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All Journal YUME : Journal of Management INTERACTION: Jurnal Pendidikan Bahasa
Ritonga, Faridah
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Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Kualitas Produk, Harga, Tempat Dan Promosi Terhadap Keputusan Pembelian Ikan Sale (Studi Kasus Pedagang Ikan Sale Di Kota Pinang) Ritonga, Faridah; Rafika, Mulya
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6547

Abstract

Tujuan dari penelitian ini adalah untuk lebih memahami variabel-variabel yang mempengaruhi pedagang ikan di Kota Pinang dalam melakukan pembelian. Secara khusus, kami akan memeriksa kualitas produk, harga, lokasi, dan pemasaran. Survei ini melibatkan seratus peserta. Kami menguji regresi linier berganda, validitas, reliabilitas, asumsi klasik, uji t, uji F, dan koefisien determinasi dalam penelitian ini menggunakan SPSS 22. Temuan penelitian menunjukkan bahwa harga lebih mempengaruhi keputusan daripada kualitas produk, bahwa harga lebih mempengaruhi keputusan ketika T hitung > T tabel lebih besar, promosi berpengaruh lebih besar terhadap keputusan bila T hitung > T tabel lebih besar, dan harga lebih berpengaruh terhadap keputusan bila T hitung > T tabel lebih besar. Keputusan pembelian secara simultan dipengaruhi oleh kualitas produk, harga, lokasi, dan pemasaran yang ditunjukkan dengan nilai F hitung > F tabel (535,159 > 2,31).
Development of an Interactive Digital Book of Bilingual Children's Stories Based on Local Wisdom in Revitalising Mandailing Batak Language for the Alpha Generation Asri Yulianda; Harahap, Anna Leli; Rahmad Aditiya; Ritonga, Faridah
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 3 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i3.3956

Abstract

The background of the problem consists of in the digital era which is more dominated by gadgets causing the alpha generation to be less social, interact and not care about the surrounding environment, especially in local wisdom and Mandailing Batak Language, the lack of children's concern for this can make Mandailing Batak language endangered. The main purpose of this research is to preserve local wisdom and improve regional language skills, especially Mandailing Batak regional language. The research method uses the ADDIE model, namely analysis, design, development, implementation, evaluation. The number of subjects in this study was 20 fifth grade students. The analysis technique used is a Likert scale and the data evaluation tool used uses a questionnaire sheet and the N-Gain Score Test. Based on the results obtained from material experts 95%, media experts 91.66%, linguists 96.66% and teacher responses 95.83%. After testing on students to see the results of the N-Gain test, the average value of the pretest was 74.05 while the average value of the posttest was 94.25. And the N-Gain value is obtained 79.01 which shows in the Effective category.
Co-Authors Asri Yulianda Harahap, Anna Leli Rafika, Mulya Rahmad Aditiya