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All Journal Indonesian Journal of Cultural and Community Development International Journal of Environmental, Sustainability, and Social Science
Putri, Pingkan Novita Yanda
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Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Rebranding and Digital Marketing of “Lejareh” Beverage at Ranting 'Aisyiyah Sidodadi Damayanti, Adinda Putri; Putri, Pingkan Novita Yanda; Santoso, Rachmat Adi; Abidin, Zainul; Maryam, Effy Wardati
Indonesian Journal of Cultural and Community Development Vol 16 No 1 (2025): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i1.1131

Abstract

This community service aims to increase the competitiveness and sustainability of the Lejareh ‘Aisyiyah Beverage UMKM in Ranting ‘Aisyiyah Sidodadi, Candi, Sidoarjo through a product rebranding strategy. Lejareh drinks, which are local products based on natural ingredients, have great potential for further development to meet increasingly competitive market needs. Service activities include packaging improvements, upgrading packaging labels, as well as operating offline and digital marketing. The results of the activity showed a significant increase in brand image and market acceptance of the newly packaged product. Apart from that, knowledge of UMKM players regarding marketing strategies and business management has also increased. It is hoped that this positive impact can encourage local economic growth and strengthen the economic independence of the ‘Aisyiyah community in the Sidodadi area.
Leadership Style, Work Environment, and Work Communication as Determinants of Generation Z Employee Performance at PT. Semoga Berkah Sukses Putri, Pingkan Novita Yanda; Ubaidillah, Hasan; Abadiyah, Rifdah
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 1 (2026): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i1.1780

Abstract

The point of this study is to look into how leadership style, work setting, and communication at work affect the success of Generation Z workers. In this study, leadership style, work setting, and communication at work are the independent factors. Employee success is the dependent variable. The study uses a descriptive quantitative method, which means that the numbers from the research results are used to explain things. The people in this study are all Generation Z workers at PT Semoga Berkah Sukses; there are 100 of them. The total sampling method was used to get a group that was representative of the whole population so that the results could be used more widely. For this study, version 25 of the SmartPLS (Partial Least Squares Structural Equation Modeling) program was used to help look at the data.
Co-Authors Damayanti, Adinda Putri Effy Wardati Maryam Rifdah Abadiyah Santoso, Rachmat Adi Ubaidillah, Hasan Zainul Abidin