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All Journal Telaah Bisnis JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
Putra, I Putu Dharmawan Suryagita Susila
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Humanities Computer Science & IT Economics, Econometrics & Finance Library & Information Science Social Sciences

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ANALISIS PENGARUH BRAND AWARENESS TERHADAP MINAT BELANJA DI MIXUE DAERAH TABANAN Putra, I Putu Dharmawan Suryagita Susila; Mardika, Agus Putra; Dewi, Ida Ayu Indra Kencana
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 1 No. 1 (2023): JIS SIWIRABUDA Maret 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v1i1.189

Abstract

Mixue is aggressively expanding its business with ice cream and tea in various countries, including Indonesia. Mixue in Indonesia is growing rapidly, seen from the increasing number of outlets in Indonesia, as well as in Tabanan district - Bali. In Tabanan there are already three mixue outlets. Tabanan community has a high interest in shopping for mixue products, the high interest in shopping is thought to be because the community already knows and recognizes the existence of the mixue brand before mixue was built in Tabanan. In this phenomenon, it is suspected that brand awareness has a significant influence on purchase intention, because of this the researcher examined how brand awareness affects purchase intention in the mixue Tabanan. In this study uses data collection techniques on various literatures, as well as various reports related to research variables, this study uses data collected by observation techniques in the form of direct observation at mixue outlets in the Tabanan, and interviews conducted by interviewing 5 people from generation Y and Generation Z in Tabanan. This study obtained results, namely the first brand identity affects shopping interest. Second, social media and word of mouth affect brand awareness, and third, brand awareness affects purchase intention.
Pengaruh Kualitas Pelayanan Terhadap Keinginan Belanja Konsumen Permana, Dewa Gde Yoga; Putra, I Putu Dharmawan Suryagita Susila; Danendra, Anak Agung Ngurah Bagus
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 2 No. 1 (2024): JIS SIWIRABUDA Maret 2024
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v2i1.279

Abstract

One of the main cornerstones of the Indonesian economy is MSMEs and have an impact on the growth of the Indonesian economy. One of the gatherings of MSME entrepreneurs is on the traditional market. In Indonesia today, there are still a lot of traditional markets, and the traditional market competes with e-commerce and modern markets like malls. In order for traditional markets to remain competitive, there needs to be a desire to buy from consumers. In this study, we investigated the influence of the quality of service provided on consumer spending desire with a quantitative method and with a sample size of as many as 50 respondents. For data analysis, use simple regression. In this study, a questionnaire is used to compile, and the Likert scale is used as a measure. This research shows that the quality of service can affect the desire to buy.
Empowering MSMEs in Bali through Financial Technology and Digital Payment Innovation to Enhance Global Competitiveness Permana, Dewa Gde Yoga; Wirayudha, I Gede Bayu; Putra, I Putu Dharmawan Suryagita Susila
Telaah Bisnis Vol. 26 No. 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.585

Abstract

This study aims to analyze the impact of Financial Technology (FinTech) and Digital Payment Innovation on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bali. This research employs a quantitative approach with Ordinary Least Squares (OLS) regression analysis to examine the relationship between FinTech usage, digital payment innovation, and MSME competitiveness. Data were collected from 100 MSME owners across various sectors in Bali, using structured questionnaires and direct interviews. Classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation, were performed to ensure the robustness of the regression model. The research results show that FinTech usage and digital payment innovation significantly and positively affect MSME competitiveness, with an R-squared value of 0.605, indicating that the two independent variables can explain 60.5% of the competitiveness variance. This implies that adopting financial technology facilitates access to financial services and enhances transaction efficiency, leading to better market reach and competitive advantage for MSMEs. However, the study is limited to MSMEs in Bali, which may restrict the generalizability of the findings to other regions. Additionally, the analysis did not include external factors such as government regulations and infrastructure limitations. Future research should expand the geographical scope and incorporate these external variables to obtain a more comprehensive understanding of FinTech's impact on MSMEs. The study suggests that stakeholders, including government and financial institutions, should encourage the adoption of digital financial services to enhance MSME competitiveness in an increasingly digital economy.
Co-Authors Danendra, Anak Agung Ngurah Bagus Dewi, Ida Ayu Indra Kencana I Gede Bayu Wirayudha MARDIKA, Agus Putra Permana, Dewa Gde Yoga