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All Journal PENG: Jurnal Ekonomi dan Manajemen
Muliyadin
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Economics, Econometrics & Finance

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Pengaruh Varian Menu, Harga dan Suasana Café Terhadap Kepuasan Konsumen di Kedai Retro Coffe Garil Adiyat Maulana; Muhajirin; Muliyadin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wkasax23

Abstract

To determine the influence of menu variants, prices and café atmosphere on consumer satisfaction at Kedai Retro Coffee. (The type of research used in this research is associative. This research aims to determine the effect of menu variants, prices and cafe atmosphere on consumer satisfaction at Kedai Retro Coffee.  Based on the results of the analysis, it is known that F count is 13.556 > F table 3.09 and the sig value. 0.000 < 0.05 which means hypothesis H3 is accepted. It can be concluded that menu variants, prices and café atmosphere have a significant effect on consumer satisfaction at Kedai Retro Coffee.
Co-Authors Garil Adiyat Maulana Muhajirin