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All Journal YUME : Journal of Management Indonesian Journal of Social Research (IJSR) Studi Ilmu Manajemen dan Organisasi Innovative: Journal Of Social Science Research J-CEKI
Tarigan, Hairani
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Humanities Computer Science & IT Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Promosi, Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Vaseline Gluta-Hya Body Lotion Damayanti, Novita; Tarigan, Hairani
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6522

Abstract

Penelitian ini bertujuan untuk mengetahui dan mengavaluasi pengaruh promosi, citra merek, dan persepsi harga terhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini adalah konsumen aktif yang menggunakan dan membeli Vaseline Gluta-Hya. Dalam penelitian ini, pengambilan sampel menggunakan teknik Accidental Sampling dan jumlah responden sebanyak 100 orang, dengan penyebaran angket kepada konsumen yang aktif menggunakan dan membeli Vaseline Gluta-Hya melalui media sosial. Analisis regresi linier berganda digunakan untuk menilai korelasi antara variabel yang diteliti dengan pengujian menggunakan program SPSS 25. Hasil menunjukkan bahwa variabel promosi tidak berpengaruh terhadap keputusan pembelian. Variabel citra merek berpengaruh signifikan terhadap keputusan pembelian, dan variabel persepsi harga berpengaruh signifikan terhadap keputusan pembelian Vaseline Gluta-Hya. Namun, variabel promosi, citra merek, dan persepsi harga berpengaruh terhadap keputusan pembelian secara simultan. Kata Kunci: Promosi; Citra Merek; Persepsi Harga; Keputusan Pembelian
Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image terhadap Keputusan Pembelian Sepatu Converse : (Studi Kasus Mahasiswa Universitas ASA Indonesia) Al Faridzi, Salman; Tarigan, Hairani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.9311

Abstract

Tujuan dilaksanakannya studi ini adalah guna menganalisis pengaruh kualitas produk, persepsi harga, dan brand image terhadap keputusan pembelian sepatu Converse pada kalangan mahasiswa ASA Indonesia. Pendekatan yang diadopsi dalam pelaksanaan penelitian ini bersifat kuantitatif dengan data dikumpulkan dari kuesioner berbasis online kepada 100 responden. Strategi pemilihan responden pada penelitian ini menerapkan pendekatan accidental sampling. Analisis data dilakukan melalui serangkaian uji asumsi klasik serta regresi linear berganda dengan memanfaatkan perangkat lunak IBM SPSS Statistics 25. Temuan dari uji t mengungkapkan bahwa kualitas produk dan persepsi harga merupakan faktor signifikan dalam memengaruhi keputusan pembelian, sedangkan brand image menunjukkan relevansi secara statistik. Sementara hasil uji F memperlihatkan bahwa adanya keterlibatan signifikan dari ketiga faktor dalam menentukan keputusan pembelian.
Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Priyatno, Muhammad Dhafin Rizky; Tarigan, Hairani
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9469

Abstract

Penilitian ini bertujuan untuk menganalisisi pengaruh kualitas pelayanan, persepsi harga dan kualitas produk terdadap keputusan pembelian konsumen di Hokben Mall Poins Square. Penelitian ini menggunakan metode kuantitatif dengan tehnik pengumpulan data melalui penyebaran kuesioner. Sampel dalam penilitian ini berjumlah 100 responden yang dipilih menggunakan teknik quota sampling. Pengolahan data dilakukan dengan bantuan program SPSS versi 27, dan metode analisis yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukan bahwa ketiga variabel indpenden (Kualitas pelayanan, persepsi harga dan kualitas produk) secara simultan memiliki pengaruh yang paling dominan. Namun, persepsi harga tidak berpengaruh secara signifikan secara parsial terhadap keputusan pembelian di Hokben Mall Poins Square. Temuan ini mengindikasikan bahwa untuk meningkatkan keputusan pembelian, Hokben Mall Poins Square perlu memprioritaskan peningkatan kualitas pelayanan dan kualitas produk mengingat persepsi harga bukan merupakan faktor dominan bagi konsumen di lokasi tersebut. Kata Kunci:  Kualitas pelayanan, Persepsi Harga, Kualitas Produk, Keputusan pembelian, Hokben.
Analysis of Employee Organizational Commitment: Using Four Independent Variables Budiono, Aris; Tarigan, Hairani; Khalid, Jamaludin
Indonesian Journal of Social Research (IJSR) Vol 6 No 2 (2024): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v6i2.450

Abstract

This research focuses on exploring effective efficiency in employee treatment by examining organizational commitment influenced by organizational culture and compensation, with performance and satisfaction serving as mediators. The research location was conducted at an accommodation service in Lampung with a population of 80 employees. Data collection used a saturated sampling technique for 77 employees who wanted to contribute to filling in statements related to this research. SEM-PLS is employed to uncover direct and indirect effects, yielding the following findings: Performance is directly impacted by organizational culture and compensation. Organizational commitment, however, is not directly affected by either organizational culture or compensation. On the other hand, job satisfaction is directly influenced by organizational culture and compensation. Furthermore, organizational commitment is directly influenced by performance rather than job satisfaction. Regarding indirect influence, performance variables and job satisfaction have no significant effect, so the two exogenous variables, namely organizational culture and compensation, can directly influence organizational commitment without going through performance or job satisfaction variables
Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Produk Hijoo Salad Atmah, Thursina Hafsatu; Tarigan, Hairani
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.10959

Abstract

There is intense competition from similar business actors, it is a must to present products with superior quality standards, affordable prices, and effective promotional strategies. The purpose of this study is to determine whether there is an influence of product quality, price and promotion on the purchase decision of Hijoo Salad products. The method used in this study is a quantitative method by collecting respondents' responses through direct surveys in the form of questionnaires. The results of this study found that product quality, price perception and promotion together influence the purchasing decisions of Hijoo Salad consumers in Setiabudi. Other factors not studied in the study may also have influenced purchasing decisions. Based on the results of this study, the authors recommend several suggestions for PT. Hijoo Royo - Royo, which is to increase promotions to make them more attractive to consumers, improve the quality of products offered and be able to determine prices well. This research is expected to help Hijoo Salad in increasing customer satisfaction and developing better products.
The Effect of Organizational Culture and Work Environment on Organizational Commitment through Job Satisfaction Urfa, Nadiyah; Tarigan, Hairani
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.4835

Abstract

Objective: To determine the influence of organizational culture and work environment on organizational commitment with job satisfaction as a mediating variable, along with high turnover rates due to low employee commitment. A quantitative approach was used with path analysis using the SmartPLS 4 statistical application. Methodology/approach: Quantitative approach was carried out by path analysis using the SmartPLS 4 statistical application. The sample consisted of 156 employees of Hangtuah Coffee and Toastery who were selected by purposive sampling. Results/findings: Results indicate that organizational culture and work environment positively affect job satisfaction. Culture also directly influences organizational commitment, while the work environment has no significant direct or indirect effect. Conclusions: Organizational culture and work environment boost job satisfaction, which enhances commitment. Culture directly affects commitment, while the work environment alone does not. Combining supportive culture with a positive work environment is essential to fully engage and retain employees. Limitations: Data collection is only at one point in time in January 2025, so it is not possible to observe changes in variables over time that could strengthen the results of the study. Contribution: The research model had high R² and Q² values and low SRMR, indicating good fit and predictive ability. The implications of this study help management in designing strategies to increase loyalty and reduce turnover by strengthening the organization's culture and creating a supportive work environment to increase employee satisfaction and commitment.
Co-Authors Al Faridzi, Salman Atmah, Thursina Hafsatu Budiono, Aris Khalid, Jamaludin Novita Damayanti Priyatno, Muhammad Dhafin Rizky Urfa, Nadiyah