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All Journal Jurnal Manajemen YASIN: Jurnal Pendidikan dan Sosial Budaya
Muhammad Hisyam Syafii
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Cause-Related Marketing terhadap Minat Beli Buku Lekas Sembuh pada Generasi Z di Yogyakarta dan Bandung Muhammad Hisyam Syafii; Halim Purnomo
MAMEN: Jurnal Manajemen Vol. 3 No. 3 (2024): Juli 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i3.3430

Abstract

This study aims to investigate the influence of Cause-Related Marketing (CRM) on the level of consumer buying interest in the book "Get Well Soon" in Yogyakarta and Bandung, especially in generation Z. Data was collected from 152 respondents via an online survey, and analysis was carried out using Linear Regression techniques and Chi-Square. The research results show that there is a significant relationship of 0.000<0.05 between CRM and the level of consumer buying interest in the book "Get Well Soon". These findings emphasize the importance of marketing strategies that focus on company/product involvement in social or humanitarian issues in influencing consumer behavior. Based on research results which show a significant relationship between Cause-Related Marketing (CRM) and the level of consumer buying interest in the book "Get Well Soon", it can be concluded that marketing strategies that focus on company involvement in social or humanitarian issues have an important impact in influencing consumer behavior. These findings support the Cause-Related Marketing theory which shows that consumers tend to give preference to brands that are committed to social and environmental responsibility. When Cause-Related Marketing is considered very influential, consumer buying interest tends to be high. The practical implication of this research is that companies can utilize CRM strategies as an effective tool to increase buying interest in their products and build more positive relationships with consumers. Further research can be conducted to understand other factors that influence the relationship between CRM and consumer purchasing interest in a broader context.
Pengasuhan Positif Nenek pada Anak Buruh Migran (Upaya Pembentukan Perilaku yang Matang) Azam Syukur Rahmatullah; Muhammad Hisyam Syafii
YASIN Vol 5 No 2 (2025): YASIN: Jurnal Pendidikan dan Sosial Budaya
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v5i2.5089

Abstract

This paper talks about how to take care of a grandmother who is responsible for taking care of the primary caregiver, because the primary caregiver is working as a migrant worker. The purpose of this study is to examine more deeply what efforts grandmothers can make in implementing positive parenting while taking care of their grandchildren. It is hoped that with this research, the results can be used as a role model for positive parenting of a grandmother to her grandchildren, and can be applied by other grandmothers. So that the grandmothers are able to shape the behavior and personality of mature grandchildren. This type of research is qualitative, with the type of approach being content analysis, namely news analysis, journal articles, books, videos and so on focusing on Central Java and Yogyakarta. The results of the study show that positive parenting is actually the main basis for the formation of positive children's character and behavior, besides that it is also the basis for the formation of a mature personality. If the parenting that is sown is not positive, then the child will experience mental and behavioral pain not only in his body but also in his soul and mind. This affects when growing up, children will have an inner disease that will continue to be attached, which in the end cannot be cured. Therefore, positive parenting must be realized, studied and developed by parents and secondary caregivers, in order to be able to create mature and positive personalities and characters of children and grandchildren.
Insomnia dalam Psikologi dan Pandangan Islam tentang Ketenangan Jiwa Azam Syukur Rahmatullah; Muhammad Hisyam Syafii
YASIN Vol 5 No 2 (2025): YASIN: Jurnal Pendidikan dan Sosial Budaya
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v5i2.5208

Abstract

This study discusses the phenomenon of insomnia as a disorder of sleep quality that is increasing, especially among adolescents and young adults. Insomnia not only has an impact on an individual's health but can also trigger social problems, such as increased negative behavior due to failure to control oneself. This study aims to understand the psychological factors that contribute to insomnia and how the concept of peace of mind in Islam can be a solution in overcoming it. The research method used is a qualitative descriptive approach with field study studies through observations, observations, and interviews which are then strengthened by literature study and data analysis from various sources of psychology and Islamic teachings. The results of the study show that stress, anxiety, and an unhealthy lifestyle are the main factors that trigger insomnia. From an Islamic perspective, worship practices such as dhikr, tahajud prayers, and maintaining spiritual balance can have a calming effect that helps with sleep disorders. Likewise, from most people in Indonesia, especially in Jogyakarta and Central Java, that the number of insomnia is due to excessive stress, both from problems, pressure obligations and also lack of regular sleep. The impact is that daily life becomes more difficult or unpleasant. Therefore, this study emphasizes that Islamic psychological and spiritual approaches can be an effective solution in managing and reducing insomnia experienced by the community by convincing themselves and activities in the environment.
Co-Authors Azam Syukur Rahmatullah Purnomo, Halim