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All Journal Mitra Mahajana: Jurnal Pengabdian Masyarakat Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Fathiyah, Nabila Trisya
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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KEPEMIMPINAN TRANSFORMASIONAL RIDWAN KAMIL : INOVASI, TANTANGAN DAN DAMPAKNYA DI KOTA BANDUNG Padmarini, Maritza Regita; Fathiyah, Nabila Trisya; Antasya, Visye; Eurolia, Ratna Yosefin
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 5 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Kepemimpinan transformasional memainkan peran penting dalam pemerintahan daerah untuk meningkatkan kualitas pelayanan publik dan memberdayakan masyarakat. Ridwan Kamil, sebagai Wali Kota Bandung, menerapkan prinsip-prinsip ini dalam kebijakannya. Penelitian ini bertujuan untuk menganalisis penerapan gaya kepemimpinan transformasional Ridwan Kamil melalui program-programnya, menggunakan metode studi literatur dengan teori transformasional dari Sudarwan Danim dan Suparno (2009:62). Hasil penelitian menunjukkan bahwa Ridwan Kamil berhasil menerapkan indikator kepemimpinan transformasional, seperti inovasi dan pemberdayaan masyarakat, melalui program PIPPK dan inisiatif "Smart City," meskipun dalam prosesnya masih menuai beberapa kritik dari masyarakat. Dengan demikian, Ridwan Kamil dapat dikategorikan sebagai pemimpin transformasional yang efektif dalam mengatasi masalah lama di Bandung, memberikan dampak positif terhadap kualitas hidup dan pelayanan publik.
INOVASI DIGITAL DALAM PEMBERDAYAAN UMKM: IMPLEMENTASI AUGMENTED REALITY PADA PRODUK KUE BASAH KHAS PALEMBANG Putri, Aulia Utami; Imania, Katriza; Rahmawati, Annisa; Saputri, Efrilia Wanda; Fathiyah, Nabila Trisya
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 Nomor 3 November 2025
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v6i3.6884

Abstract

Palembang is known for its variety of traditional culinary products, including kue basah (traditional wet cakes), which serve both as a cultural identity and an economic opportunity for micro, small, and medium enterprises (MSMEs). One of the main challenges faced by these MSMEs is low brand recall and brand recognition, particularly among younger consumers who rely on digital media as a reference for purchases. This community service activity aimed to empower kue basah MSMEs through digital innovation by implementing an interactive catalog based on Augmented Reality (AR) as a marketing strategy. The activity employed a participatory approach, including partner situation analysis, AR catalog design, product photography and AR training, and evaluation through pre-tests and post-tests. The training involved the owner and employees of MSMEs Bunda Rayya as well as members of the South Sumatra Cake and Culinary Entrepreneurs Association (Aspenku). The AR catalog enabled consumers to explore 3D product visuals, descriptions, and additional information interactively. Evaluation results showed an increase in the participants’ average score from 62 to 79, with paired t-test analysis indicating a highly significant difference (t(9) = 3.28; p < 0.01), demonstrating the effectiveness of the training in improving product photography skills and AR utilization. This activity enhanced MSMEs’ capacity for digital promotion, strengthened the cultural identity of Palembang’s culinary heritage, fostered consumer engagement, and expanded market opportunities. These findings provide a foundation for the development of sustainable empowerment programs and the replication of digital innovation in other traditional culinary MSMEs.
EMPOWERING SMALL AND MEDIUM ENTERPRISES THROUGH AUGMENTED REALITY TECHNOLOGY FOR BRANDING AND PROMOTING TRADITIONAL PALEMBANG CAKES Putri, Aulia Utami; Imania, Katriza; Rahmawati, Annisa; Sevtiani, Alvina; Saputri, Efrilia Wanda; Fathiyah, Nabila Trisya
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 Nomor 3 November 2025
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v6i3.7016

Abstract

Palembang city is known as a culinary destination with a variety of traditional cakes such as Kue Gandus, Ketan Kuning Serundeng, Kojo, Muso, and Srikaya, which are local cultural identities. Micro, Small, and Medium Enterprises (MSMEs) like Dapoer Endungqu play an important role in preserving this culinary tradition, but face challenges in digital marketing and branding. This service activity aims to empower MSMEs through Augmented Reality (AR) technology to enhance the promotion and branding of traditional Palembang cake products. The implementation method uses a participatory approach that includes initial observation and identification of partner needs, product sampling, AR-based digital media design, and partner training and mentoring. The results show an increase in partner capacity in product photography, the use of interactive AR catalogues, and social media management, which strengthens visual appeal, consumer interaction, and promotional reach. The discussion confirms that AR effectively increases customer trust and loyalty without diminishing cultural value. The conclusion confirms that AR integration can strengthen the competitiveness of MSMEs in the digital age. Follow-up includes further development of the AR application, periodic monitoring, and program expansion to other culinary MSMEs for innovation and sustainability.  
Co-Authors Annisa Rahmawati Antasya, Visye Eurolia, Ratna Yosefin Imania, Katriza Padmarini, Maritza Regita Putri, Aulia Utami Saputri, Efrilia Wanda Sevtiani, Alvina