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All Journal BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) COMMENT: Journal of Community Empowerment Evidence Midwifery Journal
Enjelika, Enjelika
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Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya Ulfa, Dina Maria Maria; Enjelika, Enjelika; Firdaus Romadhoni, Satrio Ahmadtul; Putra Wardanu, Aditya; Sudarmiatin, Sudarmiatin
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13214

Abstract

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector. Keywords: Marketing Mix 7P, Marketing Strategy, Patient Satisfaction, Healthcare Clinic, Competitiveness
STRATEGI PENINGKATAN LAYANAN DAN EFISIENSI OPERASIONAL DENGAN SOSIALISASI PENGGUNAAN SIAPIK PADA APOTEK YOUSAN Pratiwi, Raras Ajeng; Enjelika, Enjelika; Elizza, Nadilla; Putri, Nanda Aulia; Dewi, Putu Vina Listi; Wijaya, Rizaldi; Rizki, Marsi Fella; Ameraldo, Fedi
COMMENT: Journal of Community Empowerment Vol 4, No 1 (2024): June
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/comment.v4i1.537

Abstract

AbstractEffective financial management is a vital component in ensuring the operational sustainability of businesses, particularly in the pharmaceutical sector such as pharmacies. This article examines a strategic approach to improving the efficiency and accuracy of financial records at Yousan Pharmacy by providing training on the use of the SIAPIK (Practical and Informative Health Accounting Information System) application. The research employs a qualitative descriptive approach through direct observation and in-depth interviews with pharmacy staff. The training program is designed to equip staff with the necessary knowledge and skills to manage financial data digitally, thereby reducing the risks of manual errors and enhancing the speed of financial reporting. The analysis reveals that implementing the SIAPIK application not only boosts operational efficiency but also fosters greater transparency in financial management. This article advocates for the full adoption of the SIAPIK application to support operational sustainability and facilitate data-driven decision-making processes.  Keywords: financial management, pharmacy, SIAPIK application, training, digitalizationAbstrakManajemen keuangan yang baik menjadi salah satu elemen kunci dalam menjaga keberlangsungan operasional usaha, terutama di sektor farmasi seperti apotek. Artikel ini mengulas pendekatan strategis untuk meningkatkan efisiensi dan akurasi pencatatan keuangan di Apotek Yousan melalui pelatihan penggunaan aplikasi SIAPIK (Sistem Informasi Akuntansi Praktis dan Informatif Kesehatan). Pengabdian dilakukan dengan pendekatan deskriptif kualitatif melalui observasi langsung dan wawancara mendalam dengan staf apotek. Pelatihan ini dirancang untuk membekali staf dengan pemahaman dan keterampilan yang diperlukan dalam mengelola data keuangan secara digital, sehingga mampu meminimalkan risiko kesalahan pencatatan manual dan meningkatkan kecepatan dalam penyusunan laporan keuangan. Hasil analisis menunjukkan bahwa implementasi aplikasi SIAPIK tidak hanya meningkatkan efisiensi kerja, tetapi juga memberikan transparansi yang lebih tinggi dalam pengelolaan keuangan. Artikel ini merekomendasikan adopsi aplikasi SIAPIK secara menyeluruh guna mendukung keberlanjutan operasional dan pengambilan keputusan berbasis data yang lebih akurat. Kata kunci: manajemen keuangan, apotek, aplikasi SIAPIK, pelatihan, digitalisasi
Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya Ulfa, Dina Maria; Enjelika, Enjelika; Romadhoni, Satrio Ahmadtul Firdaus; Sudarmiatin, Sudarmiatin
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13313

Abstract

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector. Keywords: Marketing Mix 7P, marketing strategy, patient satisfaction, healthcare clinic, competitiveness
Pengaruh Fear of Missing Out (FOMO) dan Viral Marketing yang Ditimbulkan oleh Tiktok Terhadap Keputusan Pembelian Gadget Terbaru di Kalangan Mahasiswa Kota Malang Enjelika, Enjelika; Zagladi, Arief Noviarakhman
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 2 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i2.13286

Abstract

This research aims to analyze the influence of Fear of Missing Out (Fomo) and viral marketing caused by TikTok on students' decisions to purchase the latest gadgets in Malang City. This research uses quantitative methods and descriptive research type. The sampling technique uses non-probability sampling and is carried out using purposive sampling. The sample in this research were active Malang City students who used the TikTok application. The data collection technique uses a questionnaire. The data obtained were analyzed using the multiple regression analysis method with the help of the SPSS program.   Keywords: Fear Of Missing Out (Fomo), Purchase Decisions, Viral Marketing
Asuhan Kebidanan Pada Bayi Baru Lahir Di PMB Nelly Suryani Wilayah Kerja Puskesmas Kuok Enjelika, Enjelika; Apriyanti, Fitri; Miftahurrahmi, Miftahurrahmi
Evidence Midwifery Journal Vol. 2 No. 3 (2023): JULI 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/emj.v2i3.19582

Abstract

Newborn normally or commonly called neonates is a baby born with a gestational age of more than 37 weeks with a weight of 2500-4000 grams. Providing midwifery care by using the midwifery management approach to newborns. A in PBM Nelly Suryani Kuok Village, Kuok District in 2022. The design of this research is descriptive, which is to describe or describe the description of the level of knowledge in newborn mothers in PMB Nelly, Kuok Village, Kuok District. This study is the study and collection of basic data which is the initial stage of midwifery management is carried out using SOAP with Varney's mindset, namely subjective data assessment, objective data assessment, analysis and management in accordance with the problems complained of by. Ny. A is a normal newborn baby. Based on the monitoring given for 8 days, the care given to Ny. A went smoothly and there was a decrease in pain felt by Ny. A During the provision of care and care provided has been running comprehensively.
Co-Authors Ameraldo, Fedi Andreant, Mohammad Yogy Apriyanti, Fitri Arief Noviarakhman Zagladi Arika Fitriani Dewi, Putu Vina Listi Elizza, Nadilla Engela, Triana Febriyani, Refadila Firdaus Romadhoni, Satrio Ahmadtul Fitratul Aini, Fitratul Miftahurrahmi, Miftahurrahmi Muzamil, Nasor Pratiwi, Raras Ajeng Putra Wardanu, Aditya Putri, Nanda Aulia Rahmadani, Aisyah Rahmi, Dini Ulfia Rizki, Marsi Fella Romadhoni, Satrio Ahmadtul Firdaus Rupaidah, Ade Indah Situmorang, Jerry Vinsensius Sudarmiatin Ulfa, Dina Maria Ulfa, Dina Maria Maria Wijaya, Rizaldi