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All Journal Jurnal Paradigma Jurnal Ilmiah Ilmu Administrasi Mitra Mahajana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia
Saputri, Efrilia Wanda
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Peningkatan Kesadaran Kebangsaan Bagi Pemuda Desa Sungai Rengas I melalui Bedah Film Jenderal Soedirman Nadjib , Abdul; Suleman, Zulfikri; Khairunnas; Rafinzar, Rahmat; Istiqoma; Saputri, Efrilia Wanda
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3724

Abstract

Generasi muda Indonesia menghadapi krisis identitas dan memudarnya nilai kebangsaan akibat pengaruh globalisasi dan budaya asing. Untuk menjawab tantangan ini, Tim Pengabdian Masyarakat Universitas Sriwijaya bersama Karang Taruna Desa Sungai Rengas I melaksanakan kegiatan pemutaran dan diskusi film bertema kepahlawanan, dengan fokus pada film “Jenderal Soedirman.” Kegiatan ini bertujuan untuk meningkatkan kesadaran kebangsaan pemuda melalui pemutaran dan diskusi film Jenderal Soedirman. Metode pelaksanaan mencakup empat tahapan, yaitu pre-test, bedah film, penyampaian materi dan diskusi, dan post-test. Peserta sebanyak 30 pemuda Karang Taruna Desa Rengas I. Hasil kegiatan menunjukkan peningkatan pemahaman peserta dari 71% menjadi 100%. Dampak kegiatan terlihat dari meningkatnya pemahaman dan partisipasi generasi muda dalam kegiatan kebangsaan.
INOVASI DIGITAL DALAM PEMBERDAYAAN UMKM: IMPLEMENTASI AUGMENTED REALITY PADA PRODUK KUE BASAH KHAS PALEMBANG Putri, Aulia Utami; Imania, Katriza; Rahmawati, Annisa; Saputri, Efrilia Wanda; Fathiyah, Nabila Trisya
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 Nomor 3 November 2025
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v6i3.6884

Abstract

Palembang is known for its variety of traditional culinary products, including kue basah (traditional wet cakes), which serve both as a cultural identity and an economic opportunity for micro, small, and medium enterprises (MSMEs). One of the main challenges faced by these MSMEs is low brand recall and brand recognition, particularly among younger consumers who rely on digital media as a reference for purchases. This community service activity aimed to empower kue basah MSMEs through digital innovation by implementing an interactive catalog based on Augmented Reality (AR) as a marketing strategy. The activity employed a participatory approach, including partner situation analysis, AR catalog design, product photography and AR training, and evaluation through pre-tests and post-tests. The training involved the owner and employees of MSMEs Bunda Rayya as well as members of the South Sumatra Cake and Culinary Entrepreneurs Association (Aspenku). The AR catalog enabled consumers to explore 3D product visuals, descriptions, and additional information interactively. Evaluation results showed an increase in the participants’ average score from 62 to 79, with paired t-test analysis indicating a highly significant difference (t(9) = 3.28; p < 0.01), demonstrating the effectiveness of the training in improving product photography skills and AR utilization. This activity enhanced MSMEs’ capacity for digital promotion, strengthened the cultural identity of Palembang’s culinary heritage, fostered consumer engagement, and expanded market opportunities. These findings provide a foundation for the development of sustainable empowerment programs and the replication of digital innovation in other traditional culinary MSMEs.
Analisis SP4N-LAPOR Dalam Transformasi Pelayanan Publik BPS Kota Palembang Tahun 2025 Saputri, Efrilia Wanda; Indriani, Tarisa Amelia; Maharani, Nabilla Dwi; Imania, Katriza; Pangestu, Aji
JURNAL ILMIAH ILMU ADMINISTRASI Vol. 15 No. 2 (2025): Jurnal Ilmiah Ilmu Administrasi
Publisher : UNIVERSITAS ISLAM SYEKH YUSUF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jiia.v15i2.7953

Abstract

Analisis terhadap implementasi SP4N-LAPOR di BPS Kota Palembang tahun 2025 menunjukkan bahwa sistem pengaduan nasional berbasis digital ini memiliki peran penting dalam mendukung transformasi pelayanan publik. Penelitian ini menggunakan metode Systematic Literature Review (SLR) melalui telaah dokumen resmi, laporan pengelolaan SP4N-LAPOR, dan literatur terkait pengelolaan pengaduan masyarakat. Temuan menunjukkan bahwa pengelolaan laporan di BPS Kota Palembang telah berjalan sesuai prosedur, tercermin dari penyelesaian 100 persen laporan pada periode Januari–Mei 2025 disertai mekanisme verifikasi dan tindak lanjut yang jelas. Sistem ini berkontribusi pada peningkatan akuntabilitas dan keterbukaan informasi serta mendorong pelibatan masyarakat dalam pengawasan pelayanan publik. Namun, implementasinya masih menghadapi kendala seperti rendahnya literasi digital, minimnya pemanfaatan aplikasi oleh masyarakat, keterbatasan infrastruktur, dan perlunya peningkatan kapasitas SDM pengelola. Secara keseluruhan, SP4N-LAPOR berperan penting dalam mendorong pelayanan publik yang lebih responsif dan modern, meskipun diperlukan penguatan sosialisasi dan dukungan teknologi agar pemanfaatannya dapat lebih optimal.
EMPOWERING SMALL AND MEDIUM ENTERPRISES THROUGH AUGMENTED REALITY TECHNOLOGY FOR BRANDING AND PROMOTING TRADITIONAL PALEMBANG CAKES Putri, Aulia Utami; Imania, Katriza; Rahmawati, Annisa; Sevtiani, Alvina; Saputri, Efrilia Wanda; Fathiyah, Nabila Trisya
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 Nomor 3 November 2025
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v6i3.7016

Abstract

Palembang city is known as a culinary destination with a variety of traditional cakes such as Kue Gandus, Ketan Kuning Serundeng, Kojo, Muso, and Srikaya, which are local cultural identities. Micro, Small, and Medium Enterprises (MSMEs) like Dapoer Endungqu play an important role in preserving this culinary tradition, but face challenges in digital marketing and branding. This service activity aims to empower MSMEs through Augmented Reality (AR) technology to enhance the promotion and branding of traditional Palembang cake products. The implementation method uses a participatory approach that includes initial observation and identification of partner needs, product sampling, AR-based digital media design, and partner training and mentoring. The results show an increase in partner capacity in product photography, the use of interactive AR catalogues, and social media management, which strengthens visual appeal, consumer interaction, and promotional reach. The discussion confirms that AR effectively increases customer trust and loyalty without diminishing cultural value. The conclusion confirms that AR integration can strengthen the competitiveness of MSMEs in the digital age. Follow-up includes further development of the AR application, periodic monitoring, and program expansion to other culinary MSMEs for innovation and sustainability.  
PUBLIC-PRIVATE PARTNERSHIP: EVALUASI STRATEGI PEMERINTAH DAN SWASTA DALAM PENGEMBANGAN SPORT TOURISM DI KOTA PALEMBANG Turrahmi, Aulia; Saputri, Efrilia Wanda; Ramawati, Selvi; Indriani, Tarisa Amelia; Ningsih, Rahma Diana Oktavia
Jurnal Paradigma Vol 14, No 2 (2025): JURNAL PARADIGMA
Publisher : Magister Administrasi Publik FISIP Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jp.v14i2.20758

Abstract

Penelitian ini membahas pengelolaan sport tourism di Kota Palembang dengan fokus pada kolaborasi antara pemerintah dan sektor swasta melalui skema Public-Private Partnership (PPP) dalam pengembangan kawasan Jakabaring Sport City (JSC). Meskipun Palembang memiliki infrastruktur olahraga berstandar internasional dan pengalaman menyelenggarakan berbagai ajang olahraga besar, pemanfaatan kawasan JSC sebagai destinasi sport tourism belum optimal. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur untuk menganalisis strategi pengelolaan JSC serta hubungan kemitraan pemerintah dan swasta dalam pengembangan destinasi wisata olahraga berkelanjutan. Hasil kajian menunjukkan bahwa skema PPP seperti Operation and Maintenance (O&M), Leasing, dan Build-Operate-Transfer (BOT) telah diterapkan dalam berbagai proyek infrastruktur dan layanan publik di Palembang. Dalam konteks pengelolaan JSC, kerja sama antara pemerintah daerah dan BUMD PT JSC menjadi kunci dalam menjamin keberlanjutan fasilitas dan pelayanan kawasan sport tourism. Penelitian ini merekomendasikan penguatan peran swasta dalam pendanaan dan inovasi, peningkatan promosi, serta integrasi kebijakan lintas sektor guna mengoptimalkan potensi JSC sebagai destinasi unggulan sport tourism di Asia Tenggara.
Co-Authors Annisa Rahmawati Fathiyah, Nabila Trisya Imania, Katriza Indriani, Tarisa Amelia Istiqoma Khairunnas Maharani, Nabilla Dwi Nadjib , Abdul Ningsih, Rahma Diana Oktavia Pangestu, Aji Putri, Aulia Utami Rafinzar, Rahmat Ramawati, Selvi Sevtiani, Alvina Suleman, Zulfikri Turrahmi, Aulia