Garuda - Garba Rujukan Digital

Analyzing YG Entertainment's Financial Impact: Addressing Brand Image Decline and Solutions Sarjono, Haryadi; Zetta, Azlia; Sitorus, Grace Cynthia Magdalena; Soeratin, Boyke Setiawan
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11937

This research explores the impact of YG Entertainment's strategy in 2019 on the company's financial condition and image after a series of problems involving its artists in 2019. YG Entertainment, a prestigious South Korean entertainment company, faced major challenges, including prostitution-related controversies, drug scandals, and tax problems. These problems caused a decline in the value of the company's shares and raised concerns among investors and fans. This research aims to investigate the strategies implemented by YG Entertainment to recover from financial losses and assess the effect of these solutions on the company's financial condition. In addition, this research aims to measure the magnitude of losses experienced by YG Entertainment and the extent of financial recovery after implementing the strategy. Next, this research explores the importance of brand image in influencing the financial condition of entertainment companies. The research findings serve as a source of knowledge for readers who want to understand real cases of how companies overcome crises and their sequential impacts. For the author, this research contributes to knowledge and learning in exploring the dynamics of the entertainment industry which is full of challenges. Further research explored the problems faced by YG Entertainment in 2019, with scandals involving prominent artists. The impact of this problems on the company's share value and market capitalization is discussed, showing the seriousness of the challenges faced by the entertainment giant. YG Entertainment's solution involves the debut of a new boy band, re-planning the presence of artists who have been absent for a long time, and renewing contracts. Research shows that this strategy produces a positive response.Overall, this research provides valuable insight into the dynamic relationship between brand image, financial condition, and crisis management in the entertainment industry, using YG Entertainment as a case study.

The Effect of The Israeli and Palestinian War Boycott on Starbucks Financ-es Sarjono, Haryadi; Khairunnisa, Athalia Shafa; Sandy, Chelsea Anggita Nurramah; Leono, Melfinna; Melisa; Soeratin, Boyke Setiawan
Jurnal Ekonomi Dan Statistik Indonesia Vol 4 No 1 (2024): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.04.01.02

The Israel-Palestine conflict has had a significant impact on multinational companies like Starbucks, with boycotts being conducted as a form of protest against alleged support for Israel by Starbucks. The boycott has greatly affected the company's finances, as well as its reputation and overall business expansion. This study aims to assess the financial condition of Starbucks following the boycott phenomenon. The method used in this research is literature review. The collected data shows the extent of Starbucks' financial decline, including not only global sales but also the drop in Starbucks' stock price. Additionally, the study provides information on the reasons behind the boycott and Starbucks' clarifications. Based on the data obtained, Starbucks experienced the longest and steepest stock decline since its IPO, with an 11-day consecutive drop from $107.21 to $93.8906, amounting to approximately $12 billion. This decline reflects investor concerns about the company's sales trends. Starbucks also faced a sales drop of $862.3 million in Q1 2024. Furthermore, the boycott's effects caused Starbucks to delay its expansion and only realize new store openings in Q1 2024. This is because Starbucks focused more on the welfare of its employees and improving sales performance. To mitigate the impact of the boycott, Starbucks can diversify its services, invest in digital technology, and maintain transparent communication to avoid misunderstandings. By taking appropriate and responsive actions, Starbucks can restore sales and consumer trust.

The Model Of Digital Marketing And Electronic Word Of Mouth Communication Soeratin, Boyke Setiawan; Limakrisna, Nandan; Utama, Andyan Pradipta; Trisnawati, Nana; Irsyaddin, Muhammad Millah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2374

The purpose of this study is to test whether digital marketing and electronic word-of-mouth influence purchase decisions. The type of research used in this study is quantitative research. The subjects of this study were students of the Faculty of Economics and Business, Winaya Mukti University, Bandung. The data collection method used a questionnaire survey with a sample of 100 respondents using the Tokopedia marketplace for FEB UNWIM Bandung students. Data analysis used in this study was multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that digital marketing and e-WOM variables have a positive and significant impact on the purchasing decisions of Tokopedia market users among FEB UNWIM Bandung students.

Samsung’s Finances Shape Its Tech Future Sarjono, Haryadi; Ravelliyo , Juvenn Elkins; Rainer , R.; Soeratin, Boyke Setiawan
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1190

Samsung Electronics has long captivated the world, not just with its cutting-edge gadgets and futuristic innovations but with a financial strategy that cements its dominance in the tech industry. This abstract explores the intricate relationship between Samsung's financial performance and its relentless pursuit of innovation, revealing the strategic elements that have propelled it to the pinnacle of the global tech ecosystem. Beyond its dazzling screens and advanced functionalities lies a well-orchestrated financial framework that fuels its success. This study uncovers the key factors behind its sustained growth by analyzing Samsung's revenue streams, market share dominance, strategic investments, and past financial milestones. Through an in-depth examination of financial reports, industry trends, and expert insights, we dissect the mechanisms that have shaped Samsung's trajectory in an ever-evolving technological landscape. More than just a case study, this analysis offers a blueprint for future tech giants, highlighting the crucial interplay between financial acumen, innovation, and strategic foresight. As we explore Samsung's ambitious vision for the future, we gain deeper insights into how financial strength is the bedrock for groundbreaking advancements, setting the stage for the next chapter in technological evolution.

Adaptive Credit Risk Modeling with Machine Learning and Financial Mathematics Sarjono, Haryadi; Soeratin, Boyke Setiawan; Rahmawati
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 2 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.02.01

This study examines the integration of financial mathematics and artificial intelligence (AI), focusing on credit risk analysis within the financial industry. Traditionally, financial mathematics has played a central role in modeling and assessing credit risk. However, recent technological advancements have enabled a more synergistic relationship between financial mathematics and AI, particularly through the use of machine learning. This integration enhances risk assessment by leveraging classification algorithms to uncover complex patterns in historical data patterns that are often difficult to detect using conventional methods. Through a case study in the financial sector, this research explores the application of classification algorithms to better understand customer behavior, evaluate credit history, and predict the likelihood of future loan repayment. In the realm of machine learning, classification techniques are essential for processing large volumes of data and generating accurate risk predictions. By combining the analytical rigor of financial mathematics with the predictive power of machine learning, this study aims to develop a robust and adaptive model for credit risk analysis one capable of responding to dynamic market and economic conditions, and improving the overall decision-making process in credit assessment.

E-Supply Chain Management and Customer Satisfaction in Indonesian E-Commerce Sarjono, Haryadi; Mahira, Tubagus; Soeratin, Boyke Setiawan
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1381

This study examines the impact of Electronic Supply Chain Management (e-SCM) implementation on operational performance and customer satisfaction in Indonesian e-commerce companies. As digital commerce continues to grow rapidly, primarily through platforms such as Shopee and Tokopedia, understanding the effectiveness of supply chain digitization becomes increasingly crucial. The study aims to identify which e-SCM factors contribute most significantly to enhancing company performance and meeting evolving consumer expectations. Using a quantitative approach with 252 respondents, factor analysis identified six critical success factors: market adaptation, inventory control, revenue improvement, remote product monitoring, product quality, and technology utilization. The results demonstrate that effective e-SCM implementation significantly improves process efficiency, cost accuracy, service responsiveness, and product availability, all of which are strongly correlated with customer satisfaction. Furthermore, this research highlights the practical implications for e-commerce companies to overcome challenges such as integration complexity and cybersecurity risks. The findings provide a strategic foundation for firms seeking to enhance their digital supply chains and maintain competitiveness in a rapidly evolving market landscape.

The Effect of The Israeli and Palestinian War Boycott on Starbucks Financ-es Sarjono, Haryadi; Khairunnisa, Athalia Shafa; Sandy, Chelsea Anggita Nurramah; Leono, Melfinna; Melisa; Soeratin, Boyke Setiawan
Jurnal Ekonomi Dan Statistik Indonesia Vol 4 No 1 (2024): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.04.01.02

The Israel-Palestine conflict has had a significant impact on multinational companies like Starbucks, with boycotts being conducted as a form of protest against alleged support for Israel by Starbucks. The boycott has greatly affected the company's finances, as well as its reputation and overall business expansion. This study aims to assess the financial condition of Starbucks following the boycott phenomenon. The method used in this research is literature review. The collected data shows the extent of Starbucks' financial decline, including not only global sales but also the drop in Starbucks' stock price. Additionally, the study provides information on the reasons behind the boycott and Starbucks' clarifications. Based on the data obtained, Starbucks experienced the longest and steepest stock decline since its IPO, with an 11-day consecutive drop from $107.21 to $93.8906, amounting to approximately $12 billion. This decline reflects investor concerns about the company's sales trends. Starbucks also faced a sales drop of $862.3 million in Q1 2024. Furthermore, the boycott's effects caused Starbucks to delay its expansion and only realize new store openings in Q1 2024. This is because Starbucks focused more on the welfare of its employees and improving sales performance. To mitigate the impact of the boycott, Starbucks can diversify its services, invest in digital technology, and maintain transparent communication to avoid misunderstandings. By taking appropriate and responsive actions, Starbucks can restore sales and consumer trust.

Marketing Analysis of Kopi Kenangan: Enhancing Customer Purchase Decisions Sarjono, Haryadi; Gading, Indira Ausani; Fatima, Nazwa; Randy, Aisyah Rahma; Jasmine, Syakira Fakhriya; Putri , Kalea Okta; Soeratin, Boyke Setiawan
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research examines the marketing strategy of Kopi Kenangan, a Grab-and-Go coffee brand founded in 2017. On its first day, it sold 700 cups of coffee, showing strong market interest. The company uses the 4P marketing mix (Product, Price, Place, Promotion) effectively, supported by product innovation and active social media promotion. Kopi Kenangan targets Millennials and Gen Z, who often visit coffee shops to relax and socialize. The brand offers a unique customer experience through tasty, affordable drinks, modern café designs, and free WiFi. This research uses a qualitative narrative method, based on secondary data from journals, articles, and market reports. The analysis includes content analysis and SWOT analysis. The results show that Kopi Kenangan has strong brand recognition and market opportunities, but also faces competition and potential risks. Its success lies in building a positive brand image, maintaining high product quality, and using smart marketing strategies. While image attracts interest, product quality is a key factor in actual purchasing decisions. To sustain growth, Kopi Kenangan must continue to innovate, maintain quality, and stay connected with the preferences of young consumers. This study gives valuable insights for businesses aiming to thrive in the competitive coffee market by appealing to the younger generation

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