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All Journal Journal of Management and Bussines (JOMB) Jurnal Ilmiah Nusantara
Ulfa, Dina Maria
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PERAN FILSAFAT KEILMUAN DALAM PERKEMBANGAN ILMU PENGETAHUAN Ulfa, Dina Maria; Fadhilah Nur Oktaviani; Agung Winarno
JURNAL ILMIAH NUSANTARA Vol. 1 No. 6 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i6.2878

Abstract

Philosophy of science plays a crucial role in providing a conceptual foundation for knowledge development, particularly by studying ontology, epistemology, and axiology. This study aims to explore how the philosophy of science contributes to the advancement of knowledge, including its role in establishing ethical and moral frameworks to address technological and social challenges. Using descriptive analysis based on a literature review, this research reveals that the philosophy of science functions as a theoretical framework and a critical control tool for applying science in society. The findings emphasize the importance of interdisciplinary integration and the development of new paradigms to address global challenges. With its holistic approach, the philosophy of science is shown to guide the evolution of knowledge to remain relevant, ethical, and positively impactful for civilization.
Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya Ulfa, Dina Maria; Enjelika, Enjelika; Romadhoni, Satrio Ahmadtul Firdaus; Sudarmiatin, Sudarmiatin
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13313

Abstract

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector. Keywords: Marketing Mix 7P, marketing strategy, patient satisfaction, healthcare clinic, competitiveness
Analisis Kepuasan Pasien terhadap Pelayanan Kesehatan Menggunakan Metode Servqual Studi Kasus di Fasilitas Kesehatan Tingkat Pertama (FKTP) Klinik Universitas Brawijaya Ulfa, Dina Maria; Arief Noviarakhman Zagladi
Journal of Management and Bussines (JOMB) Vol. 8 No. 3 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/t4sfwm40

Abstract

This study aims to analyze the level of patient satisfaction with healthcare services by comparing patient expectations and perceptions and identifying gaps in service quality at the Primary Health Facility (FKTP) of the Brawijaya University Clinic using the SERVQUAL method. The research method used was descriptive quantitative research with a convenience sampling technique. The study sample consisted of 98 respondents, patients of the Brawijaya University Clinic, determined using the Slovin formula from a population of 4,329 patients. Data collection was conducted through a questionnaire based on the five dimensions of SERVQUAL: tangibles, reliability, responsiveness, assurance, and empathy. Data analysis was performed using the SERVQUAL method to measure the gap between patient perceptions and expectations and the Wilcoxon Signed-Rank Test to determine the significance of the difference between the two. The results showed that the Tangibles dimension had a positive gap value of 0.23, indicating that the clinic's physical facilities met or even exceeded patient expectations. Meanwhile, the dimensions of Empathy (-0.27), Assurance (-0.25), Reliability (-0.22), and Responsiveness (-0.01) had negative gap values, indicating that there are still service aspects that need improvement. The Wilcoxon test results showed an Asymp. Sig. (2-tailed) value of 0.229 (>0.05), indicating no significant difference between patient expectations and perceptions of the quality of service provided. The conclusion of this study indicates that, in general, the quality of service at the Brawijaya University Clinic has met patient expectations. However, continuous improvement needs to be focused on the Empathy and Assurance dimensions to optimally enhance patient satisfaction and quality of healthcare services.   Keywords: Patient Satisfaction, Service Quality, Primary Healthcare Facilities
Co-Authors Arief Noviarakhman Zagladi Enjelika, Enjelika Fadhilah Nur Oktaviani Romadhoni, Satrio Ahmadtul Firdaus Sudarmiatin