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PERAN FILSAFAT KEILMUAN DALAM PERKEMBANGAN ILMU PENGETAHUAN Ulfa, Dina Maria; Fadhilah Nur Oktaviani; Agung Winarno
JURNAL ILMIAH NUSANTARA Vol. 1 No. 6 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i6.2878

Abstract

Philosophy of science plays a crucial role in providing a conceptual foundation for knowledge development, particularly by studying ontology, epistemology, and axiology. This study aims to explore how the philosophy of science contributes to the advancement of knowledge, including its role in establishing ethical and moral frameworks to address technological and social challenges. Using descriptive analysis based on a literature review, this research reveals that the philosophy of science functions as a theoretical framework and a critical control tool for applying science in society. The findings emphasize the importance of interdisciplinary integration and the development of new paradigms to address global challenges. With its holistic approach, the philosophy of science is shown to guide the evolution of knowledge to remain relevant, ethical, and positively impactful for civilization.
Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya Ulfa, Dina Maria; Enjelika, Enjelika; Romadhoni, Satrio Ahmadtul Firdaus; Sudarmiatin, Sudarmiatin
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13313

Abstract

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector. Keywords: Marketing Mix 7P, marketing strategy, patient satisfaction, healthcare clinic, competitiveness