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All Journal Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Community Service (Abdisci)
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Analisis Strategi Bauran Pemasaran Terhadap Minat Pembelian Air Minum dalam Kemasan Bariklana Desa Parseh Kecamatan Socah Bangkalan Bastoni; Tarman, Manah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4000

Abstract

The purpose of this study was to analyze the effect of marketing mix on buying interest. This research uses a quantitative approach. This research was conducted on 50 consumers and the data collection methods used included questionnaires, interviews and observations. The results of this study prove that the independent variables X1 (people), X2 (promotion), X3 (people), and X4 (process) and X5 (physical evidence) have a positive influence on the dependent variable Y (purchase interest) because the sig value below 0.05 indicates a statistically significant value.
Co-Authors Arisandi, Bayu Fitri Dian Perwitasari Kumalasari, Ratih Lina Flaviana Tilik Pratama, Muhamammad Hiqbal Suhadi Tarman, Manah Tri Kurnia Rahayu Wicaksono, Freddy Widyani, Retno Yuliananda, Devi