhan masyarakat. Analisis kebutuhan diperlukan sebelum melakukan PkM untuk mengidentifikasi potensi, tantangan, dan kebutuhan masyarakat dalam mengembangkan desa wisata. Penelitian ini bertujuan untuk melakukan analisis kebutuhan pengembangan Desa Nepo sebagai desa wisata melalui intervensi PkM dengan menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats). Metode yang digunakan adalah wawancara dan observasi lapangan untuk mengumpulkan data, yang kemudian dianalisis menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa Desa Nepo memiliki potensi alam, budaya, dan sejarah yang dapat dikembangkan menjadi daya tarik wisata. Namun, masyarakat masih membutuhkan pelatihan dan pendampingan dalam mengembangkan produk wisata, strategi pemasaran, dan pengelolaan desa wisata. Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam pengembangan desa wisata di Desa Nepo, yang dapat digunakan sebagai dasar untuk merancang program intervensi PkM yang tepat sasaran.
Strengthening Digital Literacy for Stakeholders in the Ujung Batu Coastal Area: Penguatan Literasi Digital Bagi Stakeholder di Kawasan Pantai Ujung Batu Rahayu, Mia; Suni, Muhadjir; Fajar, Andi Muhammad; Zuhud, Muhammad Akbar
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4317

Abstract

This community service program aimed to enhance the capacity of local communities in supporting digital-based tourism development. The program adopted a Participatory Action Research (PAR) approach involving 15 stakeholders, including representatives from the tourism office, local beach management, and small business owners. Data were collected through multiple techniques: (a) observation to examine participants’ engagement and skills during training, (b) interviews to explore participants’ responses and reflections on the program’s benefits, and (c) documentation of the promotional content produced by participants. Data were analyzed using thematic analysis to identify patterns of improvement in digital literacy skills. The findings revealed a high level of enthusiasm among participants throughout the sessions, which covered the introduction of digital promotion tools (Google Sites), understanding digital ethics, and practical training in creating promotional content using Canva and CapCut. The main challenge identified was participants’ limited creativity in developing engaging and authentic content. To address this, strategies such as local-based storytelling, the use of user-generated content, and consistent posting schedules were recommended. These strategies not only emphasize technical skills but also foster creative, sustainable, and culturally rooted mindsets. Abstrak Kegiatan pengabdian masyarakat bertujuan meningkatkan kapasitas masyarakat lokal dalam mendukung sektor pariwisata berbasis digital. Kegiatan pengabdian ini menggunakan pendekatan Participatory Action Research (PAR), dengan melibatkan 15 orang peserta dari kalangan stakeholder. Data diperoleh dari berbagai teknik, mencakup: (a) observasi untuk mengamati keterlibatan dan keterampilan peserta selama pelatihan, (b) wawancara untuk menggali respon dan refleksi peserta terhadap manfaat kegiatan, dan (c) dokumentasi hasil konten promosi yang dihasilkan peserta. Data dianalisis dengan teknik analisis tematik untuk mengidentifikasi pola peningkatan kemampuan literasi digital. Hasil pelaksanaan menunjukkan adanya antusiasme tinggi dari peserta terhadap seluruh rangkaian kegiatan, meliputi pengenalan alat promosi digital (Google Sites), pemahaman etika digital, serta praktik pembuatan konten promosi menggunakan aplikasi Canva dan CapCut. Tantangan utama yang diidentifikasi adalah keterbatasan kreativitas peserta dalam mengembangkan konten yang menarik dan autentik. Oleh karena itu. strategi berbasis storytelling lokal, pemanfaatan konten wisatawan, serta penerapan konsistensi unggahan disarankan sebagai solusi. Strategi ini tidak hanya menekankan aspek teknis, tetapi juga menumbuhkan pola pikir kreatif, berkelanjutan, dan berorientasi pada nilai budaya lokal.
Bimbingan Teknis Pemanduan dan Penyusunan Paket Wisata Bahari Kabupaten Barru, Sulawesi Selatan Wadid Rante, Margaretha; Renold, Renold; Machmury, Andri; Rahayu, Mia; Gunawan, Indra; Rifqoh, Hiro
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 1 (2024): Januari-Juni
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i1.113

Abstract

Kabupaten Barru, Sulawesi Selatan, memiliki potensi pariwisata yang signifikan yang meliputi alam, budaya, sejarah, bahari, dan buatan. Pengembangan pariwisata di wilayah ini berkontribusi pada peningkatan ekonomi daerah. Namun, seperti dilaporkan oleh penelitian sebelumnya, terdapat dampak positif dan negatif yang perlu diperhatikan. Pengembangan pariwisata juga memerlukan kolaborasi antara pemerintah, institusi pendidikan, dan masyarakat setempat. Program pengabdian kepada masyarakat yang dilaksanakan oleh Politeknik Pariwisata Makassar bertujuan untuk meningkatkan keterampilan dan pengetahuan masyarakat dalam bidang pariwisata, khususnya dalam teknik pemanduan wisata dan penyusunan paket wisata. Melalui program ini, masyarakat setempat dapat lebih memahami dampak dari keterlibatan mereka dalam pengembangan sektor pariwisata. Metode penyampaian materi yang interaktif dan memperhatikan kebutuhan peserta menjadi kunci keberhasilan program ini. Penyusunan paket wisata juga menjadi aspek penting dalam pengembangan pariwisata, di mana para peserta kegiatan dapat memperoleh pengetahuan dan keterampilan yang dibutuhkan. Kesimpulannya, melalui kolaborasi antara berbagai pihak dan penerapan metode yang efektif, potensi pariwisata di Kabupaten Barru dapat dimaksimalkan untuk memberikan manfaat ekonomi, sosial, dan lingkungan yang berkelanjutan bagi masyarakat setempat.
Bimbingan Teknis Pemanduan dan Penyusunan Paket Wisata Bahari Kabupaten Barru, Sulawesi Selatan Wadid Rante, Margaretha; Renold, Renold; Machmury, Andri; Rahayu, Mia; Gunawan, Indra; Rifqoh, Hiro
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 1 (2024): Januari-Juni
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i1.113

Abstract

Kabupaten Barru, Sulawesi Selatan, memiliki potensi pariwisata yang signifikan yang meliputi alam, budaya, sejarah, bahari, dan buatan. Pengembangan pariwisata di wilayah ini berkontribusi pada peningkatan ekonomi daerah. Namun, seperti dilaporkan oleh penelitian sebelumnya, terdapat dampak positif dan negatif yang perlu diperhatikan. Pengembangan pariwisata juga memerlukan kolaborasi antara pemerintah, institusi pendidikan, dan masyarakat setempat. Program pengabdian kepada masyarakat yang dilaksanakan oleh Politeknik Pariwisata Makassar bertujuan untuk meningkatkan keterampilan dan pengetahuan masyarakat dalam bidang pariwisata, khususnya dalam teknik pemanduan wisata dan penyusunan paket wisata. Melalui program ini, masyarakat setempat dapat lebih memahami dampak dari keterlibatan mereka dalam pengembangan sektor pariwisata. Metode penyampaian materi yang interaktif dan memperhatikan kebutuhan peserta menjadi kunci keberhasilan program ini. Penyusunan paket wisata juga menjadi aspek penting dalam pengembangan pariwisata, di mana para peserta kegiatan dapat memperoleh pengetahuan dan keterampilan yang dibutuhkan. Kesimpulannya, melalui kolaborasi antara berbagai pihak dan penerapan metode yang efektif, potensi pariwisata di Kabupaten Barru dapat dimaksimalkan untuk memberikan manfaat ekonomi, sosial, dan lingkungan yang berkelanjutan bagi masyarakat setempat.
Educational Tourism Activity Plan Rahayu, Mia; Gunawan, Indra; Munir, Bintang Aditya Wardhana Putra; muchlis, Nur farah fajriaty; A. Bakty, Andi Fatimah Maoudy
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2763

Abstract

Fort Rotterdam is one of the most important historical heritage sites of Makassar and has great opportunities in terms of development as an educational tourism destination. Even though the site has a good level of architectural integrity and cultural relevancy, the education functionality of the site is underused. The current research aims at evaluating current tourism conditions, the experience of visitors in the learning process, and the perspective of institutions in order to come up with proper and sustainability designs of educational tourism activities. The study uses a qualitative descriptive research approach. The information was collected by direct observation, semi-structured interviews with the visitors and site managers, and documentary materials. The observation was based on physical conditions, interpretive facilities and patterns of visitor activity. The perceptions, learning difficulties, expectations, and managerial constraints were investigated during interviews. The data obtained were categorised thematically and analysed through interpretation, the aim of which was to outline salient patterns and relationships. The findings indicate that Fort Rotterdam is physically in good condition and well-decorated, but the education systems and interpretation media are not many and are too scattered. Tourists use the site mainly in the recreational context, and their understanding of the historical accounts is still incomprehensible. However, interactive, culturally based and participatory learning activities are highly viewed by the majority of visitors. The site managers too demonstrate a dedication to education enhancement but they face limitations of human resource and financial aid. Considering these results, the paper suggests working on interactive educational programmes, including puzzle activities based on Lontara and digital interpretation tools and community-related learning programs. The strategies are expected to support visitor interaction, increased historical awareness and sustainable heritage tourism development at Fort Rotterdam.
Pengembangan Produk Wisata Berbasis Pengalaman di Desa Wisata Rammang-Rammang Menggunakan Model Bisnis Canva Rahayu, Mia; Machmury, Andri; Eppang, Buntu Marannu; Renold, Renold
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 2 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i2.84719

Abstract

Penelitian ini dilakukan di Desa Wisata Rammang-rammang, Kabupaten Maros. Penelitian ini bertujuan untuk meningkatkan keterampilan masyarakat lokal mengembangkan produk wisata. Jenis penelitian menggunakan penelitian dan pengembangan (R & D). Tahapan penelitian mulai dari identifikasi lapangan, observasi, wawancara, focus group discussion, desain produk, uji coba  hingga desiminasi. Uji coba dialkukan pada kelompok kecil dan kelompok besar. Hasil penelitian yaitu produk wisata berupa 1) Paket wisata yang memuat konten story telling fenomena fisik dan budaya setempat, 2) Rute Walking Tour dengan model Chaining Loop,3)  Pemanfataan homestay dan kuliner lokal serta produk pengembangan diimplementasikan menggunakan Model Canva untuk kegiatan promosi dan tata kelola bisnis pariwiwisata.  Rekomendasi untuk penelitian di masa yang akan datang untuk melakukan uji coba pada kelompok yang lebih besar lagi serta diperlukan pengembangan paket wisata yang sarat pengalaman di seluruh kawasan Geopark Maros-Pangkep.
From a Hinterland to an Alternative Borobudur Destination (Experiential Landscape Evaluation of Karangrejo Tourism Village, Magelang) A Bakty, Andi Fatimah Maoudy; Muchlis, Nur Farah Fajriaty; Lantang, Ayu Gardenia; Rahayu, Mia; Ridwan, Masri
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.92252

Abstract

Tinjauan ini menyelidiki pengembangan pariwisata berbasis lanskap eksperiensial di lingkungan desa, dengan menekankan bentuk lanskap budaya dan alam dalam menciptakan pengalaman pariwisata yang otentik. Meskipun memiliki potensi, konsep Lanskap Eksperiensial masih kurang dimanfaatkan di Indonesia. Penelitian ini berfokus di Desa Wisata Karangrejo Magelang, Jawa Tengah, sebuah inisiatif pariwisata alternatif di dekat Borobudur Super Destinasi Prioritas. Dengan menggunakan kerangka kerja kualitatif wawancara dan observasi. Survei lapangan dilakukan untuk mendokumentasikan lanskap fisik desa. Delapan pertanyaan dengan enam informan kunci  sebagai data lapangan dianalisis melalui lensa teori Lanskap Pengalaman. Penelitian ini mengidentifikasi tiga tema utama: (1) Keaslian desa secara keseluruhan, (2) Fasilitas layanan desa, dan (3) Ketersediaan panorama dan pemandangan. Tema ini memberikan wawasan yang komprehensif tentang karakteristik lanskap Desa Karangrejo dan perannya dalam pariwisata alternatif. Temuan-temuan tersebut berkontribusi pada perencanaan pariwisata pedesaan dan menekankan pentingnya mempertahankan keaslian dalam inisiatif pariwisata berbasis desa.
Co-Authors A Bakty, Andi Fatimah Maoudy A. Bakty, Andi Fatimah Maoudy Ayu Gardenia Lantang Eppang, Buntu Marannu Fajar, Andi Muhammad Fajriaty Muchlis, Nur Farah Indra Gunawan Machmury, Andri Masri Ridwan, Masri Muchlis, Farah Fajriaty Muchlis, Nur Farah Fajriaty Munir, Bintang Aditya Wardhana Putra Ni Wayan Pastini Oktawirani, Panca Renold Renold Renold Rifqoh, Hiro Suni, Muhadjir Wadid Rante, Margaretha Yudha Sakti Pratama Zuhud, Muhammad Akbar